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78 WELCOME TO THE WORLD OF PUBLIC RELATIONS

12. Insert prepositions:

1. Writers... company newsletters and magazines, primarily using information... news reporting purposes, generally are... the boundaries... the fair use concept.

2. The use... a selected quotation... an outside source... a product news release or sales brochure should be cleared... the source.

3. Copyright infringement also extends... videotaping television documentaries or news programs if the intent is... widespread use... the material... internal or external audiences.

4. The purpose... a copyright is to secure... the creator... original material all the benefits earned... creating it.

5. Fair use... material, ... general, can be done... purpose... criticism, comment, and news reporting.

13. Explain the following statements:

1. Lawyers say that a public relations staff should not copy anything if the intent is to capitalize on or take advantage of its current renown.

2. The key to a lawsuit is whether an organization is in some way obtaining commercial advantage by implying that a service or product has the endorsement of or is closely allied with the literary property.

3. If the material is prepared " for hire", the protection runs for 75 years from the first year of publication or the first year of creation, whichever is shorter.

14. Give a summary of the text

15. Topical questions:

1. How do you understand the statement: "Ideas cannot be copyrighted, but expression of these ideas can be"?

2. Do you know any cases of copyright infringement? Speak on them.

UNIT FIVE

A. Trademark Law

An organization's name, products, slogans, and manufacturing processes are usu­ally trademarked. That means that these things are officially registered and their use is restricted to the owner or manufacturer. A trademark is legally protected and should be capitalized whenever it is used.

A trademark is a valuable asset zealously guarded by its owners. Sony, Coca-Cola, IBM, Porsche, McDonald's, and Reebok are all registered trademarks. So is the Mer­cedes-Benz star symbol.

Organizations and corporations protect their trademarks in various ways. One