Бабанова_Стратегический анализ
.pdf6:27ȺɇȺɅɂɁ
ɋɨɫɬɚɜɶɬɟ ɨɛɨɛɳɚɸɳɢɣ ɚɧɚɥɢɡ ɬɚɛɥ ɢɫɩɨɥɶɡɭɹ ɬɨɥɶɤɨ ɬɟ ɮɚɤɬɨɪɵ ɤɨɬɨɪɵɟ ȼɵ ɭɠɟ ɜɵɹɜɢɥɢ ɪɚɧɟɟ
ɋɢɥɶɧɵɟ ɢ ɫɥɚɛɵɟ ɫɬɨɪɨɧɵ ɜɨɡɶɦɢɬɟ ɢɡ ɚɧɚɥɢɡɚ ɜɧɭɬɪɟɧɧɟɣ ɫɪɟɞɵ61: ɚɧɚɥɢɡ ȼɨɡɦɨɠɧɨɫɬɢ ɢ ɭɝɪɨɡɵ ɜɨɡɶɦɢɬɟ ɢɡ ɚɧɚɥɢɡɚ ɦɚɤɪɨɫɪɟɞɵ ()$6 ɚɧɚɥɢɡ ɢ ɛɥɢɠɚɣɲɟɝɨ ɨɤɪɭɠɟɧɢɹ ɷɤɨɧɨɦɢɱɟɫɤɢɟ ɯɚɪɚɤɬɟɪɢɫɬɢɤɢ ɚɧɚɥɢɡ ɩɹɬɢ ɫɢɥ Ɇ ɉɨɪɬɟɪɚ
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Ɍɚɛɥɢɰɚ |
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6:27ɬɚɛɥɢɰɚ |
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ȼɵɞɟɥɢɬɟ ɬɟ ɮɚɤɬɨɪɵ ɤɨɬɨɪɵɟ |
ȼɵɞɟɥɢɬɟ ɬɨ ɱɬɨ ɨɛɟɫɩɟɱɢɜɚɟɬ ɪɨɫɬ |
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ɩɪɢɧɰɢɩɢɚɥɶɧɨ ɨɬɥɢɱɚɸɬ ɤɨɦɩɚɧɢɸ ɨɬ |
ɪɵɧɤɚ ɞɥɹ ɤɨɦɩɚɧɢɢ |
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ɛɥɢɠɚɣɲɢɯ ɤɨɧɤɭɪɟɧɬɨɜ ɧɚɦɧɨɝɨ ɥɭɱɲɟ |
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ɱɟɦ ɭ ɤɨɧɤɭɪɟɧɬɨɜ |
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ɋɂɅɖɇɕȿ ɋɌɈɊɈɇɕ ɄɈɆɉȺɇɂɂ |
ȼɈɁɆɈɀɇɈɋɌɂ ɋɈ ɋɌɈɊɈɇɕ |
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ȼɇȿɒɇȿɃ ɋɊȿȾɕ |
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ȼɵɞɟɥɢɬɟ ɬɟ ɮɚɤɬɨɪɵ ɢɡɦɟɧɢɜ ɤɨɬɨɪɵɟ |
ȼɵɞɟɥɢɬɟ ɬɨɥɶɤɨ ɬɟ ɮɚɤɬɨɪɵ |
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ɤɨɦɩɚɧɢɹ ɭɜɟɥɢɱɢɬ ɞɨɯɨɞ |
ɢɝɧɨɪɢɪɨɜɚɧɢɟ ɤɨɬɨɪɵɯ ɩɪɢɜɟɞɟɬ ɤ |
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ɫɧɢɠɟɧɢɸ ɞɨɯɨɞɚ ɤɨɦɩɚɧɢɢ |
