One of the first to bring popularity to the brand was Madonna - during the photography she was wearing matte red lipstick M.A.C. And in 1990, the lipstick in the shade Russian Red became truly iconic.
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In 1995, The Estée Lauder Companies acquires shares in M.A.C Cosmetics, and in 1999 James Gager becomes the brand's creative director. Bright colors and memorable advertising campaigns are his merit.
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In 2014 M.A.C launches an official Instagram page. Today the number of subscribers exceeds 24 million.
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The first collection of M.A.C included 30 eyeshadows, lipsticks and varnishes - all designed to meet the needs of photographers and professional makeup artists.
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