Working conditions

1. The people who run the company are known to be the management of the company. The … of the company is made up of individual managers. The … are appointed to their positions by the board of directors. The … is the collective name. If a manager is appointed to the higher… in the firm, he is given a promotion. It means moving up the career ….

management, position, ladder, board, managers

2. Sometimes two or more people own and run a … . This is called a partnership. People who invest money in a business are called … . The investors in a … are all partners and owners. Usually all the partners have … liability for debts before ….

creditors, unlimited, partnership, business, investors

Exercise 11. Make the presentation of the marketing for a group of students who have just started learning marketing. Use the stages of the presentation from Unit 1.

Exercise 12. Write a letter to your friend who is thinking of entering the University. Recommend him to choose specialty “Marketing” and explain why it is so interesting, using the information of the text.

Exercise13. Read a telephone message and write your own one about the meeting with the manager of a partner company. Remember:

The telephone message must include information about:

1. The person for whom the call was done.

2. The name of the caller.

3. The name of the company from which the call was done.

4. The telephone number of the caller.

5. The urgency of the call.

6. The result of the call and the information if the caller is not going to call again.

7. The date, time and the signature of the person who has taken the message.

Telephone message

For Bill Osman

From Bill Gregory

Of The Steel Factory

Telephone № 8 947 56 57 100

Urgent or not + (-)

Will call again – (+)

Message The appointment for Friday is cancelled because of my

business trip to Japan. Awfully sorry.

Date 11 February

Time 9.45

Taken by Diana

Unit 3. Value for the customers

Exercise 1. Look through the text, find the nouns with the suffixes –er or –or. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 2. Look through the text; find the nouns with the suffix –tion. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 3. Read the words and their explanations and use them in your own sentences.

value – quality of being useful or desirable;

mix – ingredients or components brought together for a purpose;

manipulation – operating or handling with skills;

solution – answer or way of dealing with a difficulty;

distribution – putting into different places; sending out;

persuasion – convincing;

promotion – encouraging by publicity;

price – sum of money for which something is bought or sold;

to perceive – to become aware of something;

to achieve – to get; to complete;

to capture – to take or obtain as a prize by force;

to generate – to produce.

Exercise 4. Read the words and make up 5 sentences including all the words from exercise 3.

Exercise 5. Read the words from exercise 3; find the nouns in the list and think of as many adjectives as you can for each of them.

Exercise 6. Read the title of the text and try to predict the contents of it.

Exercise 7.Look through the text; divide it into logical parts and think of the title for every part.

Exercise 8.Read the text and find out:

1. How is value for the customer created?

2. What is central to the mix?

3. Where must the product or service be to be effective?

4. Why is information about the product necessary?

5. What does the delivery involve?

6. What do the outcomes for the customer include?

7. What do the outcomes for the seller include?