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ɋɅȺȻɕȿ ɋɌɈɊɈɇɕ ɄɈɆɉȺɇɂɂ |
ɍȽɊɈɁɕ ɋɈ ɋɌɈɊɈɇɕ ȼɇȿɒɇȿɃ |
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ɋɊȿȾɕ |
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ȼɵɛɟɪɢɬɟ ɩɨ ɤɥɸɱɟɜɵɯ ɮɚɤɬɨɪɨɜ ɢɡ ɤɚɠɞɨɝɨ ɤɜɚɞɪɚɧɬɚ ɢ ɜɫɬɚɜɶɬɟ ɜ ɬɚɛɥɢɰɭ
Ⱦɚɥɟɟ ɧɚ ɩɟɪɟɫɟɱɟɧɢɹɯ ɮɚɤɬɨɪɨɜ ɜɧɟɲɧɟɣ ɢ ɜɧɭɬɪɟɧɧɟɣ ɫɪɟɞɵ ɫɮɨɪɦɭɥɢɪɭɣɬɟ ɜɨɡɦɨɠɧɵɟ ɫɬɪɚɬɟɝɢɱɟɫɤɢɟ ɢɧɢɰɢɚɬɢɜɵ ɤɨɬɨɪɵɟ ɞɚɥɟɟ ɦɨɠɧɨ ɤɨɧɜɟɪɬɢɪɨɜɚɬɶ ɜ ɞɟɪɟɜɨ ɰɟɥɟɣ
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6:27ɦɚɬɪɢɰɚ |
Ɍɚɛɥɢɰɚ |
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ȼɧɟɲɧɹɹ |
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ɫɪɟɞɚ |
ȼɈɁɆɈɀɇɈɋɌɂ |
ɍȽɊɈɁɕ |
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ȼɧɭɬɪɟɧɧɹɹ |
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ɫɪɟɞɚ |
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ɉɨɥɟ ɋɂȼ |
ɉɨɥɟ ɋɂɍ |
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ɫɢɥɚ ɢ ɜɨɡɦɨɠɧɨɫɬɢ |
ɫɢɥɚ ɢ ɭɝɪɨɡɵ |
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Ɋɟɲɟɧɢɹ |
Ɋɟɲɟɧɢɹ |
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ɋɂɅɖɇɕȿ ɋɌɈɊɈɇɕ |
ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɫɢɥɶɧɵɯ |
ɢɫɩɨɥɶɡɨɜɚɧɢɹ ɫɢɥɶɧɵɯ |
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ɫɬɨɪɨɧ ɞɥɹ ɨɫɜɨɟɧɢɹ |
ɫɬɨɪɨɧ ɞɥɹ ɧɢɜɟɥɢɪɨɜɚɧɢɹ |
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ɜɨɡɦɨɠɧɨɫɬɟɣ |
