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PRESENTATIONS IN BUSINESS ENGLISH.pdf
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UNIT 1. EFFECTIVE PRESENTATIONS –

PLANNING AND PREPARATION

PLANNING FOR A PRESENTATION

Task 1. Read the information below and point out:

a)the key considerations involved in planning a presentation;

b)reasons for making a presentation;

c)reasons for having an Audience Profile.

Planning as a key factor for a successful presentation

If a presentation is to be given successfully, it needs to be planned carefully. There is no better rule. When making a presentation it is essential to know precisely what you are going to achieve, what results you are expecting. The plan should explain why you are going to give a presentation; who you will be talking to; where, when and for how long you want to give a presentation; and last but not least the subject matter and the format of a presentation.

Reasons for making a presentation

If you decide to give a presentation, you choose to do it, usually after you have thought carefully about the reasons for making this presentation. A presentation may be delivered for many reasons.

The presenter may want:

to inform the audience to put the audience

in the picture to introduce

to reveal concern

to allay

to encourage to convince to persuade

about

some subject matter

rumours known to be spread fears understood to be present

the audience

to make a decision to take action

to sell goods / services

ДВНЗ “Українська академія банківської справи НБУ”

5

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