Методическое пособие 427
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Assignment 4: Memo: Write a one-page memo to a colleague, co-worker, or supervisor to summarize a recent article from a business periodical.
The memo will be scored on the basis of
correct memo format (address block, block paragraphs, pagination, subject line);
correct memo structure (a context-action paragraph, followed by information detail);
clear, concise language used to accurately represent the points made in the article;
correct grammar, spelling, syntax and vocabulary.
Assignment 5: E-Mail: Send an email to a networking contact (i.e. friend of parents, uncle in the business, mentor at work, etc.) to update him or her on your status this semester (i.e. classes you are taking this semester at UNI, recent change in major, internship targets....). Copy the instructor of this course with a blind copy to yourself. The email will be scored on the following items:
"Subject" line is INFORMATIVE and RELEVANT to the actual subject of the email.
Email is correctly addressed.
"From" Line includes your real name as well as your email address.
The email content is concise and complete.
The email is appropriately structured.
Appropriate content for the occasion.
Greeting and tone are appropriate.
A complete signature ends the email.
Assignment 6: Resume/CV: Using the material and the forms from the lectures make a resume / a CV to obtain the best possible position for you.
Follow the steps and practical recommendations from Lecture 7, 8, 9. You may also use the material from Internet.
Assignment 7: Website: Insure that you have a professional web presence. An employer should be able to locate a professional, businesslike, and useful website by searching for your name on both Google and Facebook. When you have accomplished this, send an email to the instructor indicating that you are ready to be searched.The assignment will be evaluated on the basis of
businesslike design: color choice, font use, format/design (background, spacing, tables, graphics), images;
communication of businesslike persona (active, sensitive, rational, customer focus, and absence of embarrassments);
accuracy and clarity of content (education, work background, project resources, membership in client organizations);
page utility (workability of links and features).
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You may use a Facebook or MySpace page or create a website using the hosting service of your choice. (Free web space is available to UNI students; contact the help desk in the ITTC building for further instructions.) Remove any links to sites that you do not want to be associated with your name, and set your privacy controls on social networking sites so that strangers see you as a professional.
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BUSINESS CORRESPONDENCE GLOSSARY |
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attachment |
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extra document or image that is added to an email |
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block format |
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most common business letter format, single spaced, all |
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paragraphs begin at the left margin |
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body |
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the content of the letter; between the salutation and signature |
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bullets |
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small dark dots used to set off items in an unnumbered list |
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certified mail |
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important letters that sender pays extra postage for in order to |
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receive a notice of receipt |
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coherent |
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logical; easy to understand |
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concise |
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gets to the point quickly |
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confidential, |
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private |
personal |
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diplomacy, |
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demonstrating consideration and kindness |
diplomatic |
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direct mail, junk |
marketing letters addressed to a large audience |
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double space |
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format where one blank line is left between lines of text |
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enclosure |
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extra document or image included with a letter |
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formal |
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uses set formatting and business language, opposite of casual |
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format |
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the set up or organization of a document |
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heading |
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a word or phrase that indicates what the text below will be about |
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indent |
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extra spaces (usually 5) at the beginning of a paragraph |
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informal |
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casual |
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inside address |
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recipient's mailing information |
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justified margins |
straight and even text, always begins at the same place |
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letterhead |
specialized paper with a (company) logo or name printed at the |
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top |
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logo |
symbol or image that identifies a specific organization |
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margin |
a blank space that borders the edge of the text |
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memorandum |
document sent within a company (internal), presented in short |
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(memo) |
form |
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modified block |
left justified as block format, but date and closing are centered |
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format |
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on arrival notation |
notice to recipient that appears on an envelope (e.g. |
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"confidential") |
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postage |
the cost of sending a letter through the Post Office |
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proofread |
read through a finished document to check for mistakes |
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punctuation |
marks used within or after sentences and phrases (e.g. periods, |
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commas) |
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reader-friendly |
easy to read |
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recipient |
the person who receives the letter |
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right ragged |
format in which text on the right side of the document ends at |
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slightly different points (not justified) |
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salutation |
greeting in a letter (e.g. "Dear Mr Jones") |
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sensitive |
content in a letter that may cause the receiver to feel upset |
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information |
