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ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ 65

13. Explain the following statements:

1. The question of who is a public figure cannot be answered arbitrarily, and the courts are inconsistent on this.

1. These few highlights only hint at the ramifications of libel law.

2. What you release is interpreted as the voice of management.

14. Topical questions:

1. Can you give an example of any ethical problems related to public relations writing?

1. Do you remember any recent libel cases in this country or abroad?

15. Develop the following statements:

You are legally and ethically responsible for the information that you produce and distribute. ■

16. Comment on the following statements. Do you agree with them?

Prove your point of view.

1. To be effective and persuasive, public relations writing must be conducted within a legal and ethical framework.

2. You cannot produce and distribute publicity material that are credible and believable if you don't have a strong ethical and professional orientation.

17. Give a summary of the text.

UNIT

^TWО

А. Invasion of Privacy

In recent years, there has been a great increase in sensitivity to invasion of privacy. Laws have been passed and lawsuits have been filed in an effort to protect the privacy of individuals. In general, laws and lawsuits strive to prevent anyone from knowing anything about an individual that individual does not want to be known.

Protection of employee privacy can create problems. People are interested in peo­ple, and most people are willing to have favorable things said about themselves. The problem is to include the good things and avoid the others.

Much information to flesh out a story can be obtained by asking questions of each person involved, elicit facts that are interesting and favorable. After the story is written, show it to the person mentioned. If he or she objects to anything, take it out. Once the material has been approved, get the subject to sign it.

There may be times when a reporter will ask you for information about an employ­ee. In general, most companies have adopted a policy of merely confirming that a