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232

Roger Feltman and Andrew Elliot

 

 

These issues notwithstanding, the use of a spectrophotometer (or similar method for equating color values using spectral data) is called for in experiments using color as an independent variable. This is particularly the case when printed color is used in experiments. For color presented on a computer monitor, two other techniques are available that provide rigorous color control.

One of these techniques is called heterochromatic flicker photometry (HFP: Jordan, Sherman, & Tonkin, 2007; Wagner & Boynton, 1972). Predominantly used in the field of brain imaging and neuropsychology, it has proven to be effective in equating the luminance of colors as observed by individual participants (Wagner et al., 1972). Typically, a target color is presented on a background of a different color or a baseline color (e.g. white). The target color is flashed very quickly (e.g. 12Hz or 20Hz; Jordan et al., 2007) while the background color remains constant. Participants are asked to adjust the luminance of the target color until the appearance of a flicker stops. This is the point at which the two colors are said to equiluminant (Jordan et al., 2007). Saturation is not controlled for in HFP, and thus a spectrophotometer would need to be used to ensure that each color selected has matching saturation values.

Similar to HFP is a method for equating the luminance of colors known as the minimally distinct border technique (MDB: Lindsey & Teller, 1989). In this technique, color consistency is obtained by presenting two colors adjacent to each other and asking the participant to adjust the brightness of one of them until the border between the two becomes as indistinct as possible. It has been suggested that the MDB method of equating color properties is superior to HFP, because it is able to equate for saturation as well as lightness (Wagner et al., 1972).

Thus, when color stimuli are presented on a computer display, it appears that MDB provides a way of controlling color properties that is as good as that provided by use of a spectrophotometer. Indeed, given that there are individuals differences in color perception (Webster, Miyahara, Malkoc, & Raker, 2000a; 2000b) the MDB approach might be seen as somewhat superior to using a spectrophotometer. However, the MDB approach can only be used in experiments in which color is an explicit aspect of the study; when the subtle or implicit use of color is under investigation, MDB is not a viable option. In addition, using a spectrophotometer is clearly the only rigorous way to control color properties with printed color.

Perhaps in the future, ensuring that two or more colors have the same lightness and saturation will be as easy as clicking on a color in a computer program or programming a printer to produce equiluminant and equally saturated colors. Unfortunately, technology has not yet advanced to this level of sophistication and, as such, it is imperative that researchers exert the necessary effort to establish proper color control using a spectrophotometer or MDB. Failure to do so will continue to hamstring a literature on color and psychology that remains at a nascent level of development.

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