Vocabulary notes

sexism – «сексизм», дискриминация по половому признаку

gender – род; пол

strides – успехи

societal attitudes – общественные настроения

company commitments – обязательства компании по отношению к чему-л.

diversity – разнообразие; разнородность

MBA =

Masters of Business Administration – дипломированные специалисты в

области управления частными

предприятиями и компаниями

climb up the corporate ladder – восхождение по корпоративной лестнице;

успехи в служебном (карьерном) росте

hold back – сдерживать(ся),

glass ceiling –«стеклянный потолок»: негласные барьеры продвижения

женщин (или членов национальных меньшинств) по

служебной или общественной лестнице

stereotyping – (зд) стереотипное мышление

interfere – мешать, быть помехой

relegate – отсылать, переводить ( в низшие категории)

stagnate – находиться в состоянии застоя, стагнации

shatter – разбивать вдребезги

networking – (зд) установление профессиональных деловых связей

workshops – (зд) семинары, симпозиумы

chief operating officer – главный операционный директор корпорации

gap – разрыв, расхождение

БИБЛИОГРАФИЧЕСКИЙСПИСОК

1. Michael H. Mescon, Courtland L. Bovee, John V. Thill “Business Today”, Prentice Hall, New Jersey, 1999.

2. Ian Mackenzie “Financial English”; Language Teaching Publications, 35 Church Road, Hove, BN 3, England, 1996

3. Roger LeRoy Miller, David Van Hoose “Money, Banking, and Financial Markets”; Thomson Learning, Mason, Ohio, U.S.A., 2004.

4. James Tobin, Stephen S. Golub “Money, Credit, and Capital”; Irwin McGrow-Hill International Editions, Boston, Massachusetts, 1998.

5. James Gerber “International Economics”, Pearson Education, U.S.A., 2003.

6. Peter F. Drucker “Management Challenges for the 21^st Century”; Williams Publishing House, U.S.A., 2003.

7. Ian Mackenzie “Management and Marketing”; Language Teaching Publications, 35 Church Road, Hove, BN 3 2 EB, England, 2001.

8. Cheol S. Eun, Bruce G. Resnick “International Financial Management”; McGraw-Hill Higher Education, New York, U.S.A., 2001.

9. Coy Batefut “The Quixtar Revolution – Discover the New High-Tech, High-Touch World of Marketing”; Prima Publishing, изд-во «Гранд», Москва 2003.

10. David Cotton, David Falvey, Simon Kent “Market Leader” Pre-Intermediate Business English; Pearson Education, England, 2002.

11. David Cotton, David Falvey, Simon Kent “Market Leader” Course Book, Intermediate Business English; Pearson Education, England, 2003.

12. David Cotton, David Falvey, Simon Kent “Market Leader” Upper Intermediate Business English; Pearson Education, England, 2003.

13. Mark Powell “Business Matters”, Language Teaching Publications, 35 Church Road, Hove, BN 3 2 BE, England, 1997.

14. Ronald Carter, Rebecca Hughes, Michael McCarthy “Exploring Grammar in Context”; Cambridge University Press, United Kingdom, 2000.

15. Longman Dictionary of English Language and Culture; Pearson Education, England, 2002/

16. И.В. Нешумаев “Modern English-Russian Informal Business Dictionary”; Russky Yazyk Publlishers, Moscow, 2003/

17. Б.Г. Фёдоров «Англо-русский толковый словарь валютно-кредитных терминов»; Москва, «Финансы и статистика», 1992.

18. И.В. Пичужкин, В.Н. Жарков, С.А. Максимов «Основы менеджмента»; Москва, Юрайт, 2003.

19. Э.Ф. Уткин «Маркетинг»; «Экмос», Москва, 2003.

20. “The World Book Encyclopedia”; World Book-Childcraft International, Inc., U.S.A., 1979.

