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42 WELCOME TO THE WORLD OF PUBLIC RELATIONS

5. A testimonial might also be a satisfied customer who raves about the quality of the product.

6. A campaign to curtail cigarette smoking might feature a popular athlete who doesn't smoke.

9. Insert prepositions:

1) The symbol is recognized and associated the care and help given

the organization.

2) Environmental organizations make a point providing information

how to write your legislator.

3. Another good reason acronyms is the shortening a lengthy name.

4. Thus we read the daily life someone AIDS, the family

welfare who is suffering state cuts spending, or the

frustrations a middle manager who is unemployed the first

time her career.

5. { It} graphically illustrates the need aid.

6. People are also interested what product ranks number one cost or

satisfaction or what airline is first service or leg room.

7) some reason, people seem to be awed statistics.

10. Explain the following statements:

1. The name is totally unenlightening.

2. It makes a succinct political point.

1. People are motivated by theatrics and a good story. They are moved by bold action and human drama.

2. People are also interested in what product ranks number one in cost or satisfaction or what airline is first in service or leg room.

3. Large numbers alone are cold and impersonal and generate little or no emotional involvement.

11. Comment on the following statements:

1) "Some words create very positive impressions in people's minds". Can you give any examples in Russian?

2) "Saying that 3 million Africans are starving isn't as persuasive as describing a young mother in Somalia sobbing over the lifeless form of her skeletal baby. Readers and viewers can identify with the mother's loss... The idea is to personalize suffering and tragedy".

What do you think of the moral aspect of humanizing an issue?

12. Topical questions:

1. What do you know about the Red Cross, its history and activities?

2. Do you know any acronyms in English or in Russian which you find useful?

What about slogans?

3) Is Greenpeace familiar to you?

What do you think of its methods and policies?

Are there any environmental organizations in Russia?