1_22 / 112

112

WELCOME TO THE WORLD OF PUBLIC RELATIONS

G Galley proof. Printer's proof with typesetting set solid, run on without spacing, columns, headlines or sub-headings. Name originated from placing metal type in a long galley tray.

Gatefold. Page in publication which folds out to double page size.

Gatekeeper. A person at a publishing or broadcasting institution who decides whether to use news or features supplied by outsiders, typically public rela­tions personnel sending material on behalf of their clients or employers.

Gathering. Colllection and collation of sequence of pages for binding.

Genetic terms. Words such as cornflakes, hovercraft, petrol or polythene which describe a product and are not registered trade names and do not require an initial capital letter.

Gestalt psychology. School of psychology associated with Max Wertheimer in 1912 which adopted premises that people perceive things in patterns or entireties, e.g. a complete room and not as separate furnishings. This con­trasts with people who are unfamiliar with pictures and have to read a picture item by item.

Ghost writer. Journalist who writes material which is credited to another who has commissioned the work, e.g. 'autobiographies' or PR articles by company leaders.

Glossy. Magazine printed on high-class paper, e.g. art paper. Almost extinct to­day. Not to be confused with popular magazines printed on better quality paper than newsprint. Also, glossy inks as used in offset-litho {see) printing.

Gothic. Black-letter typeface resembling Medieval script.

Grapevine. Information based on rumour. Can be provoked by lack of informa­tion, or exploited as a means of leaking information.

Gross impression. Total circulation and estimated listening audience of the print and broadcast media that use a news release.

Gutter. Space or margin between pairs of pages, where they may be folded, or white space between columns of type where there is no vertical dividing rule.

H Halftone. Applicable to all printing processes except photogravure, a means of making it possible to print tonal pictures (e.g. photographs, paintings) by use of a dot screen. Picture is photographed through a screen which pro­duces a new picture consisting of dots. Coarse screens used for poor paper, fine screens for better quality paper. Screens for litho printing much finer than for letterpress printing, a fact which has made it possible to print more detailed photographs in modern litho-printed newspapers such as The Inde­pendent.

Halftone screen rulings. Metric in brackets 50(20), 55(22), 60(24), 65(26), 75(30), 80(32), 85(34), 100(40), 120(48), 133(54), 150(60), 175(70), 200(80).

Handing indent. First paragraph set wider than following paragraphs as in open­ing of some newspaper reports.

Hard-bound. Case- bound or hardback as in book binding.

Hard news. General news about people and events, as distinct from business or product news which may be legitimately used by feature writers. News agen­cies (see)deal mostly in hard news.

Hearst, William Randolph. 1863-1951. American newspaper owner who said 'News is what someone somewhere doesn't want you to print: the rest is advertising'.