Учебное пособие 1783

UNIT 6

Hewlett-Packard

Task 1. Match the following English words and phrases from text A with their Russian equivalents:

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Task 2. Read and translate text A.

David Packard

Hewlett-Packard (1939), serving as president, CEO, and Chairman of the Board. He served as U.S. Deputy Secretary of Defense from 1969 to 1971 during the Nixon administration.

Packard served as President of the Uniformed Services University of the Health Sciences (USU). He was also chairman of the Board of Regents. Packard was the recipient of the Presidential Medal of Freedom in 1988 and is noted for many technological innovations and philanthropic endeavors.

David Packard was born in Pueblo, Colorado, and attended Centennial High School, where early on he showed an interest in science, engineering, sports, and leadership. His father was an attorney. He earned his bachelor’s degree from Stanford University in 1934, Stanford is where he met Bill Hewlett. Packard then briefly attended the University of Colorado before he left to work for the General Electric Company in Schenectady, New York.

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In 1938, he returned to Stanford from New York, where he earned a master's degree in Electrical Engineering.

In 1940, Packard and Hewlett established Hewlett-Packard (HP) in Packard's garage with an initial capital investment of $538 (equivalent to US$9,465 in 2017).

Packard mentions in his book The HP Way that the name HewlettPackard was determined by the flip of a coin: HP, rather than PH. Their first product was an audio frequency oscillator sold to Walt Disney Studios for use on the soundtrack of Fantasia. The HP Way describes HP's management philosophy, which encourages creativity and shuns traditional business hierarchy and formality. During World War II HP produced radio, sonar, radar, nautical, and aviation devices.

The company, where Packard proved to be an expert administrator and Hewlett provided many technical innovations, grew into the world's largest producer of electronic testing and measurement devices. It also became a major producer of calculators, computers, laser and ink jet printers. At the time of his death in 1996, Packard's stake in the company was worth more than $1 billion.

From the early 1980s until his death in 1996, Packard dedicated much of his time and money to philanthropic projects.

Task 3. Answer the following questions:

1)What was Packard’s specialty?

2)What did he get the medal for?

3)Where did he study?

4)How was the name Hewlett-Packard determined?

5)What was their first product?

6)When did the company produce radio, sonar, radar, nautical, and aviation devices?

7)How big was Packard's stake in the company?

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Task 4. Find the words in the text that have the following meaning:

1)at the same time;

2)in addition to;

3)in the beginning;

4)financing;

5)created goods;

6)team;

7)manufacturer

Task 5. Match the following words from the text with their definitions:

Task 6. Match the following English words and phrases from text B with their Russian equivalents:

Task 7. Make up sentences using the given words.

1) David Packard / to be / an electrical engineer / co-founder

/William Hewlett / Hewlett-Packard /president, / CEO / Chairman of the Board.

2) Packard / to be / the recipient of the Presidential Medal of Freedom / noted / many technological innovations / philanthropic endeavors.

3) He / earn his bachelor’s degree / Stanford University.

4) In 1940, Packard and Hewlett / establish / Hewlett-Packard (HP)

/Packard's garage.

5)Their first product /audio frequency oscillator / to sell / Walt Disney Studios.

6)The company / to grow / the world's largest producer of electronic testing /measurement devices.

7)It also / to become a major producer / calculators, computers, laser and ink jet printers.

Task 8. Match the following English words and phrases from text B with their Russian equivalents:

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Task 9. Read and translate text B.

Bill Hewlett

Bill Hewlett was born in Ann Arbor, Michigan, where his father taught at the University of Michigan Medical School. In 1916 the family moved to San Francisco. He attended Lowell High School and was accepted at Stanford University. Hewlett received his Bachelor's degree from Stanford University in 1934, a Master of Science degree in electrical engineering from MIT in 1936, and the degree of Electrical Engineer from Stanford in 1939.

Hewlett was a committed conservationist and enthusiastic outdoorsman. As an amateur photographer and botanist he took many photographs and samples of wildflowers. (Some of these were Bill donated to the California Academy of Sciences).

Hewlett served in the Army during World War II as a Signal Corps Officer. He then led the electronics section of the Development Division.

The HP company incorporated in 1947 and tendered an initial public offering in 1957. Bill Hewlett and Dave Packard were very proud of their company culture which came to be known as the HP Way. The HP Way is a corporate culture that claimed to be not

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only centered on making money but also respecting and nurturing its employees.

The biggest news to the industry occurred on September 3, 2001, when HP and Compaq Computer Corporation announced an agreement to merge, creating a new $87 billion global technology leader –the new HP. (Hewlett-Packard Company), serve more than one billion customers in more than 160 countries on five continents. Former Compaq president and merger coauthor, Michael Capellas, became president of the new HP.

The new HP is a market leader in all the essential components of business infrastructure--servers, storage, management software, imaging and printing, personal computers, and personal access devices. The new HP is the leading consumer technology company in the world, offering a range of technology tools - from digital cameras to PCs to handheld devices. HP provides customers with UNIX, Linux and Windows servers, storage solutions, management software, imaging and printing and PCs.

Hewlett became president of the Institute of Radio Engineers, later a Director for Hexcel Products Incorporated (became Hexcel), and worked in their executive committee. Hewlett was also elected to the Board of Directors for Chrysler Corporation. Hewlet died of heart failure in Palo Alto, California, on January 12, 2001.

Task 10. Answer the questions:

1)Where was Hewlett born?

2)Where did he study?

3)What were his interests in life?

4)What was his position in the army?

5)What products does HP offer?

6)Why do you think the companies could merge?

7)What was Hewlett’s career?

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Task 11: Look at the box with the verbs and find corresponding nouns in the text. Then translate the sentences with some of the words from the box:

Task 12. Write the correct preposition for the following words (use the text to help you!), then complete the sentences changing the form if necessary:

to be born… to serve… to be proud… to provide…

to become president … to work…

to die…

1)Hewlett was born … Ann Arbor, Michigan.

2)Hewlett served … the Army during World War II.

3)Bill Hewlett and Dave Packard were very proud … their company culture.

4)Hewlett became president … the Institute of Radio Engineers, later a Director for Hexcel Products Incorporated (became Hexcel), and worked … their executive committee.

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5)HP provides customers … UNIX, Linux and Windows servers, storage solutions, management software, imaging and printing and PCs.

6)Hewlet died … heart failure

Task 13: Find the words relating to computing matters. Make up sentences of your own using the words.

UNIT 7

Facebook

Task 1. Match the following English words and phrases from text A with their Russian equivalents:

Task 2. Find synonyms and antonyms for the following words in the text:

Task 3: Give Russian equivalents of the following words and expressions: chief executive officer, Startup CEO, net worth, to donate money on, over the course of time, allowed to make, side- by-side.

Task 4: Make up sentences with the following expressions:

1)\ co-founder \ Zuckerberg \ to be\ and \ Facebook, to operate \ chairman and chief executive officer.

2)Time magazine \ among \ to name Zuckerberg \ influential people \ in the world.

3)The\ majority \ he\ of \ money \ to spend \ to\ charity.

4)Zuckerberg \ to use \ computers \ software \ in the \ middle school.

5)Zuckerberg \ Harvard \to achieve\ a "reputation as a programming prodigy".

6)He \ to abandon \ the programs \ to pursue \ new projects.

7)he \ to launch \ Facebook.

Task 5: Summarize the text.

Task 6. Match the following English words and phrases from text B with their Russian equivalents: