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72 WELCOME TO THE WORLD OF PUBLIC RELATIONS

5. Give antonyms:

accurate, logical, reasonable, stability, ambiguous, valid.

6. Answer the questions:

1. What can happen if false or misleading information is released?

2. How can any information affecting the value of a security be made known to! the owners?

3. What information must be immediately released by any company whose stock is publicly traded?

4. Is accuracy imperative in financial information?

5. What are companies often tempted to do?

6. What should companies avoid?

7. What are the areas in advertising and publicity where deception can occur?

8. What responsibility have a public relations firm and its writers?

7. Paraphrase the following statements:

1. False information can be either misrepresenting facts or misleading someone into believing something that is not quite true.

2. A public relations firm and its writers have a responsibility to know all pertinent) regulatory guidelines.

1. Fraudulent contests — contests that were rigged in some way.

8. Find in the text words related to finance, and advertising and publicity with

a) neutral meaning

adjectives

preliminary fraudulent

b) negative meaning e.g. nouns verbs

to trade

to injure

1. stock

2. default

9. Insert the articles where it is necessary:

1)

can be held]

behalf of..,

... number of... court cases have determined that you, as... writer liable for disseminating... false and misleading information on . client.

2) 3) 4)

... fines can be levied, and... adverse publicity can appear in... media. Any information affecting value of... security must be made known to... owners. You don't have to be... accountant, but you should know how to read... balance! sheet and determine if... information presented is logical and reasonable 5) Anyone preparing or releasing... financial news is responsible Ц making... reasonable effort to ascertain that... information is accurate

10. Insert prepositions:

1. Releasing false or misleading information can get you... trouble... government regulatory agencies.

2. Although this sounds like a good idea... executives interest... the image... thej corporation, it is dangerous when it comes... financial news.

1. Inaccurate portrayals... superiority... other products.

3. Be cautious... the information and documentation supplied... you... employers-or client.