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.doc118 WELCOME TO THE WORLD OF PUBLIC RELATIONS
Mediaspeak. Literary corruption or pollution such as 'at this point in time' instead of 'now'.
Medium. Any one of the media; a single publication or station.
Mexican Statement. One of the best definitions of PR resulting from a PR conference in Mexico City in 1978. Public relations practice is the art and social science of analysing trends, predicting their consequences, counselling organisation leaders and implementing planned programmes of action which will serve both the organisation's and the public interest.
mf. More follows, as in bottom right-hand corner of a news release when there is a continuation.
MF. Machine or mill finished. Paper calendered (polished) on papermaking machine.
MG. Machine or mill glazed. Paper with glossy finish on one side.
Microfiche. Method of storing publications and other records photographically on sheets of film, which can be viewed on optical viewing equipment.
Mirror image. How an organisation sees itself which could be contrary to that held by outsiders. See Current, Corporate, Multiple image.
MONICA . A marketing research database tool which predicts the likely age group of consumers on the basis of their first names. See ACORN.
Monitor. A television screen that can be used to convey messages via live broad-scast or videotape. Monitorts are used in meetings and to reach employees in a workplace. Also, a computer screen.
To record radio and TV programming. Conducted by specialist firms such as Tellex Monitors, and CMR Media Watch in the USA.
Mono press. Publications printed in black and white only.
Monochrome. Single colour, usually black.
Morgue. In newspaper offices, ready written obituaries of VIPs.
Mug shot (slang). A head-and-shoulders photograph of an individual for newspaper publication.
Multiple image presentation. Combined audio tape/35 mm slide presentation.
Multi image. Problem that different representatives of the same organisation give individual images. Hence, attempts at creating uniformity such as staff clothing, for example, in banks, building societies and retail stores.
Multiple-screen slide presentation. Theatrical show with large screen made up of multiples of 35 mm slides back-projected by batteries of computerised projectors. Screen can be split into two, four, eight or more smaller pictures simultaneously.
N National press. Newspapers and magazines distributed nationally, a phenomenon peculiar to Britain where London is the main press centre. Other countries, because of size, geography or history, tend to have regional rather than national newspapers although magazines may mostly be national. Satellites have, however, increased number of nationals in the USA.
Naturals. Centre-fold/spread (see)
Neckline. White space below a headline..
Networking. TV programmes and advertisements transmitted by all TV stations, although not necessarily at the same time.
News. Information that is not already known to recipients.