
- •Contents
- •Структура підручника
- •Unit 1 looking for a job
- •Words to Remember:
- •Job Hunting
- •Job advertisement
- •An application form
- •Text: Resume or Curriculum Vitae (cv)
- •Types of resume
- •Sample: Chronological resume
- •Sample: Functional resume
- •Sample: Targeted Resume
- •Cover Letter
- •Interview
- •Cv (Resume)
- •Sample Thank-You Letter
- •Supplementary text
- •Gain a wealth of experience
- •Unit 2 the structure of a company
- •Words to Remember:
- •Text a Basic Forms of Business Organisation
- •Words to Remember:
- •Text b Business structure. Staff of the enterprise
- •Board of Directors
- •Text c Corporate Culture
- •Unit 3 telephoning
- •Useful language
- •Cross-cultural communication on the phone.
- •Unit 4 marketing
- •What is marketing?
- •Branding
- •If you can make it, they can fake it
- •Unit 5 presentation
- •1. The introduction
- •2. The main body.
- •3. Summarizing and concluding
- •4. Questions and discussion
- •Using visual support
- •Unit 6 promotion
- •Unit 7 advertising
- •Is it important to adapt advertising for different cultures? What differences in advertising have you noticed when travelling abroad?
- •Information sheet
- •Effects of Advertising
- •Unit 8 payment
- •Me and my money
- •Here are some abbreviations you can meet
- •In business documents:
- •Exercise 17 Read and translate the dialogue ‘Discussing the price problem’.
- •Unit 9 business letters
- •Structure of a Business Letter
- •Letters of Enquiry
- •Letters of Offer
- •Letters of Order
- •Letters of Complaints
- •Unit 10 negotiations
- •Effective negotiating requires clear thinking and a constructive approach
- •Stages of Negotiation Opening statement
- •Dealing with conflict
- •Ending / Breaking off negotiations
- •Unit 11 business contracts
- •Contract № 123
- •Insurance
- •Unit 12 transport logistics
- •1 Multimodal ▪ 2 piggyback ▪ 3 intermodal ▪ 4 unaccompanied
- •5 Block train ▪ 6 single-wagon
- •Instructions ▪ fit ▪ distribute ▪ exceeded ▪ diagonally
- •1 Commercial invoice
- •1 Advance payment 2 cash on delivery 3 open account
- •4 Documents against payment 5 documentary credit 6 bank guarantee
Words to Remember:
acquisition – придбання
annual meeting – щорічні збори
assets – активи
be liable for – бути відповідальним за
branch – відділення, філія
buy shares (stocks) – купувати акції
charter – статут
debt – борг
depend on – залежати від
dissolve a company – розпускати компанію
dotcom – інтернет-компанія
elect the Board of Directors – обирати раду директорів
enterprise – підприємство
entrepreneur – підприємець
fail – не вдатися; failure – невдача, провал
franchise – ліцензія
in the event of – у випадку, за умови
issue – випускати, видавати
joint stock company – акціонерне товариство
joint venture – спільне підприємство
legal person – юридична особа
limited liability – обмежена відповідальність
lose – втрачати
meet creditors’ demands – виконувати вимоги кредиторів
merger – злиття
own – володіти
owner – власник, syn proprietor
ownership – власність, володіння
participate – брати участь
partnership – співробітництво, компанія
private limited company (Ltd) – приватна компанія з обмеженою відповідальністю
profit – вигода, прибуток
provide (supply) capital – надавати капітал
public limited company (Plc) – державна компанія з обмеженою відповідальністю
raise money – збирати гроші
run a company – керувати компанією
sell (sold) – продавати
set up a company – створювати компанію
share – ділитися, розподіляти
shareholder – акціонер
sole trader – одноосібна власність, syn proprietorship
Stock Exchange – фондова біржа
subsidiary – дочірня компанія, філія, syn affiliate company
take the risks – брати на себе ризик
Exercise 6 Form all possible derivative words from the given word: e.g. success – succeed – successful – succession - successor
Own, profit, liable, fail, elect, lose, sell, provide, invest, pay, manage, develop, produce, employ, special.
Exercise 7 Match the definitions to these easily confused words:
subsidiary (affiliate) ▪ branch ▪ agency
A company which is controlled by a parent company.
A business or place of business providing a (usually specified) service.
A local office belonging to a national firm organization
Put the right word – subsidiary (affiliate), agency or branch – into the blanks.
Coca-Cola has a(n) …. in more countries than there are in the United States.
A travel … can organize business trips as well as holidays.
A(n) … is a company of which more than half the share capital is owned by the holding company.
The major banks have at least one … in all large cities.
Exercise 8 Fill in the blanks with the correct word.
-
raise ▪ legal ▪ assets ▪ ownership ▪ liability ▪ debts
shares ▪ enterprises ▪ issue ▪ charter ▪ failures
1 The partners in a business are the people who share the … of it. 2. If you … money that you need, you can get it, for example, by selling your property or by borrowing. 3. Small … have become more numerous nowadays. 4. Jane … a room with her sister. 5. Is it … to own a gun in this state? 6. For smaller businesses, partnerships allow people to share the risk but also they must share any …. 7. A corporation … states the name of the corporation, the objectives for which it was formed, its place of business, the number and kinds of shares it is authorized to …, the names of the original directors, etc. 8. The shareholders’ … for debts is limited to the value of their shares. 9. If the company fails, all its … must be sold and the money from the sale will be used to pay the … to its creditors.
Exercise 9 a) Which of the following types of companies would you prefer to work for? Why?
A small or medium-sized family business
A large multinational company (joint venture)
Your own company (be self-employed)
The state company
A trendy new high-tech corporation
Read the three descriptions of business organisation.