
- •Contents
- •Структура підручника
- •Unit 1 looking for a job
- •Words to Remember:
- •Job Hunting
- •Job advertisement
- •An application form
- •Text: Resume or Curriculum Vitae (cv)
- •Types of resume
- •Sample: Chronological resume
- •Sample: Functional resume
- •Sample: Targeted Resume
- •Cover Letter
- •Interview
- •Cv (Resume)
- •Sample Thank-You Letter
- •Supplementary text
- •Gain a wealth of experience
- •Unit 2 the structure of a company
- •Words to Remember:
- •Text a Basic Forms of Business Organisation
- •Words to Remember:
- •Text b Business structure. Staff of the enterprise
- •Board of Directors
- •Text c Corporate Culture
- •Unit 3 telephoning
- •Useful language
- •Cross-cultural communication on the phone.
- •Unit 4 marketing
- •What is marketing?
- •Branding
- •If you can make it, they can fake it
- •Unit 5 presentation
- •1. The introduction
- •2. The main body.
- •3. Summarizing and concluding
- •4. Questions and discussion
- •Using visual support
- •Unit 6 promotion
- •Unit 7 advertising
- •Is it important to adapt advertising for different cultures? What differences in advertising have you noticed when travelling abroad?
- •Information sheet
- •Effects of Advertising
- •Unit 8 payment
- •Me and my money
- •Here are some abbreviations you can meet
- •In business documents:
- •Exercise 17 Read and translate the dialogue ‘Discussing the price problem’.
- •Unit 9 business letters
- •Structure of a Business Letter
- •Letters of Enquiry
- •Letters of Offer
- •Letters of Order
- •Letters of Complaints
- •Unit 10 negotiations
- •Effective negotiating requires clear thinking and a constructive approach
- •Stages of Negotiation Opening statement
- •Dealing with conflict
- •Ending / Breaking off negotiations
- •Unit 11 business contracts
- •Contract № 123
- •Insurance
- •Unit 12 transport logistics
- •1 Multimodal ▪ 2 piggyback ▪ 3 intermodal ▪ 4 unaccompanied
- •5 Block train ▪ 6 single-wagon
- •Instructions ▪ fit ▪ distribute ▪ exceeded ▪ diagonally
- •1 Commercial invoice
- •1 Advance payment 2 cash on delivery 3 open account
- •4 Documents against payment 5 documentary credit 6 bank guarantee
Unit 2 the structure of a company
‘Be not afraid of growing slowly; be only afraid of standing still’
Chinese proverb
Exercise 1 Discussion
Are you ambitious? Do you have a career plan? Where do you want to be in 10 years’ time?
Would you prefer to work for a big or a small company? Why?
Read the following statements, and decide whether they are about the advantages of working in a big or a small company.
The atmosphere is friendlier and you know everyone.
You are often responsible for a variety of different tasks.
You can actually see the result of your contribution to the company.
You can be proud of working for a company with a national or international reputation.
You have more independence, and you don’t always have to wait for permission from a superior.
You may be able to go and work in a foreign subsidiary.
You’ll probably get a higher salary.
Your company will be in a better position in an economic recession.
Exercise 2 In your opinion, which three qualities below are the most important for a successful career in business?
Being on time, having ambition, working hard, getting on with people (being friendly), being adaptable (open to new ideas), knowing about computers, having a sense of humour, looking smart.
Exercise 3 Study these sentences.
I’m a financial controller. (a/an + job)
I work for ATT. (for + employer)
I’m in marketing (the chemical business). (in + type of work)
Complete this conversation. Use a, an, for, and in. Role play your own dialogues using the information from the table below.
A: What do you do for a living?
B: I’m … computer programmer.
A: Really? Who do you work …?
B: Olivetti.
A: What’s your position in the company?
B: I’m … product manager. What about you?
A: I work … Balfour Beatty.
B: So you’re … the construction business?
A: Yes. I’m … engineer.
Jobs |
Industries |
Divisions/Departments |
I’m a/an |
I work in |
Finance |
assistant manager |
railway engineering |
Advertising |
сomputer programmer |
telecommunications |
Public Relations |
Managing Director |
electronics |
Logistics |
logistics agent |
construction |
R&D |
train conductor |
advertising |
Production |
station dispatcher |
traffic management |
Human Resources |
Exercise 4 The phrases below all include the word career. Match them to their correct meanings. Use a dictionary to help you.
1 career ladder |
a) something you do in order to progress in your job |
2 career move |
b) period of time away from your job, e.g. look after your children |
3 career break |
c) series of levels that lead to better and better jobs |
4 career plan |
d) chances to start/improve your career |
5 career opportunities |
e) ideas you have for your future career |
Exercise 5 Complete these sentences with the verbs from the box.
make
▪
climb
▪
take
▪
|
1. Employees in large multinationals have excellent career opportunities if they are willing to travel. 2. Some people … a career break to do something adventurous like sailing round the world or going trekking in India. 3. One way to … a career move is to join a small but rapidly growing company. 4. In some countries it can take years to … the career ladder and reach senior management level. 5. Certain companies ….career opportunities to the long-term unemployed or to people with formal qualifications. 6. Ambitious people often … on a career plan while they are still at school or university.