Деловое администрирование (на английском языке)

give authority

hire a person

reward (v), pay (v) for work

get (v), gain (v)

threat (n)

IX. Find a word or a phrase for the definition.

1.a professional person who works for many different companies

2.if a company outsources its work, it employs another company to do it, f.e. design work, audit etc.

3.an amount of money and other advantages such as advice on finding a new job, that are offered to an employee when a company tells him to leave. They are often offered when companies are restructuring or reorganizing, when a worker loses his job through no fault of his own

4.a meeting between an employee and a manager to discuss the quality of the employee’s work

5.to tell smb bad news

6.to be removed from the work because he (she) has done smth wrong

7.to give a person or an organization the power or the legal right to do smth

8.the idea that employees should be ready to change jobs more often, be prepared to work part-time

9.you lose your job because your employer no longer has a job for you

10.to give smb smth such as money because he (she) has done smth good or helpful

11.a company reduces the number of employees and levels of management in order to save money or increase profits

12.a company reduces the number of management levels it has

13.a company using the most effective methods and techniques to produce goods

14.a company does not change, everything is fixed

X. Match the words to their definitions.

A.

Advertising

I. Match a word/word combination to its definition.

II. Match a word to its synonym.

III. Fill in the gaps with the given words. Supply the necessary form of the words.

advertising practices, reputation, to double, target audience, to persuade, advertising methods, to capture, to face, potential customer, endorsement, on behalf of, to promote, market share, free samples, to present, to be aimed, to impress, to use, to compete against, to improve, advertising campaign, outdoor advertising, point of sale

1.In order … our sales we decided to use some modern … such as …, … and of course, … .

2.Advertising is one of many ways in which manufacturers … customers to buy their products.

3.Good morning everyone, … myself and “Focus” I’d like … our new … to you.

4.“Focus” has a … for being successful in the advertising business.

5.… customers by our ads means … their imagination.

6.A lot of people consider such …. as … alcohol, … nudity impossible to apply.

7.I must admit that we … the problem of … “Tulvis” for … .

8.… is cheaper than using TV.

9.My congratulations! The recent data show that we … our … in recent years.

10.The advertising campaign … making the … remember our brand.

IV. Supply the right preposition.

1.To make our product attractive … the target audience, we addressed to Focus, a large advertising agency that has a reputation … creating effective campaigns.

2.We are competing … some well-known agencies … a number of contracts.

3.Our campaign is aimed … high-income executives.

4.After we had placed an ad on TV, the increase in our sales accounted … 15%.

5.Though not everyone approves using children in advertising, two lovely kids are involved … our advertising campaign.

6.… behalf … myself and Focus, I’d like to present a new campaign … you.

V. Use the word “advertise” to form a word that fits the gap in the sentences below.

1.If you want to attract more customers, try _______ in the local paper.

2.To choose the best _______ medium an _______ should consider the budget and the product to be _______.

3.I have found a leaflet _______ a fishing competition on my table.

4.Nowadays we are bombarded with _______. Unfortunately not all of them are creative and of high quality.

5.There is an opinion that people remember _______ but not _______ goods and services.

VI. Supply the right article.

!We use a/an to say what a person’s job is, was or will be. However, when we give a person’s job title, or their unique position, we use the or zero article.

She was a company director when she retired.

She has been appointed (the) head of the company.

After the position of, the post of, the role of we use zero article before a job title. Dr Simon has taken on the position of Head of Department.

Bob Collins: a profile

Bob Collins has recently become (1) _____ minister in the new government, being appointed (2) _____ Minister for Industry. Mr Collins has had a varied career. He was (3) _____ professional footballer in the 1960s, some people considering him to be (4) _____ most skillful player of his generation. After a serious injury, he became (5) _____ manager of (6) _____ oldest pub in (7) _____

Edinburgh. Five years later, he was offered the position of (8) _____ executive director of Arcon, one of (9) _____ biggest supermarket chains in the country. He became (10) _____ Member of Parliament in 1990.

***

1._____ Swiss Alps are a good place to go to if you like skiing.

2.Whenever _____ Greens come to London they stay at _____ Hilton Hotel.

3._____ Chicago River flows south towards _____ Gulf of _____ Mexico.

4.We get tea mostly from _____ China and _____ India.

5.You can find a beautiful collection of Modern Art in _____ Tate Gallery.

