- •Executive Summary
- •Introduction
- •Company overview
- •External environment analysis
- •Trend analysis
- •Industry analysis
- •Competitors analysis
- •Strategic group map
- •Customer analysis
- •Summary of external position in the environment
- •Internal environment analysis
- •Present strategy
- •Core competencies
- •Organization Structure
- •Summary of internal position
- •Proposed vision and mission
- •Proposed strategies: Business-level strategy
- •Focused differentiation strategy towards Differentiation strategy
- •Diversification strategy: New product line
- •Baby Food Product Line
- •Pet Food Product Line
- •Organisation structure
- •Proposed strategies: Functional-level strategy
- •Financial strategy
- •Marketing strategy
- •Emotional Positioning or price positioning of organic food
- •Market Segmentation – increase customer base and brand awareness
- •Demand Forecast Model
- •Customer loyalty program
- •Separated versus Integrated Approach
- •Supply chain strategy (R&D, Supplier relationship management)
- •Action Plan for Business-level strategy
- •Focused Differentiation Strategy towards Differentiation Strategy
- •Diversification strategy: New product line
- •Action Plan for Functional-level strategy
- •Finance
- •Marketing
- •Supply Chain
- •Action Plan Summary
- •Conclusion
- •Appendices
- •Appendix A: Competitors analysis
- •Appendix C: Dog Food Trend Analysis
- •Appendix D: Surveys of dog owners
- •Appendix E: Separated Approach shelf image
- •Bibliography
Strategic Plan for Woolworths/Macro Wholefoods
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