
- •Друзь ю.М., KoпитькoT.В., Лобановa в.А.,
- •Unit 1. What is economics?
- •Lead-in
- •Text a: What is Economics? Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: what economics isn't
- •Text c: Micro, Macro and Fantasy Economics
- •Business communication
- •Introductions How to Say Hello
- •If you're determined not to be caught cardless again, here are some tips to help you remember:
- •Grammar present tenses
- •The present simple tense
- •The present continuous tense
- •The present simple versus the present continuous
- •Unit 2. Factors of production
- •Lead-in
- •Text a: factors of production Active Vocabulary
- •Natural resources – land and mineral deposits
- •Human resources – labour
- •Information as a factor of production
- •Vocabulary focus
- •Language skills
- •Writing
- •Text b:entrepreneurship
- •Text c:Factors of Production for an Innovation Economy
- •Business communication
- •In the office
- •Grammar the present perfect tense
- •The present perfect continuous tense
- •The present continuous versus the present perfect continuous
- •The present perfect versus the present perfect contnuous
- •Present tenses review
- •Unit 3.Types of economic systems
- •Lead-in
- •Text a: types of economic systems
- •Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b:command economy
- •Text c: the good (and bad) model guide
- •Business communication
- •Grammar exercises
- •Past tenses
- •The past simple tense
- •The past continuous
- •The past simple versus the past continuous
- •The past simple versus the present perfect
- •Unit 4. Demand and supply
- •Lead-in
- •Text a: demand and supply
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b. The role of prices
- •Text c: two factors that affect labour supply and demand
- •Business communication
- •Making an appointment
- •Ex.5. Read and study useful phrases.
- •Serge: Hi, Ann. It’s Serge. I’m calling to make an appointment for LeeAnn. She wants to meet Miles next week sometime.
- •A: Good morning. Dr. Brown's office. __________?
- •Grammar
- •Past perfect
- •Past perfect continuous
- •Past Continuous or Past Perfect Continuous?
- •Past Simple, Past Perfect or Past Perfect Continuous?
- •Past tenses review
- •Unit 5. Free-enterprise system
- •Lead-in
- •Text a: what is free enterprise?
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: role of government in a free-enterprise economy
- •Text c: invisible hand
- •Business communication
- •At the airport
- •Look at the picture. What do you think the phrase Live out of a suitcase mean?
- •Going through Customs.
- •2) Role- play the situations in the airport using the vocabulary of the lesson.
- •Grammar
- •Future tenses
- •The future simple tense
- •The future simple versus the present simple
- •The future simple versus be going to
- •Be going to versus the present continuous
- •The future continuous tense
- •The future continuous versus the future simple
- •The future perfect versus the future perfect continuous
- •Future tenses review
- •The imperative mood
- •Unit 6. Forms of business organisations
- •Lead-in
- •Text a: forms of business organisations
- •Active Vocabulary
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: nonprofit organisations
- •Text c: franchising
- •Business communication
- •At the hotel
- •In pairs read the following situations.
- •2). Choose the correct options to the questions.
- •Grammar
- •ArticleS
- •IntoEnglish.
- •Unit 7. Money
- •Lead-in
- •Text a: money and its role in the economy
- •Active Vocabulary
- •Money is a medium of exchange
- •Money is a measure of value or a unit of account
- •Money is a store of value
- •Money is a means of liquidity
- •Vocabulary focus
- •Language skills
- •Discussion points
- •Text b: a glimpse of the american, british and euro
- •Text c: a barter way of doing business
- •Business communication
- •On the phone
- •Inquiring about the telephone number
- •If you answer the phone and offer your help, you can say:
- •Useful Language Box
- •Grammar
- •Determiners
- •Numerals
- •Unit 8. Taxes
- •Lead-in
- •Text a: taxes
- •Active Vocabulary
- •Purposes of Taxation
- •Vocabulary focus
- •Language skills
- •Writing
- •Discussion points
- •Text b: taxation in the uk
- •Text c: taxes are good
- •Business communication
- •In company
- •Grammar
- •Pronouns
- •Adjective and adverb
- •Very, too, far, much, a lot, rather, a bit, a little, any, by far, quite, nearly, almost
- •Test yuorself
- •Test 1
- •Test 2
- •Test 3
- •Test 4
- •Test 5
- •Test 6
- •Test 7
- •Test 8
- •Test 9
- •Test 11
- •Test 12
- •Test 13
- •Test 14
- •Test 15
- •Граматичний довідник дієслово the verb
- •Дієслова to be і to have.
