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Gate 1:

Stage 1:

Gate 2:

Stage 2: Do

Gate 3: Check

Stage 3:

Gate 4:

Review the

Customer

Start

Plan

the Work

the Work

Deliver

Plan

Delight

 

 

 

 

 

 

 

 

 

 

 

 

Project 1: Solving a Problem

 

 

 

 

 

 

 

 

 

 

 

 

Work to be done

 

 

 

 

 

 

 

 

 

 

 

 

 

Name the

Describe the

Ensure the plan

Do the work to

Make sure the

Deliver the

 

problem.

problem.

is complete and

create the solu-

solution is

solution.

 

Launch the

Define the

the project is

tion and test it.

good.

Train people as

 

project.

solution.

worth doing.

 

 

needed.

 

 

 

 

 

 

 

 

Deliverables

 

 

 

 

 

 

 

 

 

 

 

 

 

Project charter

Project plan

Approved plan,

Workable

Solution ready

Solution in

Problem solved!

 

 

schedule, and

solution past

to put into place

place, people

 

 

 

funds

initial tests

 

working in a

 

 

 

 

 

 

new way

 

 

 

 

 

 

 

 

Project 2: Realizing an Opportunity

 

 

 

 

 

 

 

 

 

 

 

Work to be done

 

 

 

 

 

 

 

 

 

 

 

 

 

Name the

Describe the

Make sure the

Prepare for the

Final check

Launch the

 

opportunity.

opportunity.

plan is doable

event.

before the

campaign or

 

Launch the

Define the work

and the project

Work on the

event or launch.

run the event.

 

project.

to be done.

is profitable.

campaign.

 

 

 

 

 

 

 

 

 

 

Deliverables

 

 

 

 

 

 

 

 

 

 

 

 

 

Project charter

Goal statement

Work plan

Ready for

Everything

Customer

Customer delight,

 

and work plan

approved and

opportunity

ready to go

contact

company profit

 

 

team launched

(event,

 

 

 

 

 

 

campaign)

 

 

 

 

 

 

 

 

 

 

in cycle life the apply to how you shows pages two these on tool The (see opportunities and dreams to applies It .project every to 3 Chapter .5) Chapter (see solutions and problems to and 4)Chapter

Cycle Life Project Your up Set

Cycle Life Project Your up Set Tool:

217

218

Gate 1:

Stage 1:

Gate 2:

Stage 2: Do

Gate 3: Check

Stage 3:

Gate 4:

Review the

Start

Plan

the Work

the Work

Deliver

Customer Delight

Plan

 

 

 

 

 

 

 

 

 

 

 

 

 

Project 3: Developing a New Product or Service

 

 

 

 

 

 

 

 

 

 

 

Work to be done

 

 

 

 

 

 

 

 

 

 

 

 

 

Create a short

Describe the

Ensure

Develop and

Complete all

Produce the

Introduce the

description of

product, its

development

test the product.

product tests.

product for sale.

product to

the product.

purpose, and its

plan is complete

Develop and

Ensure the

Perform

market.

Launch the

market.

and workable.

test the

product is ready

marketing

 

project.

Plan how to

Ensure product

marketing plan.

for market.

before launch

 

 

develop, test,

is good for

 

Improve and

date.

 

 

and produce the

company.

 

approve the

 

 

 

product.

 

 

marketing plan.

 

 

 

 

 

 

 

 

 

Deliverables

 

 

 

 

 

 

 

 

 

 

 

 

 

Project charter

Product des-

Approval and

Product ready

Product enters

Product launch

Customers

 

cription, product

funds to launch

for production,

production,

and beginning

delighted with the

 

development

product

marketing plan

marketing

of sales

product

 

plan

development

ready for launch

begins.

 

 

 

 

 

 

 

 

 

(continued) Cycle Life Project Your up Set Tool:

Tool: Five Ways to Make a List of Problems and Opportunities

Five Ways to Make a List of Problems and Opportunities

For a full discussion of problems and opportunities, see Chapter 5. This tool will help you define the problems you can solve for your business.

There are many ways to make a list of problems and opportunities. Here are some of my favorites.

Write down your worries. Then organize them into a bulleted list.

Write down the things you’d like to do. Then organize them into a bulleted list.

Bring your team together for a brainstorming session. Keep it practical. Sometimes, it’s good to keep it specific, too. You can bring up a question such as “How can we sell more of Widget model 102?” or a more general question, such as “How can we improve the sales department?” The more experience your team has working together, the more general the question can be.

