Professional English for economists. Учебное пособие

a form of business organization - форма организации бизнеса; an industrial enterprise - промышленное предприятие;

a joint-stock company - акционерное общество; legislation – законодательство;

limited liability - ограниченная ответственность; financial liability - финансовая ответственность; jurisdiction - юрисдикция; орган власти;

a company limited by guarantee - компания с ограниченной ответственностью; a company limited by shares - компания с ограниченным уставным капиталом;

a company limited by guarantee with a share capital - компания с ограниченной ответственностью с уставным капиталом;

a limited-liability company - общество с ограниченной ответственностью;

an unlimited company with or without a share capital - компания с неограниченной ответственностью или без акционерного капитала.

5.7 Discussion

5.7.1 Discuss the advantages and disadvantages of working for different types of companies. Work in groups. Use such conversational phrases as:

As far as I’m concerned.

I believe that…

I’d like to point out that…

If you ask me,…

Personally I think…

Do you mean to tell me that…?

Are you seriously suggesting that…?

However,…

On the other hand,…

On the contrary…

That’s not (entirely) true.

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I hate to disagree with you, but…

All right, but don’t you think…?

That’s not the same thing at all.

Well? What do you think?

What’s your view on the matter?

How do you see it?

Let’s have your opinion.

5.7.2 Make a presentation of a company (an imaginary, or a real one). You may use the information given here:

www.intel.com;

www.ford.com;

www.travel.com.

Your presentation should include:

1)Company name, type, location;

2)Company history;

3)Description of product.

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6 Unit 6 Company structure

6.1 Speaking drills

6.1.1 Answer the following questions:

а) What things are important for a good functioning of a company?

б) Who are the main people in any company?

в) What position would you like to occupy in a company?

6.1.2 Range the following positions, beginning with the most influential one. Say why you think so:

-General Manager;

-Finance Manager;

-Chief Executive Official;

-GM’s Secretary;

-Human Resources Director;

-Sales Manager;

-Marketing Manager.

6.2 Useful words and phrases

6.2.1 Words and phrases

Technical and Quality Manager - менеджер по качеству и техническим характеристикам;

equipment – оборудование;

subsidiary - дочернее предприятие (филиал, подразделение); leading supplier - ведущий поставщик;

sales and service offices - офисы продаж и обслуживания;

CEO (Chief Executive Official) - главное исполнительное лицо (генеральный директор);

General Manager - генеральный менеджер;

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immediate superior - непосредственный руководитель; Human Resources Director - директор по кадрам; Purchasing and Planning - закупка и планирование;

to be responsible for - быть ответственным за; to be in charge of - быть ответственным за;

to meet customer demands - соответствовать нуждам (требованиям)

потребителя.

6.3 Vocabulary skills

6.3.1Circle the word that does not belong in each horizontal group

1)firm, company, society, subsidiary;

2)salary, manager, engineer, employee;

3)finance, product, planning, marketing;

4)ship, assemble, customer, purchase;

5)plant, facility, patent, factory.

6.3.2Match the following definitions to the groups of three words that you identified above:

а) manufacturing sites___;

б) stages in the manufacturing process___;

в) people who work in a company___;

г) types of business organisation___;

д) different departments in a company___;

6.3.3 Match each of the words that you circled with the following definitions:

1)___________________ payment for work, usually monthly;

2)___________________ an item that has been made;

3)___________________ an organisation or club with members who share similar

interests;

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4)___________________ a document that gives the exclusive right to make or sell a new product;

5)___________________ a person who buys goods or services.

6.4 Reading skills

6.4.1 MTS Systems Corporation

My name's Bernard Levesque and I'm the Technical and Quality Manager at MTS in Paris and work within the MTD -the Materials Testing Division, which makes equipment used by industrial firms to test the strength and durability of materials like plastics, metals and so forth. We're a subsidiary of MTS Systems Corporation, an American firm based in Minneapolis. MTS employs roughly 2,200 people worldwide and is a leading supplier of mechanical testing and simulation equipment. Our major development and manufacturing operations are located in the US, France and Germany, and we have sales and service offices around the world.

Before I describe the organisation of my department, I'll outline the structure from the top, starting with Werner Ongyert, our CEO, who oversees all aspects of our activities here. Just below him is the General Manager, Jacques Mordelet, who is my immediate superior. Then there's Sylviane Villaret, the Human Resources Director, and Genevieve Cornetti, the GM's Secretary, who also report directly to him. We have a management team that includes myself, Dominique Fauheux, the Sales Manager, Jean-Francois Reinauld, the Finance Manager, and of course, Jacques Mordelet, who is also the Marketing Manager. There are also two new departments - Customer Service and NVD, the Noise and Vibration Division - headed by Louis Regnier and Patrick Dhommee respectively.