ɭɝɪɨɡ |
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ɉɨɥɟ ɋɅȼ |
ɉɨɥɟ ɋɅɍ |
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ɫɥɚɛɨɫɬɶ ɢ ɜɨɡɦɨɠɧɨɫɬɢ |
ɫɥɚɛɨɫɬɶ ɢ ɭɝɪɨɡɵ |
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Ɋɟɲɟɧɢɹ |
Ɋɟɲɟɧɢɹ |
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ɋɅȺȻɕȿ |
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ɩɪɟɨɞɨɥɟɧɢɹ ɫɥɚɛɵɯ ɫɬɨɪɨɧ |
ɩɪɟɨɞɨɥɟɧɢɹ ɫɥɚɛɵɯ ɫɬɨɪɨɧ |
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ɋɌɈɊɈɇɕ |
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ɞɥɹ ɱɟɪɟɡ ɨɫɜɨɟɧɢɟ |
ɞɥɹ ɧɢɜɟɥɢɪɨɜɚɧɢɹ |
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ɜɨɡɦɨɠɧɨɫɬɟɣ |
ɭɝɪɨɡ |
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ȻɂȻɅɂɈȽɊȺɎɂɑȿɋɄɂɃ ɋɉɂɋɈɄ
Ⱥɞɤɟɪ Ⱦ Ⱥ ɋɬɪɚɬɟɝɢɱɟɫɤɨɟ ɪɵɧɨɱɧɨɟ ɭɩɪɚɜɥɟɧɢɟ Ȼɢɡɧɟɫ ɫɬɪɚɬɟɝɢɢ ɞɥɹ ɭɫɩɟɲɧɨɝɨ ɦɟɧɟɞɠɦɟɧɬɚ Ⱦ Ⱥ Ⱥɞɤɟɪ±ɋɉɛ ɉɢɬɟɪ
Ⱥɤɦɚɟɜɚ Ɋ ɂ ɋɬɪɚɬɟɝɢɱɟɫɤɨɟ ɩɥɚɧɢɪɨɜɚɧɢɟ ɢ ɫɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ ɭɱɟɛ ɩɨɫɨɛɢɟ Ɋ ɂ Ⱥɤɦɚɟɜɚ±Ɇ Ɏɢɧɚɧɫɵ ɢ ɫɬɚɬɢɫɬɢɤɚȺɧɫɨɮɮ ɂ ɋɬɪɚɬɟɝɢɱɟɫɤɨɟ ɭɩɪɚɜɥɟɧɢɟ ɂ Ⱥɧɫɨɮɮ±Ɇ ɗɤɨɧɨɦɢɤɚ
ȼɢɧɨɤɭɪɨɜ ȼ Ⱥ Ɉɪɝɚɧɢɡɚɰɢɹ ɫɬɪɚɬɟɝɢɱɟɫɤɨɝɨ ɭɩɪɚɜɥɟɧɢɹ ɧɚ ɩɪɟɞɩɪɢɹɬɢɢ ȼ Ⱥ ȼɢɧɨɤɭɪɨɜ±Ɇ ɐɟɧɬɪ ɷɤɨɧɨɦɢɤɢ ɢ ɦɚɪɤɟɬɢɧɝɚ
ȼɢɯɚɧɫɤɢɣ Ɉ ɋ ɋɬɪɚɬɟɝɢɱɟɫɤɨɟ ɭɩɪɚɜɥɟɧɢɟ ɭɱɟɛɧɢɤ ɟ ɢɡɞ ɩɟɪɟɪɚɛ ɢ ɞɨɩ Ɉ ɋ ȼɢɯɚɧɫɤɢɣ±Ɇ Ƚɚɪɞɚɪɢɤɢ
Ƚɪɚɞɨɜ Ⱥ ɉ ɗɤɨɧɨɦɢɱɟɫɤɚɹ ɫɬɪɚɬɟɝɢɹ ɮɢɪɦɵ Ⱥ ɉ Ƚɪɚɞɨɜ±ɋɉɛ
