Деловое администрирование (на английском языке)

"force" - do smth by force or as if by force; compel;

"make" - to cause or force (followed by an infinitive without "to").

1.They … the confession from him.

2.The robbers … the cashier lie on the floor and took the money.

3.They … me repeat the story again.

4.He would have never done it, but he was … to do it.

c)leave— graduate

"leave" - graduate (school);

"graduate (from)" - to get a degree or diploma, to complete a course of study at a college/university.

1.He ... from Columbia University last summer.

2.She ... school 2 months ago and couldn't find a job.

3.What University did you ... from?

5. Fill in prepositions where necessary.

1) After leaving school a young person faces....a very difficult problem –

about this problem ... with the family. 4) One has to take special courses to qualify

... the job. 5) There is a special advisory service which counsels.... people who are looking.... work. 6) There are nonprofit agencies that deal.... nonskilled positions.

application forms, etc. 11) He made an appointment with the career officer 11

minutes late and created a negative impression.... the employer. 15) American business people schedule their day hour.... hour. 16) On the wall he saw a notice "The agency works .... appointment only". 17) He didn't know how to fill.... the application form. 18) It turned out that he travelled to the agency.... nothing as he didn't make an appointment.... advance. 19) Appointment is a necessary courtesy, you can't just drop … .

Ex.6. Translate the following sentences

1) Когда я вошла в офис агентства, секретарь, встречающий посетителей, спросил меня, назначена ли у меня встреча. 2) У меня назначена встреча с Мисс Харрис на 10:15. 3) Я проходил мимо вашего агентства и решил зайти и поговорить с одним из ваших сотрудников. 4) Он не пришел в назначенное время на встречу с Мистером Брауном, это, конечно, произвело крайне отрицательное впечатление. 5) Анкета для поступления на работу заполняется печатными буквами. 6) Вам придется начать работу с самой маленькой должности, чтобы приобрести необходимый опыт. 7) Вы должны пойти на курсы, чтобы приобрести знания, необходимые для этой работы. 8) Агентство поможет вам подобрать работу согласно вашей квалификации. 9)

Агентство "Manpower" специализируется именно в этой области. 10) Ему предложили две разные должности, но он не мог решить, какую выбрать.

7. Which statement is a good example of the meaning of the italicized word?

1.He thought that his friend was exaggerating.

a.He was shouting to make his point understood.

b.He made it seem much more important than it really was.

2.One day he went to an employment office.

a.office where he worked

b.organization that helps people to find an occupation.

3.The employment office places people according to their qualifications.

a.the office which helps people to find a place to live.

b.the office which advises people on the job and interview technique.

4.He thought he was imposing on his brother and sister-in-law.

a.He made things very difficult for his brother.

b.He made his brother work hard.

5.He couldn't afford his own apartment.

a.he couldn't live alone.

b.he didn't have enough money to pay the rent

6.One should have definite qualifications for the job.

a.education and work experience

b.definite personal features

8. Translate the following sentences.

1) Сейчас во многих странах много безработных. 2) Особенно много безработных среди молодых людей только что закончивших школу. 3) У них нет необходимого образования и опыта работы. 4) Часто, чтобы получить необходимую для работы квалификацию (образование и опыт работы), надо закончить специальные курсы. 5) Молодые люди в течение года получают пособие по безработице.

9. Fill in the right word from the word-column. Out of Work

10. Translate the following sentences.

1) Они ищут работу, обращаются в специальные агентства и просматривают объявления в газете в рубрике "Требуются". 2) Мэри хотела получить место секретаря в приемной, но на это место было 40 кандидатов. 3) Она не получила его, теперь она согласна на любую работу, т.к. ей надоело стоять в очереди за пособием каждую неделю. 4) Роджеру за 50. Он проработал в одной компании более 30 лет. 5) Из-за экономических трудностей в отрасли он попал под сокращение штатов. 6) Он опять начал искать работу, но т.к. ему уже за 50, он получил много отказов. 7) Все кандидаты были моложе его, хотя у них было меньше опыта. 8) Ему необходимо получить новую профессию, но никто не хочет обучать человека, который скоро должен уйти на пенсию.

11. You came to an employment agency and have to answer their questionnaire.

“PERSONNEl CORPS"”

Professional Recruitment & Selection

. 275-35-02 Fax 275-36-96

Questionnaire

12. What should you do to find a job? Find the logical sequence of the steps you should take.

—get an invitation for an interview

—make an appointment with an employment agency counselor

—read the classified ads

—think what kind of job you want

—analyze your skills, personality traits and accomplishments

—get ready for the interview

—find out what employment agency you can use

—find out as much as you can about the company

Текст №5

Recruitment presents crossborder challenge

For senior executives across modern Europe, it a challenge: attracting the best employees, whether to write software or to market pet food. Recruitment is one of the new corporate art from, yet another measure of a company competitiveness and management ability. Bruce Dorsking's specialty is global recruitment strategy. His New - York Citybased Dorsking Group has worked with companies in 40 countries over the past four years and helped an advertising agency TMP conduct acquisition of 24 recruitment advertising firms and Internet sites, many of them in Europe. It turner TMP into the largest recruitment communications firm in the world, with a market capitalization of $1 billion.