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semi-block format |
paragraphs are indented, not left-justified |
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sincerely |
term used before a name when formally closing a letter |
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apologize |
say "sorry" |
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approach |
method or style of doing something |
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attitude |
outlook on life |
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by invitation only |
only those who are asked to come will be allowed in |
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commence |
start |
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complimentary |
free |
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concerns |
problems, issues |
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confidential |
private |
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conscientious |
cares about quality of work |
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contribution |
individual effort or support in a group |
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convenient |
suitable, favourable, makes life easy |
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cooperation |
the act of working together |
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coordinator |
person who organizes something |
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dedication |
a lot of effort put into something |
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dependable |
can be trusted |
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disregard |
ignore, pay no attention to |
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do not hesitate |
don't wait |
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dropped |
fell to a lower amount |
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effective |
produces a positive response |
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efficient |
performs well |
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enclosed |
included inside |
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encouraged |
persuaded or inspired |
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enquire (BrE) |
looking for information |
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inquire (AmE) |
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extravaganza |
exciting and rare event |
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formal |
following set requirements |
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grateful |
thankful |
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guarantee |
to promise |
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impact |
effect |
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indicate |
to show |
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invoice |
document detailing purchases and money owed |
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latest |
most modern |
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lay-off |
take a job away from an employee (when employee is not at |
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fault) |
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notice |
document that indicates a change or event |
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outstanding |
money still owed |
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balance |
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pleasure |
enjoyment |
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postpone |
delay until later |
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preferred |
buyer who comes back often |
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customer |
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present |
award something to someone |
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professional |
exhibits suitable behaviour on the job |
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profound |
deep |
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punctual |
always on time |
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reach me |
find and talk to me |
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records |
files that keep track of business matters |
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regarding |
being about |
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regret |
feel bad |
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reliable |
dependable |
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replacement |
someone who fills the position of another |
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representative |
a person who acts on behalf of another person, company, policy... |
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resignation |
the act of leaving a job position |
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respected |
considered good and honest |
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retirement |
a permanent leave from the workplace (usually due to aging) |
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senior staff |
employees who hold high positions or have been working at the |
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same place for a long time |
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severance |
money paid to make up for a separation |
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sharp |
exactly (in reference to time) |
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skyrocketed |
went up higher very quickly |
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stock |
share in ownership |
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struggle |
work at with difficulty |
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sufficient |
enough |
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support |
financial help |
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T.B.A |
To Be Announced |
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versatile |
with a variety of skills and abilities |
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welcome |
(happily) permitted to do something |
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single spaced |
format where no blanks lines are left in-between lines of text |
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spacing |
blank area between words or lines of text |
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tone |
the feeling of the language (e.g. serious, enthusiastic) |
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transitions |
words or phrases used to make a letter flow naturally (e.g. |
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"furthermore", "on the other hand") |
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ЗАКЛЮЧЕНИЕ
В результате работы с данным учебным пособием студенты специальности «Переводчик в сфере профессиональной коммуникации» имеют возможность повысить свой уровень владения английским языком для участия в процессе устной и письменной деловой коммуникации.
Общие сведения и практические рекомендации, изложенные на страницах представленного учебного издания, призваны способствовать развитию и закреплению навыков и умений правильного и грамотного составления резюме и деловых писем, участия в бизнес-встречах и переговорах, а также проведения презентаций и прочих деловых мероприятий.
Обширный практический ресурс данного пособия, включающий вопросы, тесты и условно-коммуникативные творческие задания с привлечением современных интернет-технологий, обеспечивает закрепление и дальнейшее развитие навыков и умений устного и письменного делового общения.
Социолингвистическая и социокультурная информация должна оказать помощь в преодолении барьеров в общении и позволить избежать возможных казусов, вызванных расхождениями в видении и восприятии мира представителями различных культур.
Для более эффективного усвоения материала предложенных курсов рекомендуется как аудиторная, так и самостоятельная работа студентов с последующим закреплением полученных теоретических навыков на практике в в ходе учебных, условно-речевых и подлинно языковых коммуникативных ситуаций.
