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WELCOME TO THE WORLD OF PUBLIC RELATIONS

10. Explain the following statements:

1. You must look at every posssibility in your organization with an eye toward publicity.

2. At times, things that occur on a routine basis can become the focus of a special event.

3. The new media are often critisized for their "herd" instinct, but the fact remains that certain topics are "hotter" than others.

1. For a continuining event, there may be a stream of publicity throughout it.

4. A rally or protest is event oriented and has action, which is ideal for television coverage and newspaper photographs.

11. Comment on the following statements:

1. Generating news often takes imagination and creativity, coupled with a strong ability to solve problems.

2. Creativity and imagination are essential attributes for writers and publicists. However, these things are difficult to teach and even more difficult to learn.

12. Topical questions:

1. Do you agree with the list of topics which generate the most interest on the part of editors? Could you add any more topics to this list?

2. Can you think of any special event to generate publicity?

3. What sort of contests do you know?

13. Develop the following statements:

1. News does not just happen. Creativity and imagination are required to generate publicity.

2. Some opportunities for generating publicity include trend stories, special events, protests and rallies; product demonstration, contests, and personal appearances.