6.Where are _____ British Isles situated?

7.Tourists coming to London often do shopping in _____ Oxford Street.

8.The pupil showed _____ Europe, _____ Asia, _____ North and _____ South America, _____ Africa on the map but he completely forgot about _____

Australia.

9.There is _____ good film at _____ Regal Cinema this week.

10.“I know there are _____ British bases in _____ Cyprus,” he said.

VII. Put the question to the sentence.

1.Advertising can be defined as commercial messages to the public designed to inform potential and established customers and to encourage sales for the advertiser. (to the subject)

2.Products that are not normally considered impulse items are often sold through an effective display in the windows or on the sales floor. (special question)

3.Satisfied, happy customers are the best form of advertising and promotion. (general question)

4.There can be no profit in the absence of sales. (tag-question)

5.Efforts to keep present customers happy and to constantly attract new ones are essential to continued profits and growth. (alternative question)

6.Many customers want special services and seek out firms that supply them. (indirect question)

VIII. Supply the right tense form.

1.By this time next year the advertising campaign (to finish).

2.We (to deal) with this advertising agency since 2003.

3.When I (to come) back, they probably (to discuss) the main ideas of the advertising campaign.

4.All last week he (to prepare) for the launch of our new product.

5.I only (to succeed) in solving the problem after I (to work) on it for several hours.

6.Come to my office as soon as you (to return).

7.He reminded me that we (to work) together on the concepts of the campaign.

8.He (not to see) me as he (to negotiate) the terms of contract with a new client when I (to enter) his office.

9.I (not to talk) to him yet, but I (to look) through his proposals.

10.You look completely exhausted. What you (to do)?

IX. Translate the sentences into English using the vocabulary from units 1 - 4.

1.Я считаю, что негативное отношение к рекламе обусловлено ее плохим качеством, так как информативная, умная и смешная реклама нравится всем.

2.Многие специалисты полагают, что глобализация будет набирать ход.

3.Чтобы добиться приверженности брэнду, необходимо приложить усилия и набраться терпения.

4.Компаниям приходится действовать жестко и решительно, чтобы выявить случаи злоупотребления авторскими правами.

5.Эта кампания направлена на выяснение предпочтений наших клиентов.

6.Расширение линейки брэнда не всегда является прибыльным для компании.

7.Одним из недостатков глобализации является утечка капитала.

8.Во времена глобализации бизнесмены выбирают путешествие самолетом, так как это самый быстрый способ добраться в отдаленные уголки мира.

9.В нашей стране реклама, действующая на подсознание, незаконна.

10.Путешествуя самолетом, пассажиры подвержены стрессу, так как они не чувствуют себя в безопасности.

11.Существует точка зрения, что люди запоминают рекламное объявление, а не сами товары и услуги.

12.«Пираты» не обращают внимания на лицензионные права и продают поддельные товары по всему миру.

13.Многие родители против рекламы, так как она оказывает плохое влияние на детей.

14.Существуют разнообразные способы привлечь внимание потребителей к рекламируемым товарам: мелодия, юмор, обнаженное тело, животные, дети.

15.Это неправда, что реклама поднимает цены на товары и услуги.

Globalisation

I. Give the words according to the definition. The first letter of each word is given.

1.the act of acquiring or gaining possession – A…….

2.produced in, or involving one’s own country or a specific country – D…….

3.mutual concessions, shared benefits, and cooperation – G…….

4.to speak more loudly – S…….

5.lacking sincerity; hypocritical – I…….

6.the stock of fixed capital equipment in a country, including factories, roads, schools, etc., considered as a determinant of economic growth – I…….

7.a foreign country or foreign countries collectively – O…….

8.to keep a telephone line open – H…….

9.a company with at least half of its capital stock owned by another company –

S…….

10.not worried; untroubled – U…….

II. Choose the proper word from the list bellow to complete the sentences. When necessary put the words into the right form.

competition, pace, infrastructure, welfare, flight of capital, disadvantages, profits, employment, increase, give-and-take, takeover, to confirm, to be underpaid, to complain about, to lose, to meet

1.Due to a large ... in our international ... our net earnings increased as well.

2.The government isn't able to control their own … system.

3.We see a … from the West.

