
- •INCOME INEQUALITY NOW AFFECTS TRUST MORE THAN ECONOMIC GROWTH
- •TRUST INEQUALITY SETS NEW RECORDS
- •TWO DIFFERENT TRUST REALITIES
- •PESSIMISTIC ABOUT ECONOMIC PROSPECTS
- •FEAR BEING LEFT BEHIND
- •CAPITALISM UNDER FIRE
- •WORRY ABOUT THE FUTURE OF WORK
- •WORRY TECHNOLOGY IS OUT OF CONTROL
- •WORRY ABOUT QUALITY INFORMATION
- •SOCIETAL LEADERS NOT TRUSTED TO ADDRESS CHALLENGES
- •TAKING THE FUTURE INTO THEIR OWN HANDS
- •ONLY NGOS SEEN AS ETHICAL
- •INSTITUTIONS SEEN AS UNFAIR
- •ETHICAL DRIVERS 3X MORE IMPORTANT TO COMPANY TRUST THAN COMPETENCE
- •SERVE THE INTERESTS OF ALL STAKEHOLDERS
- •CEOS MUST LEAD
- •CONSUMERS EXPECT BRANDS TO ACT
- •OVERCOME SKEPTICISM THROUGH ACTION
- •PARTNERSHIP BETWEEN BUSINESS AND GOVERNMENT ESSENTIAL ON JOBS
- •ADDRESSING GREATEST FAILURES GETS EVERY INSTITUTION TO TRUST
- •BUILDING TRUST FOR THE FUTURE
- •MORE TRUST IN LOCAL GOVERNMENT
- •TRUST IN MEDIA RISES, IN 16 OF 26 MARKETS
- •TRUST IN THE UNITED NATIONS INCREASES IN 11 OF 26 MARKETS
- •INSTITUTIONAL PERFORMANCE
- •Trust in Business in Detail
- •INDUSTRY SECTORS OVER TIME
- •TRUST DECLINES FOR ALL COUNTRY BRANDS
- •FAMILY BUSINESS MOST TRUSTED
- •Modeling Trust
- •INSTITUTIONS SEEN AS LACKING HONESTY
- •INSTITUTIONS SEEN AS LACKING A VISION AND PURPOSE FOR THE FUTURE
- •BUSINESS: COMPETENCE AND ETHICS ACROSS MARKETS
- •Trust and Information
- •CHAMPION RELIABLE SOURCES
- •Traditional media and search engines most trusted
- •ADVERTISERS HELD ACCOUNTABLE FOR FAKE NEWS
- •CONTINUED ENGAGEMENT WITH NEWS
- •EXPERTS AND PEERS MOST CREDIBLE
- •Societal Issues
- •CAPITALISM IN QUESTION AROUND THE WORLD
- •JOB LOSS
- •2020 Edelman Trust Barometer Team

WORRY ABOUT THE FUTURE OF WORK
Percent of employees who worry about job loss due to each issue
I worry about losing my job
due to one or more of these causes
83%
Freelance/gig economy 61
Looming recession 60
Lack of training/skills 58
Cheaper foreign competitors 55
Immigrants who work for less 54
Automation 53
Jobs moved to other countries 50
2020 Edelman Trust Barometer. POP_EMO. Some people say they worry about many things while others say they have few concerns. We are interested in what you worry about. Specifically, |
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how much do you worry about each of the following? 9-point scale; top 4 box, worried. Job loss net = codes 1,2,3,4,5,23,24. General population, 28-mkt avg, among those who are employed |
14 |
(Q43/1). |

WORRY TECHNOLOGY IS OUT OF CONTROL
Percent who agree
The pace of change in |
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I worry technology will make |
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Government does not |
technology is too fast |
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it impossible to know if what |
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understand emerging |
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people are seeing or |
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technologies enough to |
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hearing is real |
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regulate them effectively |
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61% 66% 61%
Trust in technology 2019-2020
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Global 26 |
-4 |
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Largest declines in: |
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France |
-10 |
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Canada, Italy, |
-8 |
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Russia, Singapore |
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U.S. |
-7 |
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Australia |
-6 |
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2020 Edelman Trust Barometer. CNG_POC. For the statements below, please think about the pace of development and change in society today and select the response that most accurately represents your opinion. 9-point scale; top 4 box, fast. 28-mkt avg. ATT_MED_AGR. Below is a list of statements. For each one, please rate how much you agree or disagree with that statement. 9-point scale; top 4 box, agree. 28-mkt avg. PER_GOV. How well do you feel the government is currently doing each of the following? 5-point scale; bottom 3 box, not doing well (data excludes
DK responses). 25-mkt avg. (data not collected in China, Russia, and Thailand). TRU_IND. Please indicate how much you trust businesses in each of the following industries to do what is right. 15 9-point scale; top 4 box, trust. 26-mkt avg. All questions asked of half of the sample among the general population.

WORRY ABOUT QUALITY INFORMATION
Percent who agree
The media I use are contaminated
with untrustworthy information
57%
I worry about false information or fake
news being used as a weapon
76% +6
pts
Change, 2018 to 2020
2020 Edelman Trust Barometer. ATT_MED_AGR. Below is a list of statements. For each one, please rate how much you agree or disagree with that statement. 9-point scale; top 4 box, agree. |
16 |
Question asked of half of the sample. General population, 25-mkt avg. Data on the left not collected in China, Russia and Thailand. Data on the right excludes Kenya, Thailand, and Saudi Arabia. |

SOCIETAL LEADERS NOT TRUSTED TO ADDRESS CHALLENGES
I do not have confidence“ that our current leaders will be able to successfully address our
country’s challenges“
66%
Percent trust |
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Distrust Neutral Trust |
80
69
65
51 |
50 |
46 |
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42 |
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36 |
Scientists |
People in |
Citizens of |
CEOs |
Journalists Religious |
Government |
The very |
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my local |
my country |
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leaders |
leaders |
wealthy |
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community |
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2020 Edelman Trust Barometer. POP_MDC. Below is a list of statements. For each one, please rate how true you believe that statement is. 9-point scale; top 4 box, true. TRU_PEP. |
17 |
Below is a list of groups of people. For each one, please indicate how much you trust that group of people to do what is right. 9-point scale; top 4 box, trust. General population, 28-mkt avg. |