
- •Contents
- •Структура підручника
- •Unit 1 looking for a job
- •Words to Remember:
- •Job Hunting
- •Job advertisement
- •An application form
- •Text: Resume or Curriculum Vitae (cv)
- •Types of resume
- •Sample: Chronological resume
- •Sample: Functional resume
- •Sample: Targeted Resume
- •Cover Letter
- •Interview
- •Cv (Resume)
- •Sample Thank-You Letter
- •Supplementary text
- •Gain a wealth of experience
- •Unit 2 the structure of a company
- •Words to Remember:
- •Text a Basic Forms of Business Organisation
- •Words to Remember:
- •Text b Business structure. Staff of the enterprise
- •Board of Directors
- •Text c Corporate Culture
- •Unit 3 telephoning
- •Useful language
- •Cross-cultural communication on the phone.
- •Unit 4 marketing
- •What is marketing?
- •Branding
- •If you can make it, they can fake it
- •Unit 5 presentation
- •1. The introduction
- •2. The main body.
- •3. Summarizing and concluding
- •4. Questions and discussion
- •Using visual support
- •Unit 6 promotion
- •Unit 7 advertising
- •Is it important to adapt advertising for different cultures? What differences in advertising have you noticed when travelling abroad?
- •Information sheet
- •Effects of Advertising
- •Unit 8 payment
- •Me and my money
- •Here are some abbreviations you can meet
- •In business documents:
- •Exercise 17 Read and translate the dialogue ‘Discussing the price problem’.
- •Unit 9 business letters
- •Structure of a Business Letter
- •Letters of Enquiry
- •Letters of Offer
- •Letters of Order
- •Letters of Complaints
- •Unit 10 negotiations
- •Effective negotiating requires clear thinking and a constructive approach
- •Stages of Negotiation Opening statement
- •Dealing with conflict
- •Ending / Breaking off negotiations
- •Unit 11 business contracts
- •Contract № 123
- •Insurance
- •Unit 12 transport logistics
- •1 Multimodal ▪ 2 piggyback ▪ 3 intermodal ▪ 4 unaccompanied
- •5 Block train ▪ 6 single-wagon
- •Instructions ▪ fit ▪ distribute ▪ exceeded ▪ diagonally
- •1 Commercial invoice
- •1 Advance payment 2 cash on delivery 3 open account
- •4 Documents against payment 5 documentary credit 6 bank guarantee
Words to Remember:
Advertising Department – відділ реклами
be in charge of – відповідати за
be in overall control – повністю контролювати
be responsible for – бути відповідальним за
chain of command – ланцюг інстанцій; ієрархія рівнів управління, що утворюється шляхом делегування повноважень та відповідальностей
Chief Executive – голова фiрми, виконуючий директор
Chairman of the Board – голова правління ради директорів
Chief Accountant – головний бухгалтер
colleagues – колеги
department (division) – відділ
Executive – керівник, адміністратор
freelance – позаштатний співробітник, що працює без контракту (вільний художник)
Legal Department – юридичний відділ
Logistics Department – транспортний відділ
make decisions – приймати рішення
Managing Director – керуючий директор
Personnel (Human Resources) Department – відділ кадрів
Production Department – виробничий відділ
Public Relations Department – управління громадських зв'язків
report to – доповідати, звітувати
Research and Development Department – відділ прогнозування і розвитку
Sales Department – відділ торгівлі і реалізації
sales representative – торгівельний представник
staff (personnel) – персонал, штат
stock-holding company – акціонерне товариство
subordinate – підлеглий
superior (supervisor) – керівник, начальник
supervise – керувати, спостерігати
workforce – робоча сила, трудові ресурси
Exercise 15 Easily confused words: personal / personnel.
Which of these words means ‘belonging to a particular person’? Which means ‘people employed in a company’? How are they pronounced? Fill in the blanks with either personal or personnel.
1. Does your Managing Director have a … assistant? 2. Does your company have a … Department or a Human Resources Division? 3. We weren’t able to offer the new service because we hadn’t got enough trained …. 4. Do you agree that you shouldn’t mix your … and professional life?
Text b Business structure. Staff of the enterprise
What is the structure of a modern business? What positions are necessary at a developing enterprise? Every successful businessman knows it. But what do you know about it? Read the text.
Each company, firm, joint venture, stock-holding company, bank has its own structure and the staff which is necessary for the work. There are some general principles how to organize the work at the enterprise. Most businesses are organized as hierarchies, with a clear chain of command running down the pyramid. All the people in the organization know what decisions they are able to make, who their boss (or superior) is (to whom they report), and who their immediate subordinates are (to whom they can give instructions). The hierarchy might be internally divided into functional departments. A company offering a large number of products or services might also be subdivided into autonomous divisions, each with its own functional sections.
The Managing Director or the Chief Executive or President (in the US) is the head of the company who supervises and leads the company’s employees. The company is usually run by a Board of Directors – each Director is in charge of a department. The Chairman of the Board is in overall control and may not be the head of any one department.
Vice-President or Vice-Chairman is at the head of the company if the President or the Chairman is absent or ill.
Most companies employing a large workforce have separate specialist departments in charge of different functions. There are Finance, Sales, Marketing, Production, Research and Development (R&D), Personnel (Human Resources), Legal, Logistics Departments. These are the most common departments, but some companies have others as well.
Most departments have a Manager, who is in charge of its day-to-day running, and who reports to the Director. The Director is responsible for strategic planning and for making decisions.
Various personnel in each department report to the Manager. One example, present in almost all countries, is the Sales Representative, who reports to the Sales Manager.