Speaking about the trends in European recruitment, Bruce Dorsking states, that there's consolidation in every industry and globalization. Companies need to introduce their brands or products to new markets. So there is a move towards crossborder recruitment, where the demand for talent is spreading across markets. Europeans used to sell products only in their own local markets, but now they are selling them all over the world. And they are four or five pharmaceutical markets and one common language, English. Despite high unemployment rates in Europe, there is also a shortage of people in certain disciplines, especially in information technology, sales and marketing. Another example is consulting. Andersen Consulting in Germany recruits from Switzerland and Austria. Consulting firms are among the largest recruiters in absolute numbers.

Many young graduates in Europe seek international experience. They want to move to a foreign country, deal with a new language, mostly within Western Europe. Something else to consider is that most jobs in the US are created by new companies that are less than 10 years old. In Europe the majority of jobs still come out of older companies, although in new configurations, having gone through mergers, etc.

If the companies are going to recruit in various countries, they need to establish an employer brand as well as a consumeries brand. Organizations have to market their companies to potential employees and that's not something they've been good at historically. Companies that want to be pan-European have to create recruitment campaigns in much the same way they sell their consumer products.

VOCABULARY

Challenge- вызов

Recruitment- набор персонала

Executive- менеджер

Employee-сотрудник

Employer- наниматель

Measure- мера

Acquisition-приобретение

Capitalization- капитализация

Configuration- конфигурация, очертания, форма

Merger- слияние (компаний)

TASKS

1.Write questions to these answers

1)________________________________________ ?

It is attracting the best employees.

2) _________________________________________?

Yes, it is another measure of a company competitiveness and management ability.

3)_________________________________________? His specialty is global recruitment strategy.

4)_________________________________________?

It has worked with companies in 40 countries over the past four years and helped an advertising agency TMP conduct acquisition of 24 recruitment advertising firms and Internet sites.

5)________________________________________? There's consolidation in every industry and globalization.

6)________________________________________?

They need to introduce their brands or products to new markets.

7)_________________________________________? Yes, demand for talent is spreading across markets

8)_________________________________________ ?

They used to sell products only in their own local markets, but now they are selling them all over the world.

9)________________________________________? Yes, they are locking for people to do that.

10)_______________________________________?

There are four or five pharmaceutical markets and one common language, English. 11) _______________________________________?

There is a shortage of people in certain disciplines, especially in information technology, sales and marketing.

12) _______________________________________?

Consulting firms are among the largest recruiters in absolute numbers. 13)_______________________________________?

They seek international experience.

2. Nouns used as adjectives. Join the nouns from two columns

1.Personnel is the Cinderella of company departments. Production managers manage production, sales heads head up their sales teams, but personnel directors do not, strictly speaking, direct personnel.

2.They act more as facilitators for other departments: they deal with recruitment in conjunction with department managers, they administer payment systems in tandem with accounts, they are perhaps present at performance appraisal reviews when employees discuss with their managers how they are doing, they may be responsible for providing training, in industrial relations they are involved in complaints and disputes procedures, and they often have to break the news when people are dismissed.

3.Companies like to say that people are their most valuable asset, and personnel management has in many organizations been renamed human resources management to reflect this.

4.HRM specialists may be involved in:

•introducing more 'scientific' selection procedures: for example the use of tests to see what people are really like and what they are good at, rather than just depending on how they come across in interviews.

•implementing policies of empowerment, where employees and managers are given authority to make decisions previously made at higher levels.

•actions to eliminate racial and sexual discrimination in hiring and promotion and to fight harassment in the workplace: bullying and sexual harassment.

•incentive schemes to increase motivation through remuneration systems designed to reward performance.

5. But their services may also be required when organizations downsize and delayer, eliminating levels of management to produce a lean or flat organization, trying to maintain the morale of those that stay and arranging severance packages for employees who are made redundant, sometimes offering outplacement services, for example putting them in touch with potential employers and advising them on training possibilities. (These packages are not to be confused with the compensation packages of top managers: their basic salary and other benefits.)

6. Professional people who are made redundant may be able to make a living as freelancers, or in modern parlance, portfolio workers, working for a number of

clients. They hope to be on the receiving end when companies outsource activities, perhaps ones that were previously done in-house.

7. This is all part of flexibility, the idea that people should be ready to change jobs more often, be prepared to work part-time and so on. The message is that the era of lifetime employment is over and that people should acquire and develop skills to maintain their employability.