БИБЛИОГРАФИЧЕСКИЙ СПИСОК РЕКОМЕНДУЕМОЙ ЛИТЕРАТУРЫ
1.Cook R.A. Guide to Business Etiquette / R.A. Cook R.A., G.O. Cook. - Prentice Hall, 2011. – 144 p.
2.Heijden, van der K. Scenarios: The Art of Strategic Conversation / K. van der Heijden. - John Wiley and Sons, Ltd, 2005. – 380 p.
3.Sabath A.M. Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy / A.M. Sabath. - Career Press, 2010. – 192 p.
4.Андрюшкин, А.П. Business English. Деловой английский язык / А.П. Андрюшкин. – М. : Дашков и Ко, 2008. – 332 с.
5. Гаудсвард, Г. Английский язык для делового общения / Г. Гаудсвард. – М. : Омега-Л, 2007. – 140 с.(+прил.)
6.Глушенкова, Е.В. Английский язык для студентов экономических специальностей : учебник / Е.В. Глушенкова, Е.Н. Комарова. – 2-е изд., испр. – М. : АСТ : Астрель, 2007. – 350, [2] c.
7.Кинг, Ф.У. Коммерческая корреспонденция на английском языке : курс для изучающих английский язык как иностранный : учеб. пособие /
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Ф.У. Кинг, Д. Энн Кри ; рус. предисл., англо-русс. глоссарий, примеч. В.Н. Крупнова. – М. : Астрель : АСТ, 2007. – 301 [3] c.
8.Коптюг, Н.М. Деловое общение на английском языке для начинающих / Н.М. Коптюг. – Новосибирск : Сиб. унив., 2009. – 167 с.
9.Линн, Б. Библия делового этикета / Б. Линн. - Рипол Классик, 2008.
–560 с.
10.Мердок-Стерн, С. Деловые приемы и встречи на английском:
визиты, сотрудничество и профессиональные контакты : учеб. пособие / С. Мердок-Стерн; пер. с фр. И.И. Максименко. – М. : Астрель : АСТ, 2007. –
126, [2] c.
11.Мѐрдок-Стерн, С. Общение на английском: телефон, факс, e-mail, деловая переписка/ С. Мердок-Стерн. - М. : Астрель: АСТ, 2005. – 142 с.
12.Мокайтис, Т.Р. Бизнес-курс английского языка / Т.Р. Мокайтис. – Ростов : Феникс, 1997. – 320 с.
13.Слепович, В.С. Деловой английский. Business communication - Деловое общение / В.С. Слепович. - М. : «Тетра Системс», 2002. – 256 с.
14. Ступин, Л.П. Письма по-английски на все случаи жизни / Л.П. Ступин. - СПб.: Просвещение, 1997. – 207 с.
15.Шевелева, С.А. Деловой английский. Ускоренный курс: Учебник / С.А. Шевелева. - М. : Культура и спорт, ЮНИТИ, 1997. – 438 с.
16.Экк В., Дренна С. Деловая переписка на английском. - М. : Астрель,
АСТ, 2007. – 127 с.
17.Business Communication Assignment Descriptions
Work Analysis. Purpose: To investigate the information flow involved in a representative business communication task.
business.uni.edu›buscomm/buscomcourse/
18.Business correspondence - Wikipedia, the free encyclopedia Business correspondence is the communication or exchange of information in a written format for the process of business activities.Business correspondence can take place between organizations...
en.wikipedia.org›wiki/Business_correspondence
19.Business Email Writing Business Email Writing. The following are some tips to help you when you are writing business letters through email.
letterwritingguide.com›businessemail.htm
20.BusinessEnglishSite.com - Business English Vocabulary and Grammar... VOCABULARY TRAINING: General Business English Sales & Marketing Accounting & Finance I.T. (Information Technology) Medical English Business English - Other.
businessenglishsite.com
21.Business Meetings Business Meetings that Matter - it's Possible! Meetings come in all shapes and sizes. There are the everyday office meetings, board meetings, seminars -- all the way up to major conferences.
