1. The agenda must include the name of the company, the participants, the place, the time and the date of the meeting.

2. The minutes must provide information on the name of the company, place, date, time, the participants to be present, information about people being absent, the contents of the discussion and any other business. Signatures of the chairman and the secretary must be given.

1. Jeff Motors

Board meeting to be held in the Managing Director’s office at 12 a.m.,

Monday, 23^rd April, 2009.

Agenda

1. Minutes of the last meeting

2. Feasibility study on exporting

3. Report on home market

4. Any other business.

2. Jeff Motors

Minutes of board meeting, held in the Managing Director’s office at 12a.m.,

Monday, 23^rd April, 2009.

Present Mr. Pete Taylor, Managing Director, in the chair

Mr. Paul Smith, Sales Manager

Mr. Jack Loom, Production Manager

Mr. Tim Brown, Bank Manager

The meeting was opened at 11.05 a.m. by Mr. Taylor.

Apologies for absence

Apologies for absence had been received from Mr. Ch. Mayo of the Export Office in Deli.

Minutes of last meeting

The minutes of the last meeting were read, confirmed and signed.

Feasibility study on exporting

The feasibility study was presented by Mr. Smith. He recommended that the company should…

Mr. Loom presented an estimate of the production costs increase by 10%, etc.

There was no further business. Mr. Taylor closed the meeting at 1 .10 p.m.

Signatures of the chairman and the secretary

Unit 4. Marketing planning

Exercise 1. Look through the text, find the nouns with the suffixes – er or –or. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 2. Look through the text, find the nouns with the suffixes

–tion or –sion. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 3. Read the words and their explanations and use them in your own sentences.

plan – arrangement for doing something, considered in advance;

failure – lack of success;

rival – person or company who competes with another person or company;

communication – act of passing on (news, information);

forecast – something said in advance;

performance – achievement; result;

branding – giving a trademark;

positioning – placing;

penetration – making a way into something;

to gain – to get; to receive;

to increase – to grow;

to reduce – to make less or smaller.

Exercise 4. Read the words and make up 5 sentences including all the words from exercise 3.

Exercise 5. Read the words from exercise 3, find the nouns in the list and think of as many adjectives as you can for each of them.

Exercise 6. Read the title of the text and try to predict the contents of it.

Exercise 7. Look through the text; divide it into logical parts and think of the title for every part.

Exercise 8. Read the text and find out:

1. Why is it necessary to plan?

2. What do strategic marketing plans reduce?

3. What does the marketing plan identify?

4. What is the most effective approach to strategic planning?

5. What questions should the corporate plan answer?

6. What questions should the strategic marketing plan answer?

7. What stages does the simple marketing plan involve?