1_22 / 19

ПОСОБИЕ ПО АНГЛИЙСКОМУ ЯЗЫКУ ДЛЯ СТУДЕНТОВ ГУМАНИТАРНЫХ ВУЗОВ 19

the now pejorative "Oriental". And currently, there is some argument as to whether "African-American" is more politically correct than "black"; both terms have their supporters.

Language, and its connotations, is constantly changing. The professional public relations writer must be aware of the changes and must make decisions on the basis of such factors as sensitivity to the audience, accuracy, and clarity of communication.

□ Notes

Dutch treat — угощение, при котором каждый платит за себя; складчина, уго­щение в складчину

□ Words and word-combinations

1. merit — заслуга, достоинство

2. to charge — обвинять, выдвигать обвинение (требования)

3. euphemism — эвфемизм

4. censorship — цензура

5. pejorative — уничижительный

6. connotation — коннотация; дополнительное значение

EXERCISES

1. Look up the pronunciation of the following words:

Navajo, Apache, burial, enhanced, unique, personnel, flood, euphemism, ethnocentric, pejorative, scenic, colonel

2. Give English equivalents:

требовать внимания к ч.-л., выявлять ошибки, жертвовать ч.-л., прове­рить значение слова, унаследовать, иметь одинаковое звучание, грубая ошибка, мешать пониманию, улучшенный вариант, вызвать подозрение, обидеть, осознавать.

Reproduce them in situations from the text.

3. Give Russian equivalents:

to brand smb., to make for smth, ponderous, to obscure an idea, to modify a word, to cause confusion, descendants, ancestors, to presume, to assume, redundant words, excessive words, to imply.

Use them in situations of your own.

4. Translate in writing:

1. Beyond avoidance of stereotypes, there is an ongoing controversy about what constitutes "politically correct" language.

2. Like redundancies, excessive words impede understanding and readability.

3. The section Too Many Numbers

5. Give synonyms:

inconsiderate, irrelevance, frequently, massive, significant, powerful, innovative.