1_22 / 1 22
.doc1 22 WELCOME TO THE WORLD OF PUBLIC RELATIONS
Publicity. Communication that is uncontrolled and not paid for, as opposed to advertising. An organization may seek publicity (send information out) and get publicity (obtain coverage by the media). Good or bad result of something being made public.
Publics. Groups of people with which an organisation communicates, e.g. neighbours, potential employees, employees, suppliers, consumers, opinion, leaders, shareholders and others. Many more categories than the target audiences in advertising.
Publisher. The principal executive of a newspaper or magazine who oversees all functions of the operation. In broadcast media, the chief executive is usually called a general manager.
Person or firm responsible for printing and distributing publications. The publisher is the person responsible for print orders, and is nowadays also concerned with promotion and profitability.
Puff, puffery. Original name for advertising. Editor's derisory term for news releases which resemble advertisements. News releases should not contain superlatives and self praise.
Pull. Printer's proof pulled up on small proofing machine.
supervisors to brainstorm ideas. Quality press. The more intellectual daily and Sunday newspapers. See Business
press. Quotations. A news release may be strengthened if it contains a quotation from
an important person whose remarks add useful information. Quotations marks. These should be restricted to quotes such as reported speech
or from printed statements. Product names should not be given quotation
marks, nor should quotation marks be used to give emphasis.
Radio Authority. Government-backed body which replaced IBA in 1991. Controls independent local radio (see).
Readership. As conducted by JICNARS, researches those who read as distinct from those who buy newspapers and magazines, thus estimating secondary readership. Consequently readership figure greater than circulation (see) figure.
Register. Correct positioning of printed colours on a press during a print run. If the image is blurred during printing, it is 'out of register'.
Report. A compilation of information about a particular subject.
Reporter. A person who gathers news and prepares it for publication or broadcast.
Retainer. Term often used wrongly to mean fee (see) but should refer to an exclusivity fee should professional services be required from time to time.
Road show. National or international show to promote an interest. In the UK refers to travelling by highway, but in the USA by railroad.
Roman. Upright type as distinct from italics (see).
Royal protocol. Rules regarding number of journalists, photographers and cameramen permitted when members of the Royal Family are present. Rota system controlled by Newspaper Publishers Association.