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88 WELCOME TO THE WORLD OF PUBLIC RELATIONS

5. Give synonyms:

obvious, steady, essential, detrimental, to fire, a flaw, an obligation

6. Give antonyms:

an ally, equal, steady, complex, guilty, ambiguous, to reveal

7. Answer the following questions:

1. What should help you do your work in a responsible and appropriate manner?

2. Who should you consult if you are not a trained attorney?

3. What is a major area of friction in any organization?

4. How does the public relations staff perceive its role?

5. What affects releasing information about litigation, labor negotiations and things like this?

6. What should you do to keep abreast of new developments?

7. What are the main guidelines to ensure between the legal and public relations functions?

8. Are the ethical and professional values equally important for public relations writers?

9) How many moral obligations do public relations practitioners have? 10) In what way do some writers consider their role?

8. Paraphraze the italicized words:

1. You now have an overview of how various laws and government regulations affect your work as a public relations writer and specialist.

2. A major area of friction in any organization is the clash between the legal and public relations departments.

3. The answer depends in large part on how you view your role

4. Thus a public relations firm should have no qualms about representing a foreign government accused of human rights violations.

9. Explain the grammatical structure of the following sentences. Use the same structure in the sentences of your own.

1. It is essential that the legal and public relations staffs cooperate in the best interests of the organization.

2. It is argued that public relations practitioners have five moral obligations.

10. Insert prepositions:

1. The answer depends... large part... how you view your role.

2. An employer or a client may think it... the organization's interest to hide information that may be detrimental... its reputation or sales.

3. Do you go the organization's wishes, or do you adhere... your own personal

values and the standards... the public relations profession?

4. They are the literary equivalent... "hired guns", available... any and every cause.

5. You should maintain a file... newspaper and magazine articles that report... legal developments and decisions relating... public relations.

6. It is often important to draft a proposed statement or release and submit it... legal counsel... approval.