Strategic Plan for Woolworths/Macro Wholefoods |
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Strategic Plan for Woolworths/Macro Wholefoods
Everyday value for ‘Whole Food People’
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COMPANY/SUBJECT
AUTHORS
Strategic Plan for Woolworths/Macro Wholefoods
Executive Summary
This paper presents a strategic plan for Woolworths/ Macro Wholefoods. Macro’s company overview is given in the context of the Woolworths’ Wholefoods Division.
The first part of the report presents a detailed external environmental analysis. The main focus is on trend, industry, competitors and customers analysis. The findings of the research of the competitive landscape are presented in the strategic group map, which identifies that there is an open possibility for Woolworths to target customers with higher disposal income.
The second part deals with the external environment. A comprehensive analysis of the present strategy allows to identify and describe the core competencies of the retailer, which include its strong brand, supply chain, innovation program and distribution network. Organisational structure is also presented in this part. Conducted analysis allows proceeding to recommendations in the following parts of the paper. Proposed vision ad mission are formulated. It is recommended to adopt a focused differentiation strategy for Macro for the next five years. Focused differentiation and differentiation strategies for Macro are compared, with advantages and disadvantages of both approaches contrasted. Analysis of the company showed that product line expansion should be the main focus for the nearest future. Diversification into baby food and pet food are considered and appropriate recommendations are given.
In the next part, a new organizational structure is proposed with the focus on functional-level strategy. Financial strategy identifies necessary annual growth in sales and in market share to become a market leader in wholefoods retail. For the chosen strategy to be successful, an appropriate marketing plan with a focus on emotional positioning, market segmentation, demand forecast model and customer loyalty program is suggested. Growth is sales is supported by the development of the supply chain.
All the research, findings and recommendations are summarized in the action plan for Macro grouped around functional divisions, which is presented in the final part of the paper.
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Strategic Plan for Woolworths/Macro Wholefoods
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Table of Contents |
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Executive Summary.......................................................................................................................... |
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Introduction ................................................................................................................................ |
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Company overview .................................................................................................................... |
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External environment analysis ................................................................................................... |
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3.1 |
Trend analysis .................................................................................................................... |
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3.2 |
Industry analysis................................................................................................................. |
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3.3 |
Competitors analysis .......................................................................................................... |
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3.4 |
Strategic group map ........................................................................................................... |
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3.5 |
Customer analysis .............................................................................................................. |
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3.6 |
Summary of external position in the environment ............................................................... |
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Internal environment analysis..................................................................................................... |
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4.1 |
Present strategy ................................................................................................................. |
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4.2 |
Core competencies........................................................................................................... |
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4.3 |
Organization Structure...................................................................................................... |
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4.4 |
Summary of internal position ............................................................................................ |
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Proposed vision and mission.................................................................................................... |
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Proposed strategies: Business-level strategy........................................................................... |
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6.1 |
Focused differentiation strategy towards Differentiation strategy ...................................... |
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6.2 |
Diversification strategy: New product line ......................................................................... |
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Baby Food Product Line........................................................................................................... |
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Pet Food Product Line ............................................................................................................. |
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6.3 |
Organisation structure ...................................................................................................... |
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Proposed strategies: Functional-level strategy......................................................................... |
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7.1 |
Financial strategy ............................................................................................................. |
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7.2 |
Marketing strategy ............................................................................................................ |
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Emotional Positioning or price positioning of organic food........................................................ |
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Market Segmentation – increase customer base and brand awareness................................... |
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Demand Forecast Model.......................................................................................................... |
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Customer loyalty program ........................................................................................................ |
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Strategic Plan for Woolworths/Macro Wholefoods |
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Separated versus Integrated Approach .................................................................................... |
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7.3 |
Supply chain strategy (R&D, Supplier relationship management) ..................................... |
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8 Action Plan for Business-level strategy .................................................................................... |
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8.1 |
Focused Differentiation Strategy towards Differentiation Strategy..................................... |
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8.2 |
Diversification strategy: New product line ......................................................................... |
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9 Action Plan for Functional-level strategy .................................................................................. |
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9.1 |
Finance............................................................................................................................. |
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9.2 |
Marketing.......................................................................................................................... |
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9.3 |
Supply Chain .................................................................................................................... |
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Action Plan Summary........................................................................................................... |
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Conclusion ........................................................................................................................... |
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Appendices .......................................................................................................................... |
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Appendix A: Competitors analysis ............................................................................................... |
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Appendix B: Baby Food Companies............................................................................................ |
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Appendix C: Dog Food Trend Analysis ........................................................................................ |
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Appendix D: Surveys of dog owners............................................................................................ |
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Appendix E: Separated Approach shelf image............................................................................. |
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Bibliography ......................................................................................................................... |
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