Курсовая работа

По дисциплине: «Основы рыночной экономики»

ТЕМА:__________________________________________________________

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Группа:__________________________

Студент:_________________________ Преподаватель:______________________

Сдано к защите: «____»_________________20__ж.

Оценка: «_____»_______________________

Алматы, 2017

CONTENT

INTRODUCTION 8

1 THEORETICAL FOUNDATIONS OF PERSONNEL MOTIVATION 14

1.1 Project rationale: importance of personnel motivation 14

1.2 Motivation theory in historical perspective 16

1.2.1 Classical approach to motivation 16

1.2.2 Contemporary theories of motivation 24

1.3 Types of motivation 31

1.3.1 Extrinsic and intrinsic motivation 31

1.3.2 Negative and positive motivation 33

2 PERSONNEL MOTIVATION IN KAZAKHSTANI COMPANIES: CASE STUDY OF SB «SBERBANK» JSC 37

2.1.1 Company profile 37

2.1.2 Activity of SB «Sberbank» JSC in the market of Kazakhstan 42

2.2 The corporate methods of personnel motivation in SB «Sberbank» JSC 51

2.3 Effectiveness of motivational methods in SB «Sberbank» JSC 52

2.4 Assessment of the employee motivation methodology 55

3 WAYS OF IMPROVING THE PERSONNEL MOTIVATION IN SB «SBERBANK» JSC 58

3.1 Activities to strengthen personnel motivation in SB «Sberbank» JSC 58

CONCLUSION 62

REFERENCES 66