2 сем / монологи / монолог advert

You are going to give a talk about ADVERTISING.

The text of the monologue

Vocabulary,

Grammar Structures,

Linking Words and Phrases

Step 1. Introduction

1. Start with a hook sentence that will attract the listener’s attention (a quote, a proverb, etc.).

2. Lead your speech steadily to the main part of your talk.

3. The introduction may consist of 3-6 sentences.

Norman Douglas once said that you can tell the ideals of a nation by its advertising. Indeed, advertising is an integral part of our lives. It surrounds us everywhere.

Norman Douglas once said that you can tell the ideals of a nation by its advertising

Step 2. What is advertising? What Makes a Good Advert?

2.1. What is advertising? Do advertisements/commercials influence your choice of goods and services?

2.2. What makes a good advert? Describe some good/bad advert explaining its success/failure.

To begin with, advertising is a method of distributing information to attract attention to the object of advertising. The purpose of advertising campaigns is attract one’s attention easily on the product. In addition, advertising firstly helps to promote the product. Good advertising should be focused on the product, secondly be purely informative and thirdly motivate to go and buy a product. Also, good advertising can help take away the ordinariness of everyday life. Good advertising should convince you to choose this product among all the variety in stores. Advertising can get stuck in your head with memorable images or a jingle. Good advertising agencies should conduct research. It's like a diagnosis in medicine. It does not matter how effective the drugs are: if it is not clear what to use them for, the result will be doubtful. Conducting market, audience, and competitor research is a normal practice. Advertising should have strategic goals. another sign of good advertising is multi-channel. the more different media channels you use for communication, the better. The formula for effective multichannel is quite simple: always distribute the media budget between expensive traditional media (TV, press, outdoor advertising) and add digital tools to them, both well-proven and niche or experimental. Good advertising should have recognition. How many times it is remembered and how quickly it is found on the shelf at the time of the purchase decision. The level of sales depends on this. The product may not be very differentiated, but if it is easily recognized, it will be bought.

An example of good advertising is duracell advertising. The campaign has an instantly recognizable logo. The mascot hare is the symbol of the campaign. Therefore, when advertising with a mascot, it is easy to identify the symbol with the company.

To begin with

attract one’s attention easily

In addition

Firstly

be focused on the product

secondly

be purely informative

thirdly

motivate to go and buy a product

Also

take away the ordinariness of everyday life

has an instantly recognizable logo

to identify the symbol with the company

Step 3. Manipulating Images

3.1 Speak about the reasons for manipulating images in advertising.

3.2. What are the arguments “for” and “against”? What is your attitude to manipulating images of people in advertising?

Images are an integral part of advertising. When viewing images in advertising, you may notice that advertising agencies promote an unrealistic and distorted image. Products in advertising are often digitally retouched in order that to create an ideal opinion about the product. Various software programmes is used for this.

Advertising makes someone look more physically perfect in advertising inserts. Advertising often presents everything in the best possible way, which forces customers to choose this particular product, but does not give accurate information about the type of product. This advertisement may cause a great deal of controversy. To distinguish the real appearance of the product from advertising moves, you need to use critical skills. You also need to be well aware of the field of the product you want to buy.

viewing images

promote an unrealistic and distorted image

digitally retouched

in order that

Various software programmes

makes someone look more physically perfect

a great deal of controversy

to use critical skills

to be well aware of

Step 4. Advertising & Children/Young People

4.1. Speak about the ways which advertisers use to reach children and young people. Are there any dangers of advertising to children?

4.2. Speak about the measures that should be taken to control advertising aimed at children and young people.

Some advertising aimed at a children's audience. This advertisement contains many images and other things that are attractive to children. But some countries or regions have no governmental control on advertising. Children do not understand, unlike adults, that advertising have a persuasive massage to spend as much money as possible. There are also suggestions that junk food advertising to spend vast sums of money. Besides, campaigns show an advert many times. Furthemore, they make the TV commercials louder than the programmes.

For advertising aimed at children, it is to impose controls on advertising. As a matter of fact, advertising must have strict legal control. But this problem can disappear only if we will have a common approach to the problem.

aimed at a children's audience.

have no governmental control on advertising

have a persuasive massage

to spend vast sums of money

Besides

show an advert many times

Furthemore

make the TV commercials louder than the programmes

to impose controls on advertising.

As a matter of fact

have strict legal control

only if

have a common approach to the problem

Step 5. CREATIVE THINKING

Introduce your own extra idea(s) on the topic that hasn’t/haven’t been mentioned before. Justify your choice.

Step 6. Conclusion

Summarise the ideas of steps 2,3,4,5.

To conclude, it is worth saying that advertising surrounds us everywhere. Each individual ad is aimed at a specific audience. Moreover, nowadays advertising to go viral. Advertising can be good and bad. On the on hand, advertising helps to promote a product, promote a product, on other hand, advertising can be too embellished, it can advertise a product that is not useful or even harmful, but it is silent in advertising.

To conclude

Moreover

On the on hand

on other hand