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The Language of Small Business Texts and Vocabulary Training (for students of Economics) Part 2. Учебное пособие

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Business plan

__________________________________________________________

3. Give the main competition and how your product compares

a_________________________________________________________

__________________________________________________________

b_________________________________________________________

__________________________________________________________

c_________________________________________________________

__________________________________________________________

d_________________________________________________________

__________________________________________________________

4.Are you currently developing any new products? Give details__

__________________________________________________________

5.Give details of any patents applied for ______________________

THE MARKET AND

YOUR SELLING PLANS

REMEMBER:

−another crucial section; if you can’t sell your product, you have no business, so be very clear about how you will sell it;

−demonstrate your thorough knowledge of your market.

1.What is your main market? Is it growing / static / declining? __

__________________________________________________________

2.Are there any other markets and what is their potential?_______

__________________________________________________________

161

The Language of Small Business

3.Can you identify any sectors within your main market? Give their characteristics _________________________________________

__________________________________________________________

4.Can your product / service be tailored to meet the demands of one or more sector? How have you (or will you) do this? ________

__________________________________________________________

5.Identify and describe your likeliest customers ________________

__________________________________________________________

6.For existing businesses, list your five biggest customers and what % of your sales they account for _________________________

__________________________________________________________

7.How many days’ credit do you offer?_________ Give amount of unpaid bills by your customers at your last year end______________ What is this as a % of your last year’s sales figure? _______________ Multiply ____________ % by 365 gives

___________________ days’ sales

8.Estimated sales for next six months_______________ The following six months _____________________ The following year

__________________________________

9.How do these forecasts compare to your last year’s sales figure?

__________________________________________________________

10.What firm orders do you already have for these periods? _____

11.List your main competitors and their market shares

162

	Business plan
a __________________________	_________________________%
b __________________________	_________________________%
c __________________________	_________________________%

12.How will you price your product? Explain how you will establish this ___________________________________________________

__________________________________________________________

13.How will your prices compare to your competitors? _________

14.How are you going to sell your product (eg mail shots, calling, agents, advertising)? ________________________________________

__________________________________________________________

OPERATIONAL

DETAILS

REMEMBER:

−explain why the location is right;

−show how you intend to cope with the operational side of growth and changes in your business.

1.Do you already have business premises or are you planning to buy / lease them in the near future? __________________________

2.Give details of business location and premises:

Address___________________________________________________

__________________________________________________________

Size ___________________ sq ft

Type of premises (eg office)__________________________________

__________________________________________________________

Location (eg High Street) ____________________________________

__________________________________________________________

3. How long and how well will premises meet business needs? ___

__________________________________________________________

163

The Language of Small Business

__________________________________________________________

4.For freehold premises? give value, amount and length of outstanding mortgage, monthly repayment and name of lender _____

__________________________________________________________

5.For leasehold premises, give how many years of lease left, amount and frequency of rent, date of next rent review _________

__________________________________________________________

6.Give details of main business equipment / machinery / vehicles

Item and purpose	Current value/current cost
Replacement date

____________________ ___________/_________

______________________

____________________ ___________/_________

______________________

____________________ ___________/_________

______________________

7. Give details of equipment/other items which you plan to ac-

quire or ix-nl in the next year
Item and purpose	Cost / Rental
___________________________

_____________________________________

___________________________

_____________________________________

___________________________

_____________________________________

8.Give main business suppliers and their credit terms

______________________________________ ________________days

9.Have you established other suppliers for emergencies? How many, and who are they? ____________________________________

__________________________________________________________

164

Business plan

FINANCIAL

ANALYSIS I PROSPECTS

REMEMBER:

−attach completed cash flow and profit and loss forecasts;

−work out your break-even point by using «Staying

afloat»;

1.What is the break-even point of your business?

Overheads £ _____________________ x 100 = break-even sales of £_________

Gross profit margin _____________________ %

2.Give amount of stock at end of last accounting year £ _________

Divide by last year’s sales figure of

£ ____________________________ Gives____________________ __

days of stock held in business

3.Give amount of overdraft/funds needed as shown in cash flow forecast ___________________________________________________

4.What security can you offer to support loan/overdraft (eg house, shares, other

property? _________________________________________________

__________________________________________________________

5.When will loan / overdraft be repaid? ______________________

__________________________________________________________

6.What funds have you and other proprietors put in business already? Give amount, dates and names ________________________

__________________________________________________________

7.If company, give existing shareholdings (name and %) ________

__________________________________________________________

165

The Language of Small Business

__________________________________________________________

8.If partnership, give name and % split _______________________

__________________________________________________________

9.What other funds do you have available? ____________________

__________________________________________________________

10.Do you know of any other sources of funds open to your business? State who, how much and when available ________________

__________________________________________________________

11.What are your contingency plans if sales turn out to be lower than forecast or costs higher? ________________________________

__________________________________________________________

12.Give short-term objectives for the business__________________

__________________________________________________________

13.Give long-term objectives for the business __________________

__________________________________________________________

166

Общая риторика

320

Учебное издание

Ирина Николаевна Достовалова

THE LANGUAGE OF SMALL BUSINESS

Texts and Vocabulary Training (for students of Economics)

Part II

Ответственный за выпуск А.И.Комаров В авторской редакции Компьютерная верстка Т.Ю. Кочерова

Подписано в печать 10.05.08. Формат 60 84 1/16. Бумага офсетная. Печать офсетная.

Печ. л. 10,5. Тираж 50 экз.

Издательский центр Евразийского открытого института 119501, г. Москва, ул. Нежинская, д. 13.

Тел.: (495) 442-23-92

Отпечатано в типографии: ООО "Компания "Панда" 109052, г. Москва, ул. Нижегородская, д. 50

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