CONTINUED ENGAGEMENT WITH NEWS
How often do you engage in the following activities related to news and information?
2018 |
2019 |
2020 |
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24 |
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23 |
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44 |
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26 |
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26 |
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22 |
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50 |
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50 |
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34 |
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THE DISENGAGED
Consume news less than weekly
CONSUMERS
Consume news about weekly or more
AMPLIFIERS
Consume news about weekly or more AND share or post content several times a month or more
2020 Edelman Trust Barometer. News Engagement Scale, built from MED_SEG_OFT. How often do you engage in the following activities related to news and information? Indicate your |
62 |
answer using the 7-point scale below. General population, 25-mkt avg. For details on how the News Engagement Scale was built, please refer to the Technical Appendix. |
EXPERTS AND PEERS MOST CREDIBLE
Percent who rate each source as very/extremely credible
-0
+
Change, 2019 to 2020
68 |
66 |
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61 |
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54 |
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47 |
47 |
47 |
44 |
44 |
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36 |
33 |
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+3 |
+3 |
0 |
+1 |
0 |
-6 |
-5 |
0 |
-4 |
-1 |
-2 |
Company |
Academic |
A person |
Regular |
CEO |
Financial |
Successful |
Board of |
NGO |
Journalist |
Government |
technical expert |
expert |
like yourself |
employee |
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industry |
entrepreneur |
directors |
representative |
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official |
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analyst |
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2020 Edelman Trust Barometer. CRE_PPL. Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how |
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credible would the information be—extremely credible, very credible, somewhat credible, or not credible at all. 4-point scale; top 2 box, credible. Spokespeople asked of half of the sample. |
63 |
General population, 26-mkt avg. |
Societal Issues
CAPITALISM IN QUESTION
ACROSS GENERATIONS, GENDERS AND INCOME GROUPS
Percent who agree
Capitalism as it exists today does more harm than good in the world
56% |
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Age |
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Gender |
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Income |
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59 |
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59 |
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57 |
53 |
57 |
56 |
55 |
57 |
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18-34 |
35-54 |
55+ |
Men |
Women |
Bottom |
Middle |
Top |
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Quartile |
Quartile |
Quartile |
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2020 Edelman Trust Barometer. TMA_SIE_SHV. Please indicate how much you agree or disagree with the following statements. 9-point scale; top 4 box, agree. Question asked of half of the |
65 |
sample. General population, 28-mkt avg, by age, gender and income. |