- •Marketing
- •Marketing
- •Contents
- •Vocabulary
- •Unit 1. Marketing and the company
- •Marketing and the company Sales – or production–oriented organizations sell what they can make. Customer–oriented organizations make what they can sell. (Anon)
- •1. Memos are used only inside the company.
- •What is marketing?
- •Working conditions
- •1. The person for whom the call was done.
- •Unit 3. Value for the customers
- •Value for the customers
- •In one sentence.
- •1. The agenda must include the name of the company, the participants, the place, the time and the date of the meeting.
- •2. Jeff Motors
- •Unit 4. Marketing planning
- •Marketing planning
- •2. Forecasts (What is going to happen?)
- •3. Business/market objectives/budget (What do we want?)
- •4. Marketing strategy (How will we get it?)
- •6. Control (How can we make sure we succeed?)
- •1. Notices are used to inform people about changes of plan or give instructions or warnings.
- •The marketing audit
- •Changes
- •Swot–analysis for the Path Supermarket
- •Unit 6. The nature of competition
- •Competition
- •Car producer competition
- •1. Notices are used to inform people about changes of plan or give instructions or warnings.
- •Pestle and swot analyses
- •1. A report should be well organized with information in a logical order.
- •Unit 8. Marketing information
- •Marketing information
- •Internal data
- •Internet
- •1. Write the address of your company.
- •Unit 9. Types of research
- •Promotion
- •1. Subject of the Contract:
- •The marketing mix
- •The four p-s
- •1. A claim should be well organized with information in a logical order.
- •2. The format that is used here is suitable for claims:
- •Vocabulary unit1
- •Вариант – 2
- •Шкала оценок
- •1 Вариант
- •24-32 Ответов верно Вариант 2
Шкала оценок
2 варианта ответа по 32 вопроса.
1 вариант для оценок «3» и «4» (для более слабых студентов)
2 вариант для оценки «5» (для более сильных студентов)
1 Вариант
Оценка «3» от 50% +1 ответ
16 отв.+1 отв. = 17 правильных ответов
до 60%+1 ответ
19 отв.+1 отв. = 20 правильных ответов
От 16 до 23 верно
Оценка «4» 75%+1 ответ
Ответы 23 отв.+1 отв. = 24 правильных ответов
24-32 Ответов верно Вариант 2
Оценка «3» 50%+1 ответ
Ответы 16 отв.+1 отв. = 17 правильных ответов
17-19 ответов верно
Оценка «4» 60%+1 ответ
Ответы 19 отв.+1 отв. = 20 правильных ответов
20-24 ответов верно
Оценка «5» 75%+1 ответ
Ответы 24 отв.+1 отв. = 25 правильных ответов
25-32 ответов верно