Access to the World of Business and Professional Communication. Study Guide for Blended Learning. Step I (Modules I and II). Учебное пособие

Раздел 1. Языковая cистема / Section 1. Language system

crime n. crime

to commit a crime criminal

criminal law criminal court

to investigate the crime to be at the crime scene

to carry out / commit / report crime to accuse smb of smth

accusation accused

evidence n.

to collect the evidence to listen to the evidence

to come forward with evidence prison n.

to send to prison

put smb. in / throw smb. into prison to go to prison

witness n.

to interview any witnesses to appeal for witness

to trace any witnesses to arrest smb

to question smb at the police

to question a number of people about the crime court n.

to appear in court prison

to punish punishment death penalty to pay a fine evidence

to find smb innocent / guilty to imprison

judge jury

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МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

7.1.Consult a dictionary for the meaning and pronunciation of the words given above.

7.2.Fill in the blanks using a word from the list.

low-income poverty trade unions divorce rate discrimination labour

1.It is very difficult to fight gender … in business.

2.… is one of the greatest evils of modern civilization.

3.Child … below a certain age is not allowed by law in most countries.

4.The government has worked out effective measures to support … families.

5.… play a very important role as intermediaries between employers and employees.

6.In most developed countries the trend towards the rise of … is moderately increasing.

7.3. Fill in the blanks using a word from the list.

1.Many crimes are never reported to the ….

2.No weapon was found at the scene of the ….

3.She was the only … to identify Peters as the attacker.

4.A dangerous criminal has escaped from a high-security ….

5.She admitted giving false … to the court.

6.Judges interpret this … in different ways.

7.4. Match the words (1–6) to their definitions (A–F).

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Раздел 1. Языковая cистема / Section 1. Language system

7.5. Fill in the gaps in the text below by choosing one variant (А, В or С).

The Purpose of Punishment

Criminal law is categorized as a part of public law — the law regulating the relations between citizens and the state. In many legal systems it is an important principle that a person cannot be considered (1) … of a crime until the state proves he committed it. The suspect can help himself if he can show (2) … of his innocence. The state must prove his guilt before putting him into (3) …. It is very necessary to interview some (4) … before finding a person guilty.

What is the (5) … of punishment? The purpose is obviously to help the offender to return to normal life as a useful member of the (6) …. Punishment can also warn other people of what will happen if they are tempted to break the (7) …. In other words, don’t we feel that a (8) … should suffer for his misdeeds? Some believe that we should make the punishment fit the (9) …. On the other hand we should show a more humane attitude to (10) …. We should understand why a person committed a crime and how society has failed to enable him to live a respectable life.

7.6.What is meant by social welfare? How does it protect the citizens of the country?

7.7.What is the most reliable legal unit to keep law and order in a country? Can a country do without it? Why? / Why not?

7.8.Describe a situation from your life experience in which you had to deal with the police.

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МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

7.9.Why do some people violate the law? What do you think of that?

7.10.Have you ever been a witness to a crime? When did it happen? What did you have to do in this situation?

8. Economy and business

economy n.

economic (development, situation) economics

capital n. asset(s) n. liabilities n. to invest

investment profit n. share n.

shareholder industry n. business n. enterprise n.

company n., (syn.) firm to manage

management manager managerial

finance

to be financed by

to produce, (syn.) to manufacture producer, (syn.) manufacturer production, (syn.) manufacture productivity

product goods

finished goods, industrial goods, consumer goods, household goods commodity

market n.

market demand market segmentation

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Раздел 1. Языковая cистема / Section 1. Language system

market niche marketing

to consume

consumer, (syn.) end user cost n., costs

price n. services n.

to offer services to advertise

advertising

advertisement (ad, advert) commercial n.

to compete competition competitive competitor

distribution n. wholesaling n. retailing n.

to export

export, exports to import

import, imports

income n., earnings, revenue profit n.

turnover n. tax n.

state / local / (in)direct taxes

income tax, sales tax, value-added tax (VAT) taxation

8.1.Consult a dictionary for the meaning and pronunciation of the words given above.

8.2.Fill in the blanks using a word from the list.

1. The wholesaler acts as an intermediary between the … and the retailer.

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МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

2.In soft drinks our market … remains stable at 5 %.

3.The way a company … its products might attract criticism.

4.Every government requires detailed information on the company’s performance and collects ….

5.Our enterprise needs to … at home and abroad.

