Introducing yourself to a business

Individuals looking for positions or openings within a certain company should also send letters of introduction along with their resume. Introduction or cover letters are frequently used when applying for an advertised position, but introducing yourself to a business you'd love to work for can be a smart career move. Even if there are no current positions, the company may hold on to your letter and resume for future openings. Not only that, sending the letter will also illustrate your willingness to be proactive and take initiative. See the following for cover letter samples and tips to introduce yourself and your skills to a potential employer:

When to use business letters of introduction

In much the same way that you would make a verbal introduction of a new person in your company to a visitor, you can do the same with a sample business letter of introduction. Use a guideline such as of one of the sample letters above to format your letter. The advantage to presenting this information in writing is that while details presented verbally may be quickly forgotten, the reader can refer to a letter at a later time. He or she will have all the contact information readily available to ask questions or place an order for your product or service.

August 12, 20xx

Mr. Brent Collinson

Senior Buyer

Office-Tech Furnishings Inc.

4830 Kimbark Ave.

Chicago, IL 60635

Dear Mr. Collinson:

The purpose of this letter is to briefly introduce myself as Dynatek's new Sales Representative, Business Accounts. I very recently joined the company and am taking over your account from Jack Winters who has moved on to other challenges in this industry.

I have just completed Dynatek's management orientation program and am now keen to meet face-to-face with all of my key customers.

Accordingly, as a first step in my customer familiarization process, I would like to meet with

22

you personally, for about an hour or so, to discuss Office-Tech's needs and concerns. At the same time I would also like to take that opportunity to briefly review Dynatek's latest offering of products and services.

To set up a meeting for this at your convenience, I propose to call your office by the end of this week. It is my hope that we will be able to arrange to meet at your offices before the end of the month.

As your new Dynatek Business Account Representative I believe that my paramount concern is how both Dynatek Inc. and I can better serve Office-Tech Furnishings Inc.

I look forward to meeting with you and learning more about your company in the near future.

Sincerely,

Jim O'Malley

Senior Sales Representative

Employee Introduction

While introducing a new employee to the existing customers, the content of the letter must focus on why the employee is being introduced to the customer, and how is he/she going to aid the customer. Highlight the qualifications, abilities, and skill sets of the employee that are necessary from the customer's point of view.

Ex.2. Fill in the gaps with the appropriate prepositions or adverbs.

October 26, 2012

Brett Davis

2531 Murry Street

Virginia Beach, VA 23464

Dear Mr. Brett,

I am glad to introduce you … (1) Mr. Barry Samuel, who has joined our Sales Department … (2) the Regional Manager … (3) the state of Virginia.

Mr. Samuel has a rich 20-year experience … (4) the marketing and sales field, and has worked … (5) organizations including Berger & Co. and Cosmos Automobiles Inc. He is a Michigan University graduate, and has completed his management studies … (6) McGill University. His expertise … (7) the technical as well as marketing domains makes him an ideal candidate … (8) us as well as our esteemed customers including you.

Mr. Samuel will soon get … (9) touch … (10) you to ascertain the prior commitments and orders. … (11) case … (12) any queries, you can reach Mr. Samuel … (13) 235-9356 anywhere … (14) 9 A.M. … (15) 7 P.M.

Sincerely,

23

(Signature) Daniel Hampton

Managing Director

Company/Product Introduction

When you're venturing into a new business, building a client base forms one of the crucial steps for survival of the business. An introductory letter serves as a means to reach out to potential targets, and create awareness about the organization as well as the promotional strategies and offers. Similarly, it also aids organizations to inform the existing customers about new products or services.

Ex.3. Complete the sentences in the following letter. Use the words below.

A free sample; announce; Brochure; enclosed; pleasure and pride; range of products; research and surveys; thankful; will contact you; would like.

October 26, 2012

Kelly Gonzales

2913 Oakwood Circle

Los Angeles, CA 90017

Dear Ms. Kelly,

It is with great … (1) that we would like to … (2) our new range of cautiously formulated foot care products.

After meticulous laboratory … (3), we have developed an array of products to cater to your foot care needs. This new … (4) includes scrubs for getting rid of the dead cells, as well as massage oils and foot creams enriched with vitamin E and shea butter. A brochure furnishing the details of each product has been … (5) with this letter.

Being an esteemed customer, we … (6) to offer you with a free pedicure as well as … (7) of each of the new products. Our representative … (8) to fix an appointment for the same.

We are … (9) for your continued patronage.

Sincerely,

(Signature) Julie Thomson

President - Marketing Department

Enclosure: … (10) for Foot Care products.

Ex.4. Put the parts of the letter (A-H) in the correct order (1-8).

John Doe

Enclosure

24

Dear Ms. Brown:

Ms. Anna Brown, Chair Department of Linguistics Right State University 1415 University Drive Felicity, OH 45435

Sincerely,

[Signature]

I want you to know you have an exceptional employee, Jane Doe, in your support division. Her calm, patient manner was a great help to me when my frustration was at an all-time high. Her knowledge of the software and her remarkable problem-solving abilities are rare indeed. If the quality of a firm's employees is an indication of future success, then Doe Corporation has a very bright future.

1600 Main Street

Springfield, Kansas 12345

(H) December 1, 2013

Ex.5. Write your own business introduction letter. Introducing a Person

If you are writing your business introduction letter to introduce a person who has recently joined your company, be sure to put it on company letterhead. You are making the introduction on behalf of your business, after all. Here's how to set it up:

[Date]

Mr./Ms./Dr. Recipient

Street Address, including Unit or Suite Number

City, State Zip Code

Dear Mr./Ms./Dr. Recipient

Re: Name of Person Being Introduced

I am writing to introduce you to [name of person], who joined/will be joining our company on [date]. He/she will be [provide some information about this person's title and function with your company.]

[In this part of the letter, you give more information about the person's duties. Tell the reader about his or her previous employment, and what this person will be doing for the reader and the reader's business. Use a paragraph or two to outline this information.]

[In this section provide the reader with information about the new person's educational background and credentials. This is your opportunity to indicate why the person is qualified to help the reader.]

25

[Wrap up the letter by telling the reader how to contact the new person or indicating that he or she will be looking after the reader's account from this point forward, as appropriate. You may also want to tell the reader that the new hire will be in touch with the reader shortly.]

Sincerely,

Your Name

Your Title