Listen to your customers.

Look at results. You can look at sales results, productivity reports, employee retention rates, or measures of productive work hours. Compare present results with past results. Are you where you want to be? If not, plan to get there. That’s a project.

So, if you’ve followed the steps above, then you have goal—a problem you want to solve or an opportunity you want to seize. If not, go back and do one of them now! Why wait?

219

Tool: Prioritzing Your Projects

Priortizing Your Projects

There are many things we can do to make our business better, but we usually have time to do only one at a time. This tool will you apply Chapters 4 and 5 to your business most effectively. Read through this page, then use the form on the next page.

1.Make a list of problems and opportunities.

2.For each thing on your list, decide how important it is.

3.For each thing on your list, decide how urgent it is.

4.Organize the list using the Prioritized Projects form on the next page. (Instructions for using this tool are at the bottom of the form.)

5.Delegate anything you can to someone else.

6.Come up with a plan to take care of small things.

7.Pick one big thing that is important—and maybe urgent—and make that your next project.

8.Go through the planning steps in Chapters 4 and 5. If that project turns out to be too difficult to do now, go back to your list and pick a different problem or opportunity.

Make a list of problems and opportunities

My problems and

 

 

 

 

 

 

 

Yes

 

 

 

 

 

opportunities

 

 

 

 

Is it urgent

 

 

Make a simple plan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

and simple?

 

 

 

 

 

and do the project now

 

 

 

 

 

 

 

 

 

No

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Define each problem and opportunity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A completed problem-

 

 

A completed opportunity-

 

 

 

definition tool for each

 

 

definition tool for each

 

 

 

 

 

problem

 

 

 

opportunity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Make a simple project plan for each

 

 

 

 

 

 

 

 

 

 

 

problem and opportunity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

No

Will it

Yes

 

Is it

 

No

 

Drop the

 

 

 

Drop the

 

 

 

really work?

 

 

 

worth doing?

 

 

project

 

 

 

 

 

 

 

 

project

 

 

 

(feasibility)

 

 

 

(value)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yes

Finish planning the project. Then get it done right!

220 Selecting, prioritzing, and planning flowchart

Form: Prioritized Projects

 

Prioritized Projects

 

 

 

 

Company name:

 

 

 

 

 

 

 

My name:

 

 

 

 

 

 

 

Date:

 

 

 

 

 

 

 

Urgent

 

 

Important (but not due soon)

 

 

 

 

Item

 

Due date

Item

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Instructions:

1.Write each important item on a separate 3-by-5 card or sticky note.

2.Pick a date and put all items due before that date in one stack, called Urgent Items.

3.Organize the Urgent Items stack in order of due dates, with the item due first at the top.

4.Put all the other cards or notes in a separate stack, called Important Items.

5.Organize the Important Items stack in order of importance, with the most important item at the top.

6.List the Urgent Items in the left column of this table, from most to least, with the due date next to each item.

7.List the Important Items in the right column, from most to least.

Now, you’re ready to turn each item—each problem or opportunity—into a project.

221

Form: Problem Definition

Problem-Definition Form

This form will help you apply Chapter 5 to any problem.

Name of the problem:

My name:

Date:

Company name:

Problem Description

Is there a crisis? Yes ___ No ___

(If yes, take immediate action, then come back to complete this form.)

What are the symptoms?

(What tells me there is a problem? What do these symptoms tell me about the problem?)

What are the causes of the problem? (List one or more causes.)

What are the consequences of this problem?

(What will happen if you do nothing? List one or more consequences.)

222

Form: Opportunity Definition

Opportunity-Definition Form

This form will help you apply Chapter 4 to any dream or opportunity.

How It Is Now

How It Will Be After

The Question Opportunity Is

(before they change)

Realized

The Results of the Opportunity

This section describes business results before and after the change.

Money

Gross revenue

Net revenue

Customers

Number of customers

Type of customers

Staff

New staff

People in different jobs

Jobs that will be lost

Products and Services

New products or services

Products or services that will be eliminated

Changes or upgrades to products or services

Tools and Equipment

New tools and equipment Tools and equipment that will go away

Tools and equipment that will be replaced or upgraded

The New Way of Working

This section describes our work process—how we do our work before and after the change.

Executive Leadership Functions

How will owners’, executives’, and senior managers’ jobs change?

