Министерство образования Республики Беларусь БЕЛОРУССКИЙ НАЦИОНАЛЬНЫЙ ТЕХНИЧЕСКИЙ УНИВЕРСИТЕТ
Факультет маркетинга, менеджмента, предпринимательства Кафедра «Современные европейские языки»
Е.А. Осипенко, А.С. Томашук
TEXTS FOR DISCUSSION
Учебно-методическое пособие по дисциплине «Бизнес-курс английского языка»
для студентов экономических специальностей
Учебное электронное издание
Минск БНТУ 2 0 1 1
УДК 811.111: 005.511(075.8)
ББК 81.2Англ.я7
О-74
Составители:
Е.А. Осипенко, А.С. Томашук
Рецензенты:
Т.И. Васильева, доцент кафедры иностранные языки БНТУ, кандидат филологических наук;
Л.И. Копань, зав. кафедрой иностранных языков № 1 БГАТУ, кандидат филологических наук;
А.И. Сорокина, зав. кафедрой современных иностранных языков БНТУ, кандидат педагогических наук
Настоящее пособие составлено в соответствии с программой курса делового английского языка для студентов экономических специальностей. Пособие содержит 13 дополнительных текстов к основному учебному пособию «Market Leader». Приводимые в пособии тексты могут быть использованы для занятий в аудитории, а также при самостоятельной работе студентов.
Белорусский национальный технический университет пр-т Независимости, 65, г. Минск, Республика Беларусь Тел. (017)293-91-80, факс (017)292-75-32
Email: fmmp@tut.by
Регистрационный № БНТУ/ФММП95-5.2011
© Осипенко Е.А., Томашук А.С., 2011 © БНТУ, 2011
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Contents |
A brief look...................................................................................................................................... |
4 |
Smoke signals .................................................................................................................................. |
5 |
A Pirate`s dilemma ........................................................................................................................ |
10 |
A Year in Fashion.......................................................................................................................... |
14 |
Big Fish Don`t Jump ..................................................................................................................... |
19 |
The Barbecue................................................................................................................................. |
23 |
Plague and Prejudice ..................................................................................................................... |
27 |
The Abalone Mystery .................................................................................................................... |
32 |
The Hohokum Virus ...................................................................................................................... |
39 |
Dirty Work..................................................................................................................................... |
43 |
The Write Stuff.............................................................................................................................. |
48 |
Selling Your Soul .......................................................................................................................... |
53 |
Advertising Albion ........................................................................................................................ |
57 |
Hard Times .................................................................................................................................... |
63 |
3
A brief look
Text |
Topic |
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New vocabulary |
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Scenario |
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1. Smoke |
Cigarettes, |
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Marketing |
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A |
young |
marketing |
trainee |
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signals |
marketing, |
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discovers that her company is |
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business ethics |
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planning to focus its marketing |
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strategy on teenage girls in her |
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home country. |
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2. A Pirate`s |
Video |
piracy, |
Film/video industry, |
A Russian video pirate is offered a |
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dilemma |
business ethics |
distribution |
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chance to become an official video |
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distributor. |
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3. A Year in |
Fashion, |
credit |
Fashion |
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Late payment for an order threatens |
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Fashion |
control |
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the survival of a small fashion house. |
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4. Big Fish |
Business |
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Property |
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The reputation of a top Hong Kong |
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Don`t Jump |
credibility |
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development, |
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businessman is attacked in a |
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newspapers |
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newspaper article. |
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5. The |
Cross-cultural |
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Socializing |
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A Japanese managing director has to |
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Barbecue |
awareness |
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decide whether a young manager is |
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behaving badly at a social event. |
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6. Plague and |
Software |
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High technology |
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An outbreak of plague threatens to |
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Prejudice |
development, |
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stop the owner of an Indian software |
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disease, |
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company attending an international |
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prejudices |
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conference. |
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7. The Abalone |
Solving |
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a |
The |
food |
and |
The body of an American |
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Mystery |
mystery |
in |
the |
fishing |
industries, |
businessman is found on a beach. Is |
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food processing |
production, |
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it an accident, suicide or murder? |
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industry |
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colloquial |
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expressions |
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8. The |
Computer |
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Computers |
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A computer systems company is |
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Hohokum |
security |
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and |
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blackmailed |
by someone who |
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Virus |
computer viruses |
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claims to have infected its system |
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with a computer virus. |
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9. Dirty Work |
Business and the |
Environmental |
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A Brazilian office worker has to |
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environment |
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issues |
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decide whether to strike or not. |
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10. The Write |
Recruitment |
and |
Recruitment, |
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A |
German |
bank |
introduces |
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Stuff |
graphology |
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describing |
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graphology as part of its recruitment |
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personality |
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procedures, against the wishes of its |
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personnel officer. |
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11. Selling |
Contracts |
in |
the |
Music industry |
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Two young musicians are trapped |
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Your Soul |
pop |
music |
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by a contract which threatens their |
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industry |
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careers. |
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12. Advertising |
Advertising |
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Advertising, |
air |
An advertising agency is asked to |
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Albion |
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travel |
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come up with ideas for a campaign |
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to advertise a small but prestigious |
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airline. |
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13. Hard Times |
Telesales |
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Sales |
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A new member of a telesales team |
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makes his boss very angry when he |
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makes a lucky sale. |
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4 |
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