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68 WELCOME TO THE WORLD OF PUBLIC RELATIONS

3. How can much information to flesh out a story be obtained?

4. What kind of facts should a public relations writer elicit?

5. What can you merely confirm when asked by a reporter for information about an employee?

6. What shouldn't you tell a reporter under any circumstances?

7. What is another way for a company to protect itself against employees' invasion-of-privacy suits?

8. What does using names and photos of people in advertising and promotions require?

9. Is a person's right of privacy violated when photos or names of individuals are published without prior written consent for commercial purposes or purposes of trade?

10. Are product news release covered under many of the same guidelines which are applied to advertising?

11. Are individuals usually offered a cash payment in addition to a signed consent form?

10. Do signed forms and releases cover a specified period of time?

11. Do you need a release when the photo records a public event?

7. Paraphrase the italicized words:

1. In general, laws and lawsuits strive to prevent anyone from knowing anything about an individual that that individual does not want to be known.

2. Much information to flesh out a story can be obtained by asking questions of each person involved.

8. Explain the grammatical structure of the sentences. Use the same structure in the sentences of your own. Make use of the active words.

1. Most people are willing to have favorable things said about themselves.

2. Once the material has been approved, get the subject to sign it.

9. Insert prepositions:

1. People are interested... people.

2. If he or she objects... anything, take it....

3. It lets you and the company... the book... terms... protecting the employee's privacy.

4. Another way... a company to protect itself... employees' invasion... privacy suits is to have a standard biographical form that each one fills....

5. ... the top... this form should be a clear-cut statement.

6. ... addition... a signed consent form, individuals are usually offered a cash payment.

7. Much information to flesh... a story can be obtained... asking questions... each person involved.

10. Explain the following statements:

1. Under no circumstances... should you reveal any aspect of a job performance record.

2. It also lets you and the company off the hook in terms of protecting the employee's privacy.