8.3. Match the words (1–6) to their definitions (A–F).

8.4. Fill in the gaps in the text below by choosing one variant (А, В or С).

What is Experiential Marketing?

When it comes to experiential marketing there can be a lot of confusion. Experiential Marketing is more than simply “event marketing”, which it can often be (1) … with. Rather, experiential marketing is a way to engage your (2) … with your product, allowing them to “experience” your product, utilizing as many senses as possible. In this day and age, consumers are skeptical of the “traditional advertising” methods such as (3) … and TV. They prefer to experience the (4) … or service firsthand in the context of

how they would use the product in their everyday lives.

Experiential (5) … is about interacting your brand with your consumer, allowing your brand to come alive for them. This creates a fresh (6) … between brand and consumer, in their personal world. These connections should be formed by (7) … that are personally relevant to the consumer. This is the sort of connection that will lead to increased (8) … and brand loyalty — this is the heart of experiential marketing.

Once a consumer truly experiences your product or (9) …, he is able to see directly how it can fit into their lives. They are not only more likely to (10) … the product. They are also able to clearly articulate what is better about your product.

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Раздел 1. Языковая cистема / Section 1. Language system

8.5.What business would you like to set up in your native town?

8.6.Try to describe steps you need to take to start a family business.

8.7.What is it necessary to do to make one’s business profitable?

8.8.What is the meaning of the word “marketing”? What is the role of marketing in business?

8.9.Why is it important for a business to meet customer needs?

8.10.What is the difference between cost and price? What are the rules of setting prices?

8.11.What is the advantage of buying and selling goods in large quantities?

8.12.How is it possible to sell goods and services?

8.13.What is the difference between wholesale trade and a retailing?

Грамматика / Grammar

Цель: Знание грамматической структуры английского языка

всовокупности морфологических и синтаксических особенностей

ивладение грамматическими нормами и правилами, необходимыми для осуществления устной и письменной коммуникации в ситуациях повседневного, делового и профессионального общения.

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МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

Навык 1. Навык использования совокупности морфологических знаний и особенностей английского языка при осуществлении устной

иписьменной коммуникации в ситуациях повседневного, делового

ипрофессионального общения.

Навык 2. Навык использования совокупности синтаксических знаний и особенностей английского языка при осуществлении устной

иписьменной коммуникации в ситуациях повседневного, делового

ипрофессионального общения.

Навык 3. Навык использования грамматических справочников, словарей и учебных пособий по грамматике для самостоятельного совершенствования грамматических знаний и навыков.

Тематика:

Человек и общество (политическая система и средства массовой информации, правовые и социальные аспекты, экономическое развитие и бизнес).

Грамматическая тематика:

–страдательный залог;

–прямая и косвенная речь. Согласование времен;

–модальные глаголы и их эквиваленты;

–предлоги и союзы.

6. Passive voice (to be + Participle II)

Active Voice: Subject — Predicate — Object eg. I send emails to my partners

very often.

Passive Voice: Subject — Predicate — Object eg. Emails to my partners are sent (by me) very often.

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Раздел 1. Языковая cистема / Section 1. Language system

Окончание таблицы

Practice

6.1. Put the verb in brackets in the necessary form.

The College 1 … officially … (open) last week. The college campus 2 … (build) around a main square. This is the heart of the college as all the paths and walkways lead out from this point. Car parking 3 … (limit) and, in fact, students 4 … (not encourage) to come in a car as the college 5 … (serve) by a new bus service. The college 6 … (situate) outside the city that’s why it is necessary to include major facilities like banks, shops and post office.

6.2. Insert the verb in the right form.

1.These reports … (to plan) to be finished.

2.We … regularly … (to assist) by several regulatory agencies.

3.The charity fund … (to suppose) to raise three million dollars.

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МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

4. In this business school, the competition among the students … (to consider) to be severe.

6.3. Put the sentences in Passive voice according to the example.

Eg. Shakespeare wrote “Romeo and Juliet”. — “Romeo and Juliet” was written by Shakespeare.

1.Popov invented radio in Russia.

2.Every four years people elect a new president in the USA.

3.The police caught a bank robber last night.

4.Sorry, we don’t allow dogs in our safari park.

5.The postman will leave my letter by the door.

6.My mum has made a delicious cherry pie for dinner.

7.George hasn’t repaired my clock yet.

8.Wait a little, my neighbour is telling an interesting story.

9.My son can write some more articles about football.

10.You must clean your bedroom before going to bed.

7. Direct and Indirect Speech. Sequence of tenses

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