2016

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UNIT 11

Exercise 1. Read and translate the text.

MANAGEMENT

Management is the art of getting things done through other people. It includes the personnel who have the right to make decisions that influence company's affairs.

There are three management levels: top management, middle management and operating management. Top management includes the president, vice presidents, and the general manager. Middle management includes department managers and plant managers. Operating management includes supervisors, foremen, etc.

The most important responsibility of any manager is decision making. Successful management is a skill of choosing from alternatives.

Decision makings are divided into: recognizing the problem, defining and analyzing the problem, evaluating alternative solutions, choosing the most favorable solution and implementing the approach chosen.

Management functions are planning, organizing, directing, controlling, staffing and innovating. It should be noted that successful management is based on three basic elements: leadership, motivation and communication.

To operate a successful business one should have management skills because effective management is the key to business success.

Vocabulary

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Exercise 2. Answer the questions

1. What is management?

2. What right have the personnel of the company? 3. What are three management levels?

4. What people do we call top management?

5. Whom does middle management includes?

6. What management do supervisors belong to?

7. What is the most important responsibility of any manager? 8. Who chooses from alternatives in business?

9. What is decision making?

10. What decisions do the managers make?

11. What are the functions of management?

Exercise 3. Say a few words about

a)management levels;

b)decision making;

c)management functions.

UNIT 12

Exercise 1. Read and translate the text.

MARKETING

Marketing is the performance of business activities connected with the flow of goods and services from producers to consumers. Marketing includes the following operations: transporting, storing, pricing, and selling goods. The most important thing in marketing is finding out who the customers are and what they want. Marketing is the process of having the right product at the right time in the right place, the process that brings mutual benefit to customers and vendors.

Transporting means carrying goods from the place of their production to the place of their selling.

Storing is necessary because the consumer desires to buy goods without waiting.

Pricing involves the art of determining what price is the best.

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Selling involves helping consumers to discover their needs. Marketers should inform potential buyers of where goods can be bought and how much they cost.

Marketing research is also very important. The following are steps in marketing research: defining the problem, collecting data, compiling data and analyzing the results, advertising.

Marketing operations are very expensive and one should consider the value added through marketing. Marketing becomes too costly only when cost exceeds the value it adds.

Vocabulary

Exercise 2. Put the words in brackets in the correct order. All the sentence are questions

1(operations, what expensive, are)?

2(is, what, marketing)?

3(marketing, does, what, include)?

4(want, do, the customers, what)?

5(benefit, and vendor, mutual, what, to customers, bring)?

6(is, tiie price, determined, how)?

7(without waiting, who, to buy, desires, goods)?

8(potential, who, buyers, inform, should)?

9(are, research, the steps, what, in marketing)?

10(goods, be bought, where, can)?

Exercise 3. Write sentences about

a)marketing;

b)marketing operations;

c)marketing research.

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Библиографический список

Основная литература

1. Кузьменкова, Ю. Б. Английский язык [Текст] : учеб. / Ю. Б. Кузьменкова. – М. : Юрайт, 2014. – 441 с. – Электронная версия в ЭБС «Юрайт».

Дополнительная литература

3.Кравец, В. Е. Грамматика английского языка. Синтаксис [Текст] : грамм. справ. / В. Е. Кравец. – Воронеж, 2010. – 80 с. – Электронная версия

вЭБС «ВГЛТУ».

4.Кравец, В. Е. Грамматика английского языка. Морфология [Текст] : грамм. справ. / В. Е. Кравец. – Воронеж, 2010. – 124 с. – Электронная версия

вЭБС «ВГЛТУ».

5. Маклакова, Е. А. Английский язык. The Basics of Business Intercultural Communication. Основы деловой межкультурной коммуникации [Текст] : учеб. пособие / Е. А. Маклакова, А. А. Илунина, Ю. А. Литвинова. – Воронеж, 2011. – 172 с. – Электронная версия в ЭБС «ВГЛТУ».

6. Терминологический словарь по экономическим дисциплинам [Текст] : в 3 ч. Ч. 1 / Т. В. Коновалова, Е. А. Маклакова, Н. В. Татаринцева, Е. С. Ефремова. – Воронеж, 2012. – 140 с. – Электронная версия в ЭБС «ВГЛТУ».

7. Терминологический словарь по экономическим дисциплинам [Текст] : в 3 ч. Ч. 2 / Т. В. Коновалова, Е. А. Маклакова, Н. В. Татаринцева, Е. С. Ефремова. – Воронеж, 2012. – 136 с. – Электронная версия в ЭБС «ВГЛТУ».

8. Терминологический словарь по экономическим дисциплинам [Текст] : в 3 ч. Ч. 3 / Т. В. Коновалова, Е. А. Маклакова, Н. В. Татаринцева, Е. С. Ефремова. – Воронеж, 2012. – 120 с. – Электронная версия в ЭБС «ВГЛТУ».

9. Чикилева, Л. С. Английский язык для экономических специальностей [Электронный ресурс] : учеб. пособие / Л. С. Чикилева, И. В. Матвеева. – М. : КУРС : НИЦ Инфра-М, 2012. – 160 с. – ЭБС «Знаниум».

10. Шляхова, В. А. Английский язык для экономистов [Электронный ресурс] : учеб. / В. А. Шляхова, О. Н. Герасина, Ю. А. Герасина. – М. : Дашков и К, 2013. – 296 с. – ЭБС «Знаниум».