- •Содержание:
- •Глава 1. Особенности, цели и задачи бизнес-плана
- •Глава 2. Структура бизнес-плана
- •Глава 1. Особенности, цели и задачи бизнес-плана
- •1.1 Зачем нам нужен бизнес-план?
- •1.2 Поиск возможностей
- •1.3 Выявление бизнес-идей
- •1.4 Выводы по главе
- •Глава 2. Структура бизнес-плана
- •2.1 Основные разделы бизнес-плана
- •2.2 Титульный лист и содержание
- •2.3 Резюме
- •2.4 Предпосылки и история
- •2.5 Продукт или услуга
- •2.6 Анализ отрасли
- •2.7. Анализ рынка
- •2.8 Маркетинг и продажи
- •2.9 Менеджмент и организация
- •2.10 Производство и эксплуатация
- •2.11 Оценка риска
- •2.12 Финансы
- •2.13 Выводы по главе
- •Литература
Литература
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