CHAPTER 14

Releasing Our

Application

Once you have built your application, you need to get it to your users. There are many ways to achieve this. You can publish a release build and ship it directly to your customers or you can make use of the stores that each platform provider offers.

Shipping directly to an end customer can sometimes be the best option, such as when you are building an internal application and you don’t want it to be publicly accessible.

Most often the recommended way to ship applications to users is to go through the stores provided by each platform provider (e.g., App Store from Apple, Play Store from Google, and Microsoft Store from Microsoft). This does involve agreeing to terms and conditions, and these providers take a percentage of any income you make. There are many benefits that justify paying the fees. They provide trusted platforms for users to find and download your applications. The store will provide a much wider reach for your intended audience. The store also manages the ability to provide updates seamlessly.

Distributing Your Application

The aim of this section is not to give a step-by-step guide on distributing to each of the stores mentioned above. Initially, I wanted to provide this information, but the details around doing so have changed numerous