- •Часи дієслова
- •Група теперішніх часів Утворення стверджувальних, заперечних та питальних форм
- •Правила написання дієслівних форм
- •Типи питальних речень
- •Загальна таблиця випадків використання
- •Не мають форми тривалого часу дієслова, що виражають
- •Група минулих часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання минулих часів
- •Група майбутніх часів Утворення стверджувальних, заперечних та питальних форм
- •Типи питальних речень
- •Випадки вживання майбутніх часів
- •Інші способи вираження майбутнього часу
- •Наказовий спосіб
- •Іменник thenoun
- •Число іменників
- •Деякі іменники мають особливі форми у множині:
- •Утворення множини іменників
- •Класифікація іменників за ознакою обчислювані/необчислювані
- •Випадки переходу необчислюваних іменників у обчислювані
- •Іменники, які узгоджуються із дієсловом в однині
- •Іменники, які узгоджуються із дієсловом у множині
- •Рід іменників
- •Рід іменників в англійській мові
- •Відмінки іменників
- •Відмінок іменника. Форми та особливості вживання присвійного відмінку
- •Форми присвійного відмінку
- •Особливості вживання присвійного відмінку
- •Вживання іменників - назв неістот у присвійному відмінку
- •Іменники у функції означення
- •Артикль
- •Вживання неозначеного артикля.
- •Вживання неозначеного артикля a/an (тільки із обчислюваними іменниками в однині)
- •A/anабо one
- •Артиклі з деякими необчислюваними іменниками
- •Вживання означеного артикля
- •Вживання означеного артикля the
- •Вживання нульового артикля (відсутність артикля)
- •Детермінанти
- •Присвійні прикметники і займенники
- •Присвійні прикметники
- •Присвійні займенники
- •Вказівніслова
- •Кількісніслова
- •Some/any/no
- •Many/much/a lot (lots) of/ (a) few/ (a) little
- •All (of)/most (of)/both (of)/ none (of)
- •Every/each
- •Another/the other/other
- •Either/neither (of)
- •Числівники
- •Займенник
- •Особові займенники
- •Itабоthere?
- •Неозначено-особовізайменники
- •IndefinitePersonalPronouns
- •Зворотні займенники
- •Прикметник
- •Прислівник
- •Ступені порівняння прикметників
- •Особливі випадки утворення ступенів порівняння прикметників і прислівників
- •Appendices
- •Словотворення Word formation
- •Enjoy your reading
- •I, Pencil My Family Tree as told to Leonard e. Read
- •Innumerable Antecedents
- •Money The History of Money
- •Extract 1
- •Extract 2
- •Extract 3
- •Success story
- •The Financier, by Theodore Dreiser Chapter III
- •The Iron Heel, by JackLondon Chapter 2 Challenges
- •Glossary
- •Internet Resources
- •Contents
Text c: invisible hand
Before reading
What do you think Adam Smith meant by the “invisible hand” of the market? What does the “invisible hand” do?
Reading
Read the text and do the tasks following the text.
(1) By following their own self-interest in open and competitive markets, consumers, producers and workers are led to use their economic resources in ways that have the greatest value to the national economy – at least in terms of satisfying more of people’s wants. The first person to point out this fact in a systematic way was the Scottish philosopher Adam Smith, who published his most famous book, An Inquiry Into the Nature and Causes of the Wealth of Nations, in 1776. Smith was the first great classical economist, and among the first described how an economy based on a system of markets could promote economic efficiency and individual freedom, regardless of whether people were particularly industrious or lazy.
(2) Smith argued that if people are naturally good and kind, a market economy offers them a great deal of freedom to carry out their good deeds, backed up by an efficient system of production, which generates more material goods and services for them to use in doing those good works. But what if people are selfish, greedy, or lazy?
(3) Anyone who wants to enjoy more of the material goods and services produced in a market economy faces strong economic incentives to work hard, spend carefully, and save and invest. And most successful businesses have to produce good products, sell them at market prices, pay their employees market wages, and treat their customers courteously – even if that isn’t their natural way of doing things.