ɋɩɟɰɅɢɬȽɭɪɤɨɜ ɂ Ȼ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ ɨɪɝɚɧɢɡɚɰɢɢ ɭɱɟɛ ɩɨɫɨɛɢɟ
ɂ Ȼ Ƚɭɪɤɨɜ±Ɇ ɂɧɬɟɥ ɋɢɧɬɟɡȽɭɪɤɨɜ ɂ Ȼ ɋɬɪɚɬɟɝɢɹ ɢ ɫɬɪɭɤɬɭɪɚ ɤɨɪɩɨɪɚɰɢɢ ɭɱɟɛ ɩɨɫɨɛɢɟ ɂ Ȼ
Ƚɭɪɤɨɜ±Ɇ ȾɟɥɨɅɨɝɢɧɨɜɫɤɢɣ Ɉ ȼ ɍɩɪɚɜɥɟɧɢɟ ɢ ɫɬɪɚɬɟɝɢɢ ɭɱɟɛ ɩɨɫɨɛɢɟ
Ɉ ȼ Ʌɨɝɢɧɨɜɫɤɢɣ ± Ɉɪɟɧɛɭɪɝ ɂɡɞ ɜɨ Ɉɪɟɧɛɭɪɝ ɝɨɫ ɭɧ ɬɚ ɑɟɥɹɛɢɧɫɤ
ɘɍɪȽɍ Ʌɸɤɲɢɧɨɜ Ⱥ ɇ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ ɭɱɟɛ ɩɨɫɨɛɢɟ ɞɥɹ ɜɭɡɨɜ
Ⱥ ɇ Ʌɸɤɲɢɧɨɜ±Ɇ ɘɇɂɌɂ ȾȺɇȺɆɚɪɤɨɜɚ ȼ Ⱦ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ ȼ Ⱦ Ɇɚɪɤɨɜɚ ɋ Ⱥ
Ʉɭɡɧɟɰɨɜɚ±Ɇ ɂɇɎɊȺ ɆɆɚɫɥɟɧɱɟɧɤɨɜ ɘ ɋ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɢ ɤɪɢɡɢɫɧɵɣ ɦɟɧɟɞɠɦɟɧɬ
ɮɢɪɦɵ ɭɱɟɛ ɩɨɫɨɛɢɟ ɞɥɹ ɜɭɡɨɜ ɘ ɋ Ɇɚɫɥɟɧɱɟɧɤɨɜ ɘ ɇ Ɍɪɨɧɢɧ ± Ɇ ɂɡɞɚɬɟɥɶɫɬɜɨ±ɬɨɪɝɨɜɚɹ ɤɨɪɩɨɪɚɰɢɹ©Ⱦɚɲɤɨɜ ɢ Ʉª
ɉɚɧɨɜ Ⱥ ɂ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ ɭɱɟɛ ɩɨɫɨɛɢɟ ɞɥɹ ɜɭɡɨɜ Ⱥ ɂ ɉɚɧɨɜ ɂ Ɉ Ʉɨɪɨɛɟɣɧɢɤɨɜ ± ɟ ɢɡɞ ɩɟɪɟɪɚɛ ɢ ɞɨɩ ±Ɇ ɘɇɂɌɂ
ȾȺɇȺ ɉɟɬɪɨɜɚ Ⱥ ɇ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ Ⱥ ɇ ɉɟɬɪɨɜɚ ± ɋɉɛ
ɉɢɬɟɪ ɉɨɩɨɜ ɋ Ⱥ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ ȼɢɞɟɧɢɟ ± ɜɚɠɧɟɟ ɱɟɦ
ɡɧɚɧɢɟ ɭɱɟɛ ɩɨɫɨɛɢɟ ɋ Ⱥ ɉɨɩɨɜ±Ɇ ȾɟɥɨɌɨɦɩɫɨɧ Ⱥ Ⱥ ɋɬɪɚɬɟɝɢɱɟɫɤɢɣ ɦɟɧɟɞɠɦɟɧɬ ɂɫɤɭɫɫɬɜɨ ɪɚɡɪɚɛɨɬɤɢ ɢ
ɪɟɚɥɢɡɚɰɢɢ ɫɬɪɚɬɟɝɢɢ ɭɱɟɛ ɞɥɹ ɜɭɡɨɜ ɩɟɪ ɫ ɚɧɝɥ Ⱥ Ⱥ Ɍɨɦɩɫɨɧ Ⱥ Ⱦɠ ɋɬɪɢɤɥɟɧɞ±Ɇ Ȼɚɧɤɢ ɢ ɛɢɪɠɢ ɘɇɂɌɂ
Ɏɚɷɣ Ʌ Ʉɭɪɫ ɆȼȺ ɩɨ ɫɬɪɚɬɟɝɢɱɟɫɤɨɦɭ ɦɟɧɟɞɠɦɟɧɬɭ ɩɟɪ ɫ ɚɧɝɥ ɩɨɞ ɪɟɞ Ʌ Ɏɚɷɣ Ɋ Ɋɟɧɞɟɥɥ±ɟ ɢɡɞ±Ɇ Ⱥɥɶɩɢɧɚ Ȼɢɡɧɟɫ Ȼɭɤɫ
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