meetingwizard.org
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22.Business Meeting Take the roles of the two people in this conversation and summarize their business meeting. What personality traits are important in a person to conduct good business?
esl-lab.com›bs1/bs1.htm
23.10 business presentation tips Selling yourself is a key part of commercial life. If you need to make a business presentation you may find these hints and tips useful. 1. Work out why you are presenting.
presentationmagazine.com›10-business-presentation…
24.Dress for Work Success: A Business Casual Dress Code Your Company's objective in establishing a business casual dress code, is to allow our employees to work comfortably in the workplace.
humanresources.about.com›od…a/dress_code.htm
25.How to Dress Professionally: Business Dress Code Basics – College Fashion This is likely going to be your office dress code if you work in a semiconservative workplace, but some interviews and events may also call for business casual.
collegefashion.net›…how…dress…business-dress-code…
26.International Business Etiquette and Manners Resources for Etiquette, manners, and cross cultural, or inter-cultural communication...
cyborlink.com
27.Negotiation Case Studies - Business Negotiating Cases | Negotiation Experts For those who can't enjoy our case studies intensive business negotiating courses, this section shares free real life stories about business negotiation cases.
negotiations.com›case/
28.Business Negotiations October 22, 2012 Edited by: PON_Staff, filed in: Business Negotiations. What happens in negotiations between two individuals who care little about each other‟s outcomes?
pon.harvard.edu›category…business-negotiations/
29.Presentations in English Business Presentations & Public Speaking in English. A presentation is a formal talk to one or more people that "presents" ideas or information in a clear, structured way.
englishclub.com›Speaking›presentations.htm
30.Английский для Бизнеса и Карьеры / Деловой английский для бизнеса... Деловое письмо Особенности делового Правила пунктуации
englishforbusiness.ru
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ОГЛАВЛЕНИЕ |
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Введение ………………………………….………………………………… |
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PART I: BUSINESS COMMUNICATION………………………………. |
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THEME1: Business Presentations & Public Speaking in English………… |
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LECTURE 1: Introduction & Preparation…………………………………. |
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LECTURE 2: Equipment for Presentations………………………………… |
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LECTURE 3: Delivery of a Presentation…………………………………… |
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LECTURE 4: Language for Presentations…………………………………. |
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LECTURE 5: The Presentation…………………………………………….. |
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Business Presentation Self-Assessment Test……………………………….. |
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Business Presentation Assignments…………………………………………… |
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THEME 2: Negotiations in English…………………………………………. |
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LECTURE 6: The Art of Negotiating………………………………………. |
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LECTURE 7: The Negotiation Process…………………………………….. |
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Negotiatiations Self-Assessment Test………………………………………. |
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Business Negotiatiations Assignments……………………………………… |
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THEME 2: Meetings in English…………………………………………….. |
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LECTURE 8: Preparing for a Meeting…………………………………….. |
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LECTURE 9: The Scenario of a Meeting…………………………………… |
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Business Meeting Self-Assessment Test……………………………………… |
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Business Meeting Assignments…………………………………………….. |
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Business Communication Glossary……….……………………………….. |
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PART II: BUSINESS CORRESPONDENCE…………………………….. |
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LECTURE 1: Definition of a Business Letter……………………………. |
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LECTURE 2: Business Letter Writing…………………………………….. |
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LECTURE 3: Business Letter Writing Basics (1)………………………….. |
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LECTURE 4: Business Letter Writing Basics (2)………………………….. |
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LECTURE 5: Business Letter Formats…………………………………….. |
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LECTURE 6: Basic Business Letters…………………………………….… |
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LECTURE 7: Resumes and CVs in English (1)…………………………… |
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LECTURE 8: Resumes and CVs in English (2)……………………..……… |
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LECTURE 9: Business Correspondence for the XXI-st Century……………. |
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Business Letter Self-Assessment Test……………………………………… |
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Your CV and Covering Letter Self-Assessment Test………………………. |
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Business Correspondence Assignments.…………………………………… |
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Business Correspondence Glossary……….………………..……………….. |
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Заключение………………………………………………………………….. |
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Библиографический список…………………………………………………. |
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