Учебные задания по английскому языку для студентов 2 курса специальности «Промышленный дизайн», 3 семестр (90
..pdfwon't do it any harm. Things have become a bit lavish. We've seen this overblown, blingy approach to design, straining to project luxury, and it's led to a glut of over-decorated pieces that look as if they came from a sweetshop.
Design is extremely important to the economy of this country and must remain so in the future. We are never going to be the workshop of the world again, we can't compete in labour costs but we can compete in value for money and design can play a crucial role in that if we're going to make things in
this country again. The idea |
of living in a country that doesn't produce anything is a dismal thought. |
We must inspire industry to |
make things by forging design and innovation, two things I believe go |
hand in hand, to allow us to make products the world wants.
Design itself can create demand. A designer's job is to add to the quality of people's lives and there's still such a vast amount to do. I don't think we're anywhere near the point of creating a world where everything lasts for ever — far from it.
For example, many people live in extremely depressing surroundings in the UK. There's a hell of a lot to do and that's just in our own country. My ambition has always been to create easy living, places people feel relaxed in their surroundings.
4.Give synonyms for the underlined words and word combinations in the text, or briefly explain their meaning.
5.Match the italicized words with their definitions.
a. decisive or critical, especially in the success or failure of something;
b.desire to do or achieve something;
c.sumptuously rich, elaborate, or luxurious;
d.causing a mood of gloom or depression;
e.an excessively abundant supply of something;
f. |
a temporary depression in economic activity or prosperity; |
g. |
plainness and simplicity in appearance; |
6. Write out the passage using the words from the box.
device |
technology |
skills |
challenges |
population |
humanity |
designers |
cellphone |
discipline |
crisis |
things |
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THE DECADE'S BEST DESIGN
Most (1)_____________ spent most of their time developing (2)_________ that were tangible. Almost all of their work was for the wealthiest 10 percent of the global (3) __________, the pampered minority already owning more than they needed or wanted, although only a few of them feeling guilty about it.
All of that has changed in the last 10 years - or should have. Just think of what’s happened.
(4)____________ is witnessing giant leaps in science and (5) ____________, environmental(6)
________, economic turbulence and social and political meltdown, this tsunami of changes having created daunting (7)_____________ and thrilling opportunities for designers. How have they fared?
First the good news. Designers have succeeded in redefining their (8)___________ as something that does more than just produce “things.” This is because the intellectual process of design
thinking, |
whereby |
designers |
apply the instinctive (9) ________ they have developed to identify |
problems |
and invent |
solutions, |
has been proven to be useful too. |
With pure product design having changed, a cheap (10)_________ now has more computing power than NASA when it launched the first U.S. satellite in 1958. The size of a digital (11)_______
bearing no relation to what it does, the old design cliché of “form follows function” is now redundant.
Designers have also made progress in humanizing their work, the Modernist dream of standardization having soured.
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Another success has been the development of new ways for designers to help us understand the torrent of data bombarding us each day, maps, charts and other conventional forms of communication design being unable to depict all that information.
ASSESSMENT MODULE THREE
1. Translate into Russian in writing.
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Designers of an Ottoman |
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Mary Little |
and |
Peter |
Wheeler |
are |
known |
to |
have created their |
designs |
for contract |
furniture |
companies - |
their |
Pool |
collection |
for |
Brayton, |
for |
example is reported |
to have |
made quite |
a splash |
several years ago. But until now the two, who hail from Ireland and England, respectively, and work under the name Bius Studio, are said to have failed to approach the consumer market, except through private commissions.
Their first public foray is a limited-edition collection of ottomans, a project that is known “to have been
over a year in the making,” Ms. |
Little said. “We are sure to launch three |
collections a year, and each is likely |
to have three ottomans available in editions of |
eight.” The first collection, available |
now, uses Maharam fabrics by Kvadrat, but |
the pair plans to commission artists |
and designers to produce fabrics specifically |
for them. All ottomans are handmade. |
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2. Look at the photos of some products of the future. Write your comments. The following words
and word combinations might help you. |
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image / inspire / |
modeling / concept / example / art |
/ combine |
/ industrial design / truly beautiful / |
functional / object |
/ to behold / awesome work / helpful |
/ attractive |
/ purpose / |
Future truck design Future sneaker design A race car of the future |
Future rocking chair design |
Редактор Р.А. Черникова
Учебные задания
по aанглийскому языку для студентов 2 курса специальности «Промышленный дизайн»
3 семестр
Составители: Пономарева Светлана Александровна Мавлина Ирина Т рифоновна Савельев Юрий Николаевич
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