MANAGING
ENTERPRISE COMPETITIVENESS
BACKGROUND OF THE RESEARCH
In today’s dynamic economic landscape, managing enterprise competitiveness is crucial for long-term success and sustainability.
The global and local markets are becoming increasingly competitive, driven by technological advancements, changing consumer preferences, and economic shifts.
That’s why the issue of understanding of competition principles, managing enterprise competitiveness and improving competition strategies is paramount.
COMPLICATIONS
•Constantly changing market conditions
•Shifting customer expectations and behaviors
•Evolving regulatory framework
•Technological advancements and disruptive innovations
•Market saturation and intense competition
•Lack of clear strategic vision
QUESTION
Managing enterprise competitiveness requires a complex analysis of theoretical and practical aspects of competitiveness in contemporary business settings. Key questions include:
•What are the critical drivers of enterprise competitiveness?
•How the government and international organizations regulate competition?
•How innovation and technological advancements affect competitiveness?
•What strategies have proven successful in enhancing competitiveness across various industries?
HYPOTHESIS
Through a comprehensive analysis of enterprise competitiveness factors and the legal base major strengths, weaknesses, opportunities and threats facing modern enterprises will be identified.
This understanding will provide to build targeted managing strategies for improving competitiveness.
DESIGN
•Analysis of competitive advantage theories (M. Porter’s model, Resource-based view, Dynamic capabilities theory)
•Review of the Russian and international legal framework in the field of competition and monopoly (Federal Antimonopoly Service, World Trade Organization, European Union)
•Integration of advanced technologies and innovations (Digital transformation and Operational efficiency)
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Case |
studies |
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successful |
METHODS
•General scientific methods: comparison, analysis, synthesis
•Specialized methods: systematic literature review, case study analysis
•Specific methods: interviews, legal observation, data analytics
RESULTS
•The competitive advantage theories emphasize the importance of dynamic capabilities, strategic agility, and the ability to adapt to changes in the external environment. Key success factors remain innovation, customer orientation, and high operational efficiency. To achieve sustainable competitive advantage, enterprises need to invest in talent development, implement digital technologies and foster a culture of continuous improvement
•Russian and international legal norms are aimed at ensuring fair competition and preventing abuses of dominant market positions. Legal systems establish clear rules and mechanisms for controlling companies' behavior to prevent anti-competitive practices (cartels, price discrimination) and unfair competition. Particular emphasis is placed on protecting consumers’ rights and supporting small and medium-sized businesses
RESULTS
•Adopting cutting-edge technologies such as artificial intelligence, big data, digitization, and automation enables companies to significantly improve their processes, reduce costs, enhance product and service quality, and swiftly adapt to changing market conditions. Investing in innovative development is essential for maintaining and strengthening market positions
•Successful companies continually revise and adjust their strategies considering market and internal changes to stay competitive and achieve their targets
CONCLUSION
The research underscores the multifaceted nature of managing enterprise competitiveness. Combining theoretical frameworks, compliance with legal regulations, adoption of technologies and innovations and well-thought-out strategy can significantly enhance a company's competitive position.