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.doc106 WELCOME TO THE WORLD OF PUBLIC RELATIONS
Centrefold spread. Centre spread or middle pages of a journal which can be opened flat if not "perfect bound", that is wire-stitched (see). Usually printed right across both pages, permitting large pictures and headlines. Called "naturals".
Character. Single letter, digit or symbol in typesetting.
Circulation. Average audited net sale of a journal, as certified in many countries by an Audit Bureau of Circulations which issues ABC figures at regular intervals.
City editor or business editor. Edits the financial section of a newspaper. In London, offices are in the City and separate from main editorial office. However, in some countries the chief editor or news editor may be called the city editor.
Clip. In TV, short piece of film or videotape shown during a live show.
Clip art. Line art and other graphic designs in the public domain that can be used for a variety of purposes. Such material is available in print form or on diskette.
Clubline. First line of a paragraph at the foot of page, rest of paragraph running on to next column or page. Can be ugly and is best avoided.
CNN. American-based international satellite TV news service Cable News Network, which provides live news of world events including crisis situations and wars.
Cold-set. Drying of print on the machine without heat. Achieved by printing one ! colour at a time and feeding in sheets again for other colours, or because paper is absorbent, or with wet-on-wet printing of colours. See heat-set.
Colour separation. Separation of full-colour pictures into four separate process colour, yellow, magenta, cyan and black, by computer or optical filters, for platemaking.
Column. A regular feature in a publication written by a columnist, also, a vertical stack of text, separated from the next by white space.
Column inch/centimetre. Measure of depth of column space as used when measuring press media coverage. However, this volume is only one possible assessment. Tone and quality of coverage also important.
Columnist. Journalist who writes a regular feature with by-line.
Company News Service. Introduced by London Stock Exchange in 1985 (see Big Bang) and linked with trading floors in Birmingham, Dublin, Glasgow and Manchester. Receives, prepares and releases information electronically. Stock Exchange booklet Company News Services lays down format for news releases and discourages embargoes.
Computer graphics. Post-production technique of drawing designs with a computer for taping and transference to video tapes.; See also Paintbox. Can be used for making slides.
Condensed. Narrow version of a typeface. Can also be generated by computerised typesetting software.
Contact report. Written by account executive after meeting with a client. Should state decision taken, with right-hand column giving initials of those responsible for next action. Distributed to all relevant parties on consultancy and client sides. Also known as call report. File of reports called the facts book (see).