1. A report should be well organized with information in a logical order.

2. The format that is used here is suitable for formal reports:

-title;

-executive summary;

-introduction;

-findings;

-conclusion;

-recommendations.

3. The executive summary is a summary of the main points and conclusion, it gives a quick overview of the situation.

4. The introduction shows the points that will be looked at.

5. The findings are the facts discovered.

6. The conclusion is what you think about the facts and how you interpret them.

7. The recommendations are practical suggestions.

Brown and Smith PLC

Product report

Executive summary

We have been contacted by Beta Company – German producer of electronic toys and asked about the possibility of a cooperation agreement. We would adopt our chips for use in their products. Tests show that their products are very good and popular with target market.

Introduction

This report will look at:

-the toys producer and their equipment;

-chips that could be used;

-the advantages of working together;

-recommendations for action.

Findings

1. Beta Company has been working on the market for 19 years and has a very good reputation on the European market. They have just started producing a new model of the voice activated toys which need our new chips.

2. Market research shows that our new chips have wonderful features that could be in great demand for these toys.

3. Our products are quite compatible without any changes.

Conclusion

Our two companies have products which fit well together.

Recommendation

We should sign cooperation agreement on cooperation to increase our market share.

Unit 8. Marketing information

Exercise 1. Look through the text, find the nouns with the suffixes –er or –or; and -ee. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 2. Look through the text, find the nouns with the suffixes

–tion or –sion. Try to guess the meaning of the words. If you can’t, consult the dictionary. Make up sentences with these words.

Exercise 3. Read the words and their explanations and use them in your own sentences.

market – public place where people meet to buy and to sell goods;

marketing – theory and practice of selling;

information – news or information given, or told;

up-to-date – modern, fashionable;

source – origin;

decision – solution;

strength – quality of being strong;

weakness – quality of being not strong;

customer – a person who buys things

internal – in the inside;

external – in the outside.

Exercise 4. Read the words and make up 5 sentences including all the words from exercise 3.

Exercise 5. Read the words from exercise 3; find the nouns in the list and think of as many adjectives as you can for each of them.

Exercise 6. Read the title of the text and try to predict the contents of it.

Exercise 7. Look through the text; divide it into logical parts and think of the title for every part.

Exercise 8. Read the text and find out:

1. What are the two elements of collecting and using information?

2. What is marketing information?

3. What is marketing sensing?

4. What are marketing decisions concerned with?

5. What does internal data include?

6. What does external data include?

7. What is the difference between primary and secondary data?