Product and Service Development

What will change in the ways we create our products and deliver our services?

223

Form: Opportunity Definition (continued)

How It Is Now

How It Will Be After

The Question Opportunity Is

(before they change)

Realized

The Results of the Opportunity

This section describes our work process—how we do our work before and after the change.

Marketing

What will change in the ways we market?

Sales

What will change in the ways we sell?

Client Services and Customer Support

What will change in the ways we serve clients and respond to customer support requests?

Financial Operations

What will change in the ways we do accounting and financial work?

Research and Analysis

What will change in the ways we do research and analysis?

224

Form: Simplest Project Plan

Simplest Project Plan

This tool is all you need to plan a small, simple, one-person project using Chapters 6 through 12. It can also be the first form you use to start planning a larger project.

Project name:

Company name:

Date:

Your name:

Why am I doing this project?

Where am I starting?

What is my goal?

Do I know my way around? (For the next three boxes, enter any questions you need to research or expertise you need to get.)

Business issues:

Project management issues:

Technical issues:

How will I do it? (Enter the major steps below.)

Instructions: Use this template for a quick, simple project that you can do alone or hand to someone who can do it in a few hours or a couple of days. Use one of the more complicated templates if you need to set deadlines, track cost, or assemble a team to do the work. If you like, you can start with this form and then shift to one of the bigger forms later.

1.Fill in the first four lines.

2.Answer “Why am I doing this project?” with business benefits and value, not technical features.

3.Answer “Where am I starting?” in terms of both the business situation and the technical situation.

4.Answer “What is my goal?” in terms of the business results, the new way of working, and the new technical solution.

5.Answer “Do I know my way around?” by considering whether you need some information (a map) or expert assistance (a guide) in relation to the business issues, the technical issues, or planning and managing the project.

6.After you do any research or get any expert assistance you need, write up the steps that take you from where you are now to your goal.

7.Review the whole project plan. Is everything in it clear? If someone else is going to work with you or do this work for you, is it clear to both of you? Could you put this in a drawer, take it out a week from now, and know exactly what to do? If not, revise it until it is completely clear.

8.Review the plan again. Is it complete? Does it solve every part of the problem? Does it cover every major step from the starting point to the goal? If not, add whatever is needed.

9.If you’ve reached this step, then your project is ready for evaluation so that you can decide whether or not this project will work and whether you want to do the project or not. This project is ready for two important questions: “Will This Really Work?” and “Is it Really Worth Doing?”

10.If you decide to do the project, follow the plan. If it is a simple, small project, you’ve done all the planning you need. If it is large or complicated, then you can build a more detailed project plan.

225

Tool: Net Revenue and Your Project

Net Revenue Is What Matters

These ideas will help you apply the material in Chapter 2 to your projects.

Net revenue is total (or gross) revenue—all the money coming in—minus total expenses—all the money that goes out. Ultimately, what is good for the business is an increase in net revenue. This is important to remember in three ways.

Increased revenue is worthless if it costs too much. More money coming in doesn’t necessarily mean more profit. We must increase revenue more than we increase expenses.

Cost cutting works only if it doesn’t cut our revenue. If we can cut costs while delivering the same product or service, with the same quality, in the same quantity, that’s good. But if cutting costs means reducing quality and losing customers or not having enough product available and losing sales, then we lose revenue while reducing expenses and net revenue doesn’t go up.

Sooner or later, vague ideas have to become hard dollars. We must understand how and when good ideas will pay off. Here are some examples.

Increased goodwill. You might hear that, as a small business, if you help out with a volunteer or social benefit project in your town, people will appreciate you. That goodwill is very important. But goodwill becomes dollars only if it keeps or attracts customers. For example, you might donate to a local charity and issue a press release about the donation, so that customers link your charity with your business.

Reduced cycle time. The time it takes to bring a product to market, to close a sale, or to complete any other business activity is the cycle time of that process. In general, reduced cycle time is a good thing. It makes a company more flexible: if there’s a change, it can respond faster. For example, if we automate our inventory and cash register system, we shorten cycle time on price changes. This allows us to adjust for inventory overstocks, competitors’ price cuts, and changes in customer preferences and then lower prices for a sale more quickly. But, before installing the new system, we’ll need to estimate exactly how this faster cycle time will increase net revenue. If we can estimate the change in dollars, that’s a hard-dollar value. If we can only describe and estimate the benefit, that’s soft-dollar value.

226

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