21. Informational Resources, Internet.

ОГЛАВЛЕНИЕ

ВВЕДЕНИЕ………………………………………………………………………….3 3

UNIT 1………………………………………………………………………………..5 I. TEXT MANAGING FINANCIAL RESOURCES………………………………..5 5

II. VOCABULARY PRACTICE EXERCISES………………………………….11 11

III. SPEECH PRACTICE EXERCISES………………………………………..15

IV. BRUSH UP YOUR GRAMMAR…………………………………………….22

A. Grammar Folio: The Modals and Their Equivalents………………………22

B. Exercises………………………………………………………………………24

UNIT 2………………………………………………………………………………26

I. TEXT BANKING BUSINESS…………………………………………………26

II. VOCABULARY PRACTICE EXERCISES………………………………….38

III. SPEECH PRACTICE EXERCISES………………………………………...42

IV. BRUSH UP YOUR GRAMMAR…………………………………………….48

A. Grammar Folio: The Sequence of Tenses; Reported Speech…………..48

B. Exercises………………………………………………………………………50

UNIT 3………………………………………………………………………………52

I. TEXT MANAGEMENT FUNDAMENTALS………………………………….52

II. VOCABULARY PRACTICE EXERCISES………………………………….61

III. SPEECH PRACTICE EXERCISES………………………………………...66

IV. BRUSH UP YOUR GRAMMAR…………………………………………….71

A. Grammar Folio: Conditional Sentences; If-constructions………………...71

B. Exercises………………………………………………………………………72

UNIT 4………………………………………………………………………………75

I. TEXT MANAGING MARKETING…………………………………………….75

II. VOCABULARY PRACTICE EXERCISES………………………………….87

III. SPEECH PRACTICE EXERCISES……………………………….............94

IV. BRUSH UP YOUR GRAMMAR………………………………….............101

A. Grammar Folio: Complex Subject…………………………………………101

B. Exercises……………………………………………………………............102

UNIT 5……………………………………………………………………............104

I. TEXT ETHICAL AND SOCIAL RESPONSIBILITIES OF

BUSINESS…………………………………………………………………….104

II. VOCABULARY PRACTICE EXERCISES………………………………...118

III. SPEESH PRACTICE EXERCISES………………………………............122

IV. BRUSH UP YOUR GRAMMAR…………………………………………...129

A. Grammar Folio: Complex Object…………………………………………..129

B. Exercises……………………………………………………………………..130

SUPPLEMENTARY TEXTS FOR TRANSLATION…………………………..132

TEXT 1. PRIVATE EQUITY FINANCING…………………………..............132

TEXT 2. THE NATURE OF MONEY…………………………………………133

TEXT 3. CREDIT OUT OF CONTROL……………………………………….134

TEXT 4. SAVING AND INVESTMENT IN A GLOBAL ECONOMY............136

TEXT 5. INTERNATIONAL BANKING SERVICES…………………………137

TEXT 6. DEFINITION OF A FINANCIAL CRISIS…………………………...139

TEXT 7. AN IDEAL MANAGER………………………………………............140

TEXT 8. POINTS OF TOTAL QUALITY MANAGEMENT………………….142

TEXT 9. THE INTERNATIONAL MANAGER………………………………..144

TEXT 10. NEGOTIATING ACROSS CULTURES…………………………..145

TEXT 11. THE EVOLUTION OF MARKETING …………………………….147

TEXT 12. HOW RESEARCH CAN HELP THE MARKETING

EFFORT……………………………………………………………..147

TEXT 13. SELLING DREAMS………………………………………………...149

TEXT 14. ADVERTISING……………………………………………………...150

TEXT 15. DIRECT MARKETING……………………………………………..151

TEXT 16. SOCIAL RESPONSIBILITY VERSUS PROFIT…………...........153

TEXT 17. THE GLASS CEILING……………………………………………..154

БИБЛИОГРАФИЧЕСКИЙ СПИСОК…………………………………………..157

Учебное издание

Бессонова Анна Николаевна