4.I think all these good points are outweighed by a large number of …

5.Nowadays this process gathers …

6.Basic facilities and services of a country are its …

7.There should be … between two partners if they want to get profit from their cooperation.

8.The company could become a … if it didn’t sort out its problems soon.

9.I would like to … our order No. BL137.

10.Factory workers … their wages.

11.The managers are demotivated, because they … .

12.Unfortunately, the company cannot … the customers’ requirements.

13.This morning I … my temper while talking to my boss.

14.Some people think globalisation could lead to big … problems in the West.

15.The evident advantage of globalisation is that it increases … among companies.

III. Match the columns to make word combinations and make up your own sentences with the expressions.

IV. Complete the sentences with the correct comparative or superlative forms of the adjectives in brackets.

1.This year the company is working (good) than last year.

2.Model C 45 is (expensive) among our other models.

3.We hope this product will be as (successful) as the previous ones.

4.It was (bad) negotiations in my life. I have never met such unhelpful people.

5.This advertisement is (funny) than that suggested by our CEO. V. Supply the right prepositions.

1.It took a long time but eventually I got ... to him.

2.Competition ... these two companies has increased employment.

3.I can't talk now. Will you call me ... later?

4.Their prices are much lower in comparison ... ours.

5.I see the problem, as I am ... business.

6.Are you for or ... globalisation?

7.I don't remember his phone number, may I look ... in the directory?

8.What makes you angry … the phone?

9.If you are short … capital you can appeal … your friends.

10.McDonald’s compete successfully … domestic companies.

11.The company could become a bankrupt if its subsidiaries are not responding quickly … customers’ needs.

12.The goods are targeted … young customers.

13.Inflation is having a bad effect … the economy.

14.I’m looking forward … receiving my order from you … 7 November.

15.We can offer you a discount … 5% … orders over $ 2.000.

16.We require payment … bank transfer.

17.Our company prefers payment … letter … credit … sight.

18.Sorry, but design JC is … … stock because … great demand and will not be … stock until 1 June.

19.Let’s end … optimistic note.

20.Payment must be made … US dollars.

21.We’ll have to work hard to come … … our competitors.

VI. Form the right part of speech from the words “specialize”, “import”, “produce”.

specialize

1.Generally a nation that ... in certain production can increase output.

2.Research and development is a ... area of marketing.

3.America's ... in agriculture has made it a leading producer of grain.

import

1.The United States … coffee.

2.… goods are sometimes subject to a special tax.

3.The continued American dependence on the ... of oil is a controversial issue.

produce

1.The ... of steel is an important industry in a developed economy.

2.Managers try to motivate employees to be efficient and …

3.France ... excellent wines.

VII. Paraphrase the sentences using the given words.

transaction, global, domestic, venture, output, lack, resource, issues

1.The production of the factory increased when new equipment was acquired

2.Many small businesses focus only on the home market.

3.She has changed her mind on many subjects, including higher education.

4.Coal is a valuable asset.

5.Nations that are without technological resources cannot produce their own computer systems.

6.International trade has affected worldwide conditions in numerous ways.

7.American Aviation entered a joint enterprise with GE to rebuild the Lockheed plant.

8.Corning and Vitro S.A. of Mexico completed a $ 300 million business deal to combine their business.

VIII. Match the words to their synonyms

IX. Put appropriate phrasal verbs used for telephoning.

1.answer –

2.wait –

3.talk louder –

4.telephone again –

5.replace the receiver –

6.make contact –

7.contact again later –

8.connect –

9.break contact –

10.find –

X. Complete the phrases in these telephone conversations.

1.A: Hello?

B:Could I speak to Alex?

A:Sorry, there’s no Alex living here. I think you’ve got ……… .

2.A: Hello?

B:Hello. Could I speak to Mrs Peterson, please?

A:I’m afraid ……… at the moment, and she won’t ……… until much later this afternoon. Would you like to ………?

B:Yes, could you tell her that Sandra rang, and that I’ll ……… this evening at home.

3.A: Good morning. The Sheraton Hotel. How may I help you?

B:Yes, I’d like to speak to the manager.

A:Who’s calling, please?

B:My name is Errington – James Errington.

A:Right, Mr Errington, if you could hold the line, I’ll see if he’s busy. Uh Mr Ratcliffe can speak to you now Mr Errington. I’ll just ……… through.

XI. Match the words to their definitions.