2 сем / монологи / монолог advert

You are going to give a talk

The text of the monologue

Vocabulary,

about ADVERTISING.

Grammar

Structures,

Linking Words

and Phrases

Step 1. Introduction

Norman Douglas once said

Norman

1. Start with a hook sentence that will

that you can tell the ideals of a

Douglas once

attract the listener’s attention (a quote,

nation by its advertising.

Indeed,

said that you

a proverb, etc.).

2. Lead your speech steadily to the main

advertising is an integral part of

can tell the

part of your talk.

our lives. It surrounds us

ideals of a

3. The introduction may consist of 3-6

sentences.

everywhere.

nation by its

advertising

Step 2. What is advertising? What

To begin with,

advertising is a

To begin with

Makes a Good Advert?

method of distributing information

2.1. What is advertising? Do

to attract attention to the object of

attract one’s

advertisements/commercials influence

your choice of goods and services?

advertising. The purpose of

attention

2.2. What makes a good advert?

advertising campaigns is

attract

easily

Describe some good/bad advert

one’s attention easily

on the

explaining its success/failure.

product.

In addition,

advertising

In addition

firstly

helps to promote the

product. Good advertising should

Firstly

be focused on the product,

secondly

be purely informative

be focused on

and

thirdly

motivate to go and buy

the product

a product.

Also,

good advertising

can help

take away the

secondly

ordinariness of everyday life.

Good advertising should convince

be purely

you to choose this product among

informative

all the variety in stores.

Advertising can get stuck in your

thirdly

head with memorable images or a

jingle. Good advertising agencies

motivate to go

should conduct research. It's like a

and buy a

diagnosis in medicine. It does not

product

matter how effective the drugs are:

if it is not clear what to use them

Also

for, the result will be doubtful.

Conducting market, audience, and

take away the

competitor research is a normal

ordinariness

practice. Advertising should have

of everyday

strategic goals. another sign of

life

good advertising is multi-channel.

the more different media channels

has an

you use for communication, the

instantly

better. The formula for effective

recognizable

multichannel is quite simple:

logo

always distribute the media budget

between expensive traditional

to identify the

media (TV, press, outdoor

symbol with

advertising) and add digital tools

the company

to them, both well-proven and

niche or experimental. Good

advertising should have

recognition. How many times it is

remembered and how quickly it is

found on the shelf at the time of

the purchase decision. The level of

sales depends on this. The product

may not be very differentiated, but

if it is easily recognized, it will be

bought.

An example of good

advertising is duracell advertising.

The campaign

has an instantly

recognizable logo.

The mascot

hare is the symbol of the

campaign. Therefore, when

advertising with a mascot, it is

easy

to identify the symbol with

the company.

Step 3. Manipulating Images

Images are an integral part of

viewing

3.1 Speak about the reasons for

advertising. When

viewing images

images

manipulating images in advertising.

in advertising, you may notice that

3.2. What are the arguments “for” and

“against”? What is your attitude to

advertising agencies

promote an

promote an

manipulating images of people in

unrealistic and distorted image.

unrealistic

advertising?

Products in advertising are often

and distorted

digitally retouched

in order that

to

image

create an ideal opinion about the

product.

Various software

digitally

programmes

is used for this.

retouched

Advertising

makes someone

look more physically perfect

in

in order that

advertising inserts. Advertising

often presents everything in the

best possible way, which forces

Various

customers to choose this particular

software

product, but does not give accurate

programmes

information about the type of

product. This advertisement may

makes

cause

a great deal of controversy.

someone look

To distinguish the real appearance

more

of the product from advertising

physically

moves, you need

to use critical

perfect

skills.

You also need

to be well

aware of

the field of the product

a great deal of

you want to buy.

controversy

to use critical

skills

to be well

aware of

Step 4. Advertising &

Some advertising

aimed at a

aimed at a

Children/Young People

children's audience.

This

children's

4.1. Speak about the ways which

advertisement contains many

audience.

advertisers use to reach children and

young people. Are there any dangers of

images and other things that are

advertising to children?

attractive to children. But some

have no

4.2. Speak about the measures that

should be taken to control advertising

countries or regions

have no

governmental

aimed at children and young people.

governmental control on

control on

advertising.

Children do not

advertising

understand, unlike adults, that

advertising

have a persuasive

have a

massage

to spend as much money

persuasive

as possible. There are also

massage

suggestions that junk food

advertising

to spend vast sums of

to spend vast

money.

Besides,

campaigns

show

sums of

an advert many times.

Furthemore,

money

they

make the TV commercials

louder than the programmes.

Besides

For advertising aimed at

children, it is

to impose controls

show an

on advertising.

As a matter of fact,

advert many

advertising must

have strict legal

times

control.

But this problem can

disappear

only if

we will

have a

Furthemore

common approach to the problem.

make the TV

commercials

louder than

the

programmes

to impose

controls on

advertising.

As a matter of

fact

have strict

legal control

only if

have a

common

approach to

the problem

Step 5. CREATIVE THINKING

Introduce your own extra idea(s) on the

topic that hasn’t/haven’t been

mentioned before. Justify your choice.

Step 6. Conclusion

To conclude,

it is worth

To conclude

Summarise the ideas of steps 2,3,4,5.

saying that advertising surrounds

us everywhere. Each individual ad

Moreover

is aimed at a specific audience.