Now, getting back to the way my department is organised, I'm responsible for operations, so I'm in charge of Purchasing and Planning, R&D and Quality. The Purchasing and Planning Department schedules production based on orders provided by the sales team and forecasts from the Marketing Department. In R&D, there are three sub-departments - Mechanical Engineering, Electronics, and Software Engineering - which are involved in

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developing new products and modifying existing products to meet customer demands. They receive technical specifications from the Marketing Department and provide drawings, a parts list and assembly instructions. Nathalie Launay works closely with me on Quality - an area that takes up nearly a third of my time. And finally there's the head of Shipping, as well as the person in charge of Assembly, who also report to me.

6.4.2 Read the first paragraph about the MTS Systems Corporation and complete the following fact file:

Headquarters in_________________________;

Specialises in ___________________________;

Factories located in________________________________;

No. of employees________________________.

6.4.3 Read the text again and complete the organization chart (picture 3)

Picture 3 - The organization chart

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motivating workers, and increasing employee productivity. Thanks to the success of an initial pilot, this year, this year Hewlett-Packard ____________________ (make) CareerSteps available to 125,000 of their employees around the world. As the Product Marketing Manager, I ________________ (coordinate) the planning and _________________

(manage) the business and marketing efforts for the product. An important aspect of my job

_______________ (involve) making sure the product ___________________ (meet) the marketing requirements once it is completed. At the moment, I _____________

(contact) potential clients and ___________________ (work) on the marketing requirements for the next version of our product. On Tuesday, we ________________

(present) the innovative features of the new version of CareerSteps to our main customers.

6.6 Rendering

6.6.1 Render the text from English into Russian using the dictionary. Pay attention to the meaning of the underlined words and phrases

Business Plans: Company Structure

One of the best ways to demonstrate your company’s structure is by selecting a business structure, and creating an organization chart to accompany it. The chart should be accompanied with a narrative describing the chart’s structure, the responsibility of each person, and their qualifications.

Businesses are usually structured on one of three basic business structures: Sole Proprietorship, Partnership or a Corporation.

A sole proprietorship is an unincorporated business owned only by one person. It is the most simple and basic form of business organization. Without you, the owner, the business wouldn’t exist. As the sole business owner, you take on all the responsibility, the liabilities and the risks. Of course, you also completely benefit from the profits.

A partnership is a business established by two or more people. Each person contributes something to the business – whether it is money, labor, skill, or property. In turn, the partners share the profits along the lines of the investment input.

Corporations are businesses where the shareholders transfer money and/or property for the company’s capital stock. Profits of the corporation are distributed according to

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investment in the capital stock. A corporation can take some of the same deductions as a sole proprietorship, and also offers special tax deductions that make corporations attractive.

Usually you define your business structure in the executive summary. Your organizational summary includes an organizational chart. You’ll show each person in the organization, the reporting structure of each person in the company. In the narrative you detail the responsibilities of each person. You should include:

names of the owners;

percentage of ownership;

extent of involvement in the company.

If any of these individuals are involved in the management of the company, also include their resumes that list:

Company responsibilities;

Education;

Experience and skills;

Qualified achievements;

Prior employment;

Compensation.

List all the other employees of the company, the positions they hold and their responsibility.

If you have multiple locations, show the structure. Where is the corporate office located? Are there satellite locations, do you plan to expand within the city, state, nation or internationally?

The business structure section of the business plan gives basic information about your company and the management staff. It’s an essential part of the plan, because it shows the care and thought you have put into your business and how it is structured.

6.6.2 Retell the text in English using the underlined words and phrases in your speech

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business structure – деловая структура (деловое подразделение);

Sole Proprietorship – частное предпринимательство (единоличное предприятие);

owner – владелец;

benefit - получать прибыль; profit – доход;

to establish - учредить, образовывать, основывать; capital stock - акционерный капитал;

to distribute – распределять;

special tax deductions - специальные налоговые вычеты (отчисления); company responsibilities - обязанности в компании;

experience and skills - опыт и знания;

qualified achievements - профессиональные достижения; prior employment - предыдущее место работы;

to expand - расширять (ся);

essential part - важная (значимая) часть.

6.7 Discussion

6.7.1 Discuss with your group the advantages and disadvantages of the advice given in the business plan. Can you add anything to this plan? Think about the financial part of your business plan. Use such conversational phrases as

I’d like to add that …;

In my opinion, it would be better to …;

As far as this business plan is concerned …;

I may be mistaken, but …;

To tell the truth …;

I don’t really approve …;

In fact … .

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