Vocabulary

1.personnel

2.production managers

3.sales heads

4.to head up

5.personnel directors

6.strictly speaking

7.to direct personnel

8.to act as facilitators

9.to deal with recruitment

10.in conjunction with

11.to administer payment systems

12.in tandem with accounts

13.to be present at performance appraisal reviews

14.to be responsible for providing training

15.industrial relations

16.to be involved in complaints and disputes procedures

17.to break the news

18.to be dismissed

19.to be the most valuable asset

20.to be renamed

21.human resources management

22.to reflect

23.to be involved in introducing selection procedures

24.to be good at

25.rather than

26.to come across

27.to implement policies of empowerment

28.to give authority to do sth

29.to make decisions

30.to eliminate

31.racial and sexual discrimination

32.discrimination in hiring and promotion

33.to fight harassment in the workplace

34.bullying and sexual harassment

35.incentive schemes

36.to increase motivation through remuneration systems

37.to reward performance

38.to downsize

39.to delayer

40.a lean or flat organization

41.to maintain the morale of sb

42.to arrange severance packages

43.to be made redundant

44.to offer outplacement services

45.to put sb in touch with sb

46.to advise sb on training possibilities

47.to be confused with

48.compensation packages

49.top managers

50.basic salary

51.benefits

52.to make a living as freelancers

53.in modern parlance

54.portfolio workers

55.to be on the receiving end

56.to outsource activities

57.to be done in-house

58.flexibility

59.to work part-time

60.life-time employment

61.to acquire skills

62.to maintain one’ employability

1.Прочитайте и переведите текст.

2.Прочитайте и переведите список слов после текста.

3.Ответьте на вопросы:

1)What does HRM stand for?

2)Why has personnel management been renamed HRM?

3)Why is HR called the Cinderella of company departments?

4)What new scientific selection procedures have been introduced?

5)What does empowerment imply? Is it a good thing for a company?

6)How can motivation be increased?

7)How can HRM specialists help the staff when organizations downsize and delayer?

8)What is the difference between severance packages and compensation packages?

9)What are the advantages and disadvantages of being a freelancer?

10)What are the advantages and disadvantages of lifetime employment?

4. Закончите предложения:

1)Personnel directors act as … .

2)HRM specialists may be present at performance appraisal reviews when …

3)In industrial relations they are involved in …

4)HRM specialists may use tests to see …

5)… are bullying and sexual harassment.

6)… is eliminating levels of management to produce a lean or flat organization.

7)HRM specialists maintain the morale of … and arrange severance packages for

…

8)Professional people who … may start working for a number of clients.

9)Companies may outsource activities previously …

10)The idea of flexibility is that people …

5.Составьте к тексту 10 вопросов разных типов (общий, специальный, альтернативный, разъединительный) к разным членам предложения.

6.Восстановите вопросы к данным ответам:

1)No, they don’t. Strictly speaking they do not direct personnel.

2)Payment systems.

3)These are when employees discuss with their managers how they are doing.

4)When people are dismissed.

5)To eliminate discrimination in hiring and promotion and to fight harassment.

6)Yes, they are designed to reward performance.

7)They sometimes offer outplacement services.

8)In modern parlance they are called portfolio workers.

9)It means they work for a number clients.

10)It means you must be ready to develop your skills to maintain your employability.

7.Письменно переведите параграфы 4, 5 и 6.

8.Перескажите текст в 15 предложениях.

ADVERTISING

Text 1 Advertisements as a service

Advertising is one of the largest industries. No one can seriously pretend to remain unaffected by advertisement. It is impossible to turn a blind eye to the pressing offers to buy this or that article that fill our streets, newspapers and magazines. Even at your place advertisers are waiting to pounce on you when you tune in to your favourite radio or television programmes. No matter how hard you try to resist, those clever tunes and catch-phrases are sure to stay in your minds. Do you know why? Because all of them make strong appeal to your emotions. And no amount of logical argument can convince so much as this attack on your emotions.

The resolution recently adopted by the Advertising Association meeting in Brighton pledged the delegates to stick to standards of advertising practice born of the belief that truthful advertising builds up both character and good business. That is the ideal advertising. In reality, however, there are countless means of deception of customers, and one has to admit that in most cases advertising is far from telling the truth.

Advertising works on three levels: the first is content – what the advertisements actually say; the second is the semi-conscious level in which all kinds of images are used (success, sexual power, beauty, nostalgia, return to nature). What the customer has to do in order to resolve his basic dilemma is to buy the product that is being advertised.

Advertising is attached enormous attention to commerce. It is usually a product of joint efforts of talented painters, masters of words and artistic designers. More than that, there are special institutions which are engaged in studying a customer's psychology, the latter being particularly important for monopolies' knowledge.

According to Vance Packard, an American researcher, over nine billion dollars are usually spent annually on advertising in the U.S.

Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community.

What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones.

The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product. Even cigarettes or sweets or alcohol are associated with the good values