(4) The basic reason for that kind of change in some people’s behaviour is competition. As Adam Smith pointed out, when there are several butcher shops in a community, any butcher who is rude or tries to sell inferior meat at unreasonable prices soon loses business and income to other butcher shops. If your neighbourhood butcher is naturally friendly and benevolent, so much the better.
(5) But even customers who do not know a butcher personally don’t have to depend on such altruistic characteristics to get good service and products. The more a greedy, selfish, or lazy person wants to enjoy a higher standard of living, the more he or she will try to meet the competition and build up a large base of satisfied customers. Or as Smith described this feature of market economies, people are led “as if by an invisible hand” to work and behave in ways that use resources efficiently, in terms of producing things that other people want and are willing to pay for, even though that may have been “no part of their original intentions”.
(6) One other factor must be at work for Smith’s invisible hand to function properly: the butcher must own or rent the shop, so that he or she has the rights to its profits. Without this right to private property, and to the profits it brings, the invisible hand of competition will not motivate businesses to offer the best and most varied products at reasonable prices. Butchers who are employees of the state will view their jobs very differently than those who are in business for themselves. This fact holds true throughout the economy, whether one considers a butcher, a carpenter, a restaurant chain, or a multinational insurance company.
Task 1. Discuss how the example of a butcher’s character and behaviour illustrates the functioning of a free market. (paras.4 and 5)
Task 2. According to Adam Smith, what factor determines the difference between
“butchers who are employees of the state” and “butchers who are in business for themselves”? (para.6.)
Task 3. If somebody treats you courteously, is their attitude showing
a) politeness and respect;
b) caution and fear;
c) courage and bravery? (para.3)
Task 4. Having read the above text, how can you define the “invisible hand” with one or two words?
Business communication
At the airport
Look at the picture. What do you think the phrase Live out of a suitcase mean?
John works for a major airline. He complains about his job:
When I applied to work in this position, I had no idea that I'll be living out of a suitcase six to seven months of the year.
Here is some vocabulary about airports and air travel.
Beginning and ending your journey:
a departures board- a notice board in an airport that tells passengers information about their flight
a boarding pass- a piece of paper or card that is given to a passenger at check-in. A passenger must have one to be allowed to go onto the plane
passport control- the place in the airport where your passport and boarding card are checked before you go to the departure lounge
a final call- an announcement that's made over the airport's loudspeaker system to let passengers know that the flight is almost ready to go
baggage reclaim - part of the airport where you go to collect your luggage after you arrive at your destination airport. Usually there is a 'carousel' - a continuous moving strip of material that goes round in a circle with passengers' bags on it
Types of flights:
a short-haul flight - a flight that takes a short time (up to about three hours), compared to a long-haul flight
a long-haul flight - a flight that takes a long time (over seven hours), compared to a short-haul flight
a domestic flight - a flight between two airports in the same country
an international flight - a flight between two airports in the different countries
a red-eye (flight) - a flight that leaves late at night and arrives early the next morning
Types of seats on a plane:
a window seat - a seat next to the window
an aisle seat - a seat next to the aisle (the walkway between rows of seats)
an economy seat - a seat in the economy class part of the plane (in the back part of the plane, where the seats are smaller and closer together than in other parts of the plane)
a first-class seat- a seat in the first-class part of the plane (in the front part of the plane, where the seats are bigger and spaced further than in other parts of the plane)
Ex.1. If you take a flight from an airport in an English-speaking country, you're likely to hear some of these dialogues. In pairs read the dialogues and be ready to act them out later.
Dialogue 1. Check in.
Good morning. Can I have your ticket, please?
Here you are.
Thank you. Would you like a window or an aisle seat?
B. An aisle seat, please.
A. Do you have any baggage?
B. Yes, this suitcase and this carry-on bag.
A: OK, please place your bag on the scale.
B: I have a stopover in Frankfurt – do I need to pick up my luggage there?
A: No, it’ll go straight through to Los Angeles. Here is your boarding pass – your flight leaves from gate 15A and it’ll begin boarding at 3:20. Your seat number is 26E.
B.Thank you.
Dialogue 2. Passport Control
Good morning. Can I see your passport?
Here you are.
Thank you very much. Are you a tourist or on business?
I'm a tourist.
That's fine. Have a pleasant stay.
Thank you.