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WELCOME TO THE WORLD OF PUBLIC RELATIONS

6. Answer the questions:

  1. In what way must public relations writing be conducted to be effective and persuasive?

  2. What can careless work lead to?

  3. Who are actions ordinarily brought against?

  4. What should be done to protect oneself?

  5. What are the actions for which one might be liable?

  6. What is libel?

  7. What is slander?

  8. What points must any plaintiff in a libel suit prove?

  9. What is the test with public figures?

  1. What must you be sure of if you quote a private figure?

  2. May there be grounds for a libel case if the subject remains unnamed?

7. Use the following combinations in the sentences of your own:

misleading

information

untrue damaging credible believable

to verify to disseminate to provide to spread

information

8. Give the derivatives of the following words and use them in the sentences of your own:

to tolerate — to identify —

9. Make up your sentences with the following expressions:

. to set up: a monument, a company, a government, a record, a principle.

  1. Find in the dictionary some more expressions with the verb "TO SET"

  2. Find in the text all the cases of Modal Verbs, translate them and explain their usage.

  3. Insert the prepositions:

  1. The courts are inconsistent... this.

  2. It often depends... the context.

  3. Among the actions... which you might be liable are the following.

  4. Any false statement... a person that is printed or broadcast and tends to bring... this person public hatred, contempt, or ridicule or to inflict injury... his or her business or occupation may be libel.

  5. The test is whether the publisher... the statement was negligent... checking the truth... it.

  6. The test is whether the publisher... the statement knew that it was false or had a reckless disregard... its truth.

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