Exercise 4. Complete Thomas Willhite’s notes on Annique Demeyer’s report. Use the words given.
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market patterns share |
maintain
system growth risen
competitors report
The report makes the following points:
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Demeyer Associes, a market research organization, has prepared an independent ................ (a) for us. Touchline’s sales are good in the UK ............. (b). Each European country has a separate distribution .................. (c) and different purchasing .................. (d). As a result of TV coverage, Europe is a ................. (e) market for American sporting equipment. In four years, sales of our products have .................. ( f) dramatically in the UK. This is because our US ................. (g) are not interested in the market yet. When US producers show a real interest in Europe, Touchline Trading may not be able to .................. (h) its market ................... (i) in the UK. |
Exercise 5. After reading the report, Thomas Willhite rings Annique Demeyer. Listen to the recorded conversation and complete the table below.
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TABLE IV: Total European sales: all manufacturers
Year Sales ($US)
1 13 176 000 2 15 450 --- 3 18 0 -- 937 Current 4 21 -25 446 |
What tendency do total European sales have?
Revision of the file
Exercise 6. Explain the meaning of the following words.
Export–oriented company, distributor, subsidiary, headquarters, a multinational corporation, to compete, to run a company, total sales.
Exercise 7. Use the words below to complete the sentences. Mind your grammar is correct.
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multinational corporations headquarters distributors to invest to compete to compete revenue range subsidiaries to run corporation |
The company moved its ___________ to Houston.
The Singapore government is interested in ___________ abroad.
The company has an annual ________ of about $8 million.
The government took measures to enable Irish industries _________ effectively in Europe.
A parent company in the UK will be legally responsible for the debts of its ______.
Mesa has completed its conversion from a partnership to a ____________.
She _________ a mail0order business for ten years.
The event has received extensive media _________.
Try our new ________ of beauty products.
We make sure that the ____________ are always stocked adequately with the fast-moving standard items.
Production of food is now dominated by the huge __________.
Exercise 8. Translate the sentences from Russian into English.
Can-Am – корпорация, производящая высококачественный ассортимент спортивной одежды и оборудования. Компания продаёт свои товары в Европе через эксклюзивного дистрибьютера. 75% ежегодного дохода Can-Am поступает от экспортных продаж. Компания имеет штаб-квартиру в Торонто и филиалы в США, Южной Корее и на Филиппинах.
В настоящее время компания собирается значительно инвестировать в растущий Европейский рынок.
Ожидается, что общие продажи за рубежом будут расти в последующие три года при ежегодном темпе в 22%.
Exercise 9. Sum up what you have learned about Can-Am.
File 2
Glossary
Make sure that you know these words. Find Russian equivalents to them.
overall (picture) – including everything
breakdown – explanation in detail, division into smaller groups
to show smb in – to invite smb to come in
to be in favour – to support a plan or suggestion because you think it is a good idea
costs – (pl.) money that a person or organization has to spend regularly on heating, rent, electricity, etc.
cost of lost sales – losses from sales of goods non sold
feasible – able to be carried out or done; possible, reasonable
to be well aware of smith – to have knowledge or understanding
to double – to become twice as much or as many, or to make something twice as much or many
retailer – someone who sells things to customers for their own use; shopkeeper
to argue for (against, in favour of) smth – to give the reasons for your opinion, idea, etc.
demand (for smth) – the total amount of a type of goods or services that people or companies buy in a particular period of time