РД-101 / Subj / 849-Иностранный язык в системе коммуникаций

-The Question of Whistle Blowing (2, p. 50-51).

-Text 4 (2, p. 55-56).

-Corporate Social Responsibility (2, p. 58-60).

3. Questions

1)What is PR practice based on?

2)Give three reasons why ethics is an area of particular concern for PR.

3)When do questions regarding ethical practice arise and what is a possible answer to them?

4)How does PR differ from other competitive spheres from the point of view of ethics?

5)What ethical questions do PR practitioners have to answer?

6)What is the key to establishing trust relationships with clients, media, etc.?

7)Why is credibility vital in PR?

8)Personal integrity is a part of PR specialists’ professionalism, isn’t it?

9)How should a PR specialist behave if the employer asks him to do something unethical?

10)What is the main purpose of the code of ethics?

11)Can professional codes ensure the ethical practice of the profession?

12)What are the professional values of American PR practitioners?

13)Why has question of whistle-blowing become significant in recent years?

14)What can happen if an employer or client refuses to exercise public responsibility?

15)Why are relationships of PR and the news media the most critical?

16)What does corporate social responsibility refer to?

17)What are the arguments for and against the practice of CRS?

18)How is CRS connected with PR?

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2. Texts

-Financial PR (2, p. 65-66).

-Corporate PR (2, p. 69-70).

-Military PR (2, p. 72-73).

-PR in Entertainment, Sports and Tourism (2, p. 75-76).

-Different Types of PR and How They Can Work for You (2, p. 80-82).

3. Questions

1)How does financial PR differ from other types?

2)What knowledge does financial PR require?

3)What are the rules for disclosing financial information?

4)What should a PR specialist do in case the company’s performance is poor?

5)What does corporate PR refer to?

6)What is corporate reputation based on?

7)Is military PR different from other public relations?

8)What are the major tasks of the military information service?

9)How do military authorities affect the information for the public?

10)What essential requirements should a military PR professional meet?

11)What is the main goal of publicizing individuals?

12)What functions do firms specializing in personality buildup perform?

13)What are the peculiarities of promoting entertainment events?

14)What do sportsmen and teams hire PR practitioners for?

15)Why is travel and tourism big business for PR?

16)What tools are used by practitioners in this sphere?

17)Are techniques used in different types of PR the same or different?

18)How do retail and consumer PR differ?

19)What are the newest types of PR and the services they provide?

20)What are the advantages of hiring a specialist company as compared to a company offering standard PR services?

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2. Texts

-Public Relations and Staff (2, p. 86-87).

-PR and Other Publics (2, p. 90-92).

-Community Relations (2, p. 95-97).

-Government Relations (2, p. 101-103).

-Partnerships with Non-Profits (2, p. 106-108).

3. Questions

1)How does PR differ from other tools in the promotional mix?

2)Who must be responsible for public relations in an organisation?

3)What is a bad approach to PR?

4)What approach is considered a good one?

5)How is it implemented?

6)Which groups does other publics include?

7)What problems can pressure groups cause?

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8)What do defensive PR and proactive PR mean?

9)List the things PR can/cannot do for the firm.

10)What is community relations?

11)Who is a stakeholder?

12)What is the purpose of community relations programmes?

13)What methods are used in them?

14)Give examples of community relations programmes.

15)What is government relations?

16)What are the steps to build such relations?

17)What results can a partnership with non-profits bring from the point of view of PR?

18)How can you establish such relations?

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Список использованной литературы

1)Бобров, В.Б. Англо-русский словарь по рекламе и маркетингу / В.Б. Бобров.

–5- е изд, стереотип. – М.: РУССО, 2004. – 752 с.

2)Жданова, И.Ф. Новый англо-русский экономический словарь / И.Ф. Жданова.

–М.: Рус. яз. – Медиа, 2005. – 1025 с.

3)Коваленко, П.И. English for Students of PR: учебное пособие / П.И. Коваленко, Ю.А. Кудряшова. – Ростов н/Д.: Феникс, 2008. – 285 с.

4)Маврина, Н.В. PR through English: учебно-методическое пособие для студентов специальности «Связи с общественностью» / сост. Н.В. Маврина, Е.А. Боровых. – Часть I. – Челябинск: УрСЭИ АТиСО, 2009. – 92 с.

5)Маврина, Н.В. PR through English: учебно-методическое пособие для студентов специальности «Связи с общественностью» / сост. Н.В. Маврина, Е.А. Боровых. – Часть II. – Челябинск: УрСЭИ АТиСО, 2010. – 116 с.

6)Покровская, Е.В. Англо-русский словарь языка СМИ / Е.В. Покровская. – 2-е изд., испр. – М.: Рус. яз. – Медиа, 2006. – 490 с.

7)www.lingvo.ru